Old traditional winemaking countries are now ahead of new winemaking countries. In addition to countries with European and Middle Eastern viticultural traditions, wine production has begun on a large scale in Canada, Australia, Argentina, Chile, Mexico, New Zealand, South Africa, Australia and the Americas. The top wine exporters in 2019 are dominated by international wine trade in Italy, Spain and France - the total of 57.1 million hectoliters, which is 54% of the global market. Germany, the United Kingdom and the United States were the largest importers - a total of 40.4 million hectoliters, accounting for 38% of the global market. These three countries account for 39% of the total value of world wine imports, amounting to 11.9 billion euros. The US is the largest consumer of wine in the world, with a record level of 33.0 million hectoliters in 2019. Georgia has a serious potential to establish itself in the world markets with its uniqueness, with the introduction of innovative digital technologies. Keywords: Old World wines, New World wines, Wine Export-Import, Global Wine Market, Wine Economy, Viticulture, Harmonized customs system.
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