[ILLUSTRATION OMITTED] In 2014, Foreign Policy Magazine singled out Spanish photographer de as a Leading Global Thinker. She currently has more than 20,000 followers on Instagram and nearly 10,000 people have liked her page on Facebook. Google turns up about 150,000 results (0.44 seconds) when you search for Cristina de Middel and about 37,800 results (0.43 seconds) when you add to find her statistically most popular book, The Afronauts (2012). If you want to read an interview with her online--which I recommend doing, for she is refreshingly down to earth and speaks with uncommon clarity--you can choose from about 25,700 results. Having been invited by the Visual Studies Workshop (VSW) to reflect on de Middel's prolific publishing practice in view of her participation in the VSW PhotoBookworks Symposium in June 2016,1 was faced with the question: What could I possibly add that wouldn't be an entirely pointless exercise in creating more of the same, however brilliantly written? With this slightly unnerving prospect, I trawled interviews and articles online, hitting mostly on the known knowns. Disappointed and also bored with the repetitive iconography of photojournalism, de decided to employ the tools of fiction to convey a reality that felt closer to how the world manifests itself to us. Poly Spam (2014), de Middel's staged portraits of the shady characters promising astronomical amounts of money and relating larger-than-life stories of illness, death, and misfortune in email scams, is an early example of her fictional approach. It was by accident that she stumbled on the actual on which The Afronauts was based. Sparsely documented, this ignited her imagination to retell the tale of the short-lived Zambian space program from 1964, engendered by the euphoria over the country's newly gained independence. The book would jump-start her career, much to her own surprise, as she has expressed on numerous occasions. Since 2012, de has produced a steady trail of artist books: along with Poly Spam, there are Party. Quotations from Chairman Mao Tse-Tung (Quitonasto Form Chanmair Mao Tungest) (2014), Snap Fingers and Whistle (2013), Man Jayen/Jan Mayen (2015), Las piedras jamas (2015), This is what hatred did (2015), and most recently, Sharkification (2015), in which she imagines the favelas of Brazil as a coral reef where the battle between the police and drug gangs is played out by sharks in pursuit of smaller fish. Surveying the reception of her work in the global press, I noticed that the main topics covered were her shooting star success and how she feels about it; the inspiration she derives from literature, cinema, and magic realism; her work process, with its strong performative elements and use of scripted storyboards; and her insistence on the need to experiment with narrative strategies in a bid to counter the tendency of press and media to simplify the world down to prescripted templates of Ten articles, 15 images, and this is the truth. (1) Broadly speaking, de is well regarded by the press for being entertaining, quirky, brilliant, inquisitive, likable, and outspoken. In other words, she is allowed to assert herself as an influential contemporary photographer under the guise of a Manic Pixie Dream Girl on a mission to teach photojournalism to embrace life and its infinite mysteries and adventures, (2) doused with a sense of humor and enough joie de vivre to fill a pond with starlight. Few and far between are reviewers and conversation partners who have dug deeper, critically responding to the more substantial claims and ambitions de puts forward regarding the future and potential of photography. I would have imagined a Leading Global Thinker to be taken a little more seriously when trying to open up a debate on material issues such as postcolonial representations of Africa, the failing of corporate iconography to truly touch the lives of others, or the way history forgets about a sense of humor when it's actually everywhere. …
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