Global Market Expansion Research Articles

Joint Global Expansion Strategies between Supply Chain Participants and Logistics Service Providers

This paper analyzes the structural problems of the collaboration in joint global market expansion through literature review and questionnaire analysis on the common practices of joint efforts between the manufacturing and retailing corporations and 3PLs. And it studies problems and successes in collaboration between and among such supply chain participants through interviews and case studies. Based on such analyses, the collaboration model and finally practical guidelines for joint global operations are developed.

The application of project advancement to developing the deployment procedure for transnational investment: the example of fast food industry entry into mainland China

Whenever an enterprise (especially, in the service industry) decides to invest in a specific host country for global market expansion, it has been a common to set up an effective deployment procedure for this host country. Project Advancement (PA) is a method which provides a systematic thinking rule to aid decision-makers. This study applies PA to a fast food industry company's entry into the Mainland China market. The idea of a 'primary business network (PBN)' that consists of three elements: locations for investment, business goals and value-based time limits for these locations, affords a novel view on the fundamental investment objective of multinational enterprises (MNE) to ensure sustainable competitive advantages. Methodologies to find the three elements of PBN are proposed. According to a matrix of 'capital competence' and 'country risk', a proper resource allocation and/or transfer strategy can be recommended to the possibility of creating a PBN.

From McLibel to McLettuce: childhood, spin and re‐branding

Purpose – This paper seeks to report historical research into McDonald's public communication strategies as the corporation responded to the rising tide of “political consumerism” that accompanied its global market expansion (1960‐2005).Design/methodology/approach – Reviewing the brand's public relations strategies, through a content analysis of news coverage, the paper analyzes the way communication strategists took account of the anxieties about youth labour practices, community relations, globalization, environment and obesity which forced the brand to acknowledge the lifestyle risks associated with children and youth.Findings – The case study portrays McDonald's as a figurehead of US entrepreneurial multinational capitalism. It reveals how addressing public opposition through the courts can backfire on a brand strategy so keen on defending its honour. The case study also finds that listening and engaging with critics is as effective as suing them for McDonald's.Originality/value – The paper contribute...

A note about price competitiveness impact on conventional theory and overall pay-off of intraindustry trade

Contrary to much of the mainstream literature on trade in monopolistic competition setting, we point out the importance of departure from CES dogma and consequently revealed, if thus far neglected, price competitiveness effect, as a supplement to the classical Dixit-Stiglitz "love of variety". Quite apart from initial price and cost cuts due to greater competition as well as increased consumer welfare as a corollary of more substitutes being available for consumption, there is additional room for price-cost competitiveness boost in terms of scale economies grasped by global market expansion of successful varieties (firms). Analytical framework developed in the paper has led us to conclude that intra industry trade does lower prices and enable greater variety, in as much as it raises efficiency by melting the gap between the zero-profit equilibrium utility and the constrained optimum utility. However, unlike some most recent contributions, our supposition of further downward flexibility of marginal costs prevents us from unambiguously claiming that national firms in the open economy must be fewer as opposed to the autarky case. Put differently, profit margins need not necessarily be falling pro rata (or at all, for that matter) with world prices. That might be one plausible explanation for just why in spite of evident procompetitive effects within the Ell-automobile industry, its price-cost wedges did notfall, but have rather related still. <br><br><font color="red"><b> This article has been retracted. Link to the retraction <u><a href="http://dx.doi.org/10.2298/EKA0670190U">10.2298/EKA0670190U</a></u></b></font>

Appraisal and reassessment of the specialist in anaesthesia

Appraisal and reassessment of the physician is an integral part of ensuring that ‘quality of care’ provided by the health care system is the best possible within the constraint of resources.Assessment tools used for initial certification at completion of medical school as a general physician and for initial certification as an anaesthesiologist are discussed. The expansion of core or general physician competencies to include behavioural, communication and evidence-based resource management skills in addition to knowledge and clinical skills is reviewed.With global workforce market expansion into the health care sector, equitable application of valid, reliable assessments of the physician will be increasingly important as international anaesthesiologists seek clinical licensure.Standards of care can be defined at several levels, including hospital, court, licensing body and government. Examples of each level are given.Re-certification of anaesthesiologists currently occurs in two distinct ways: by examination and through continuing medical education. Details of each approach are included.

The evolutionary process of global market expansion: experiences of MNCs in China

In light of increasing globalization of the world economy, effective entry and expansion of multinational corporations (MNCs) in the global market have been of considerable interest to researchers. This study adopts the evolutionary perspective in analyzing MNCs' entry and expansion in the global market and proposes four stages of development: preparation, entry, expansion, and experienced. Furthermore, it explores the evolving nature of MNCs' objectives in each stage and discusses the strategic transitions with respect to mode and scale, operations management, marketing strategies, and human resources. Examination of the evolution of China's market environment and MNCs' activities in the country illustrates the adequacy and application of the framework.

The International Business Research Agenda

ABSTRACTThe authors surveyed professional members of the American Marketing Association who designated international marketing as a field of interest. The study measures which international business research topics marketing practitioners perceive to be of high utility or importance. In addition, the data reduction technique of factor analysis identified five latent factors (Global Market Expansion; International Marketing Management; Management Issues in an International Context; Quality, Values and Expectations; and Theoretical Considerations in International Business) which summarize the perceived research needs of the practitioner community. The findings offer insight into the international research topics of interest to professional marketers, thereby providing the academic marketing community with an additional source of input when determining future research agendas.

ELEKTRON KOMMERSİYANIN İNKİŞAFININ İQTİSADİYYATA TƏSİRİ

E-commerce, the online buying and selling of goods and services, has transformed the global economic landscape over the past few decades. This article provides an in-depth analysis of the multifaceted impact of e-commerce development on the economy. It explores how the growth of e- commerce is changing traditional business models, consumer behavior and the wider economic environment. The article examines the positive aspects of the development of e-commerce, highlighting its role in promoting economic growth, job creation and global market expansion. It speaks to the accessibility and convenience that e-commerce offers consumers, enabling them to access a wider range of products and services, often at competitive prices.