Global Hospitality Industry Research Articles

Wellness in the Global Hospitality and Tourism Industry

The concept of wellness is currently seen as an important driver of growth within the hospitality and tourism industry, but the ways that the large players within the industry have engaged with wellness has been largely ignored in the academic hospitality and tourism literature, and this represents a gap in that literature. This paper looks explore corporate approaches to wellness within the tourism and hospitality industry, and as such, the paper looks to help to contribute to filling the gap in the academic literature. The paper includes an introduction to the wellness concept and to its adoption by the hospitality and tourism industry, a short literature review, an outline of the frame of reference and method of enquiry, an examination of the wellness initiatives developed by some of the major players in the global hospitality industry, some wider reflections, and a brief conclusion. Keywords: wellness, hospitality and tourism industry, customer service experiences, sustainable development, leading hotel companies

Statistical Analysis of Overseas Tourist Arrivals to South Africa in Assessing the Impact of COVID-19 on Sustainable Development

The COVID-19 pandemic has harmed the global tourism and hospitality industry, crippling foreign currency earnings and employment in many countries, South Africa (SA) included. This study aims to evaluate the impact of the COVID-19 pandemic on overseas tourist arrivals to SA, and to make an inference on the country’s foreign currency earnings on economic development. The Box–Jenkins methodology is used in fitting non-seasonal integrated autoregressive moving average (ARIMA) and seasonal ARIMA (SARIMA) models to quantify and characterise the number of overseas tourists to SA. The ARIMA 1,0,1(0,1,1)12 model is the best fitting model for the overseas tourist arrivals data to SA, as confirmed by the Akaike Information Criterion (AIC). The model shows good forecasting power in the absence of the COVID-19 pandemic, as evidenced by the validation results. The difference between forecasts and actual values after the validation phase shows the negative impact of the COVID-19 pandemic on overseas tourist arrivals to SA and the challenges it poses to the statistical modelling of tourist arrivals to SA, considering the pandemic was the first of its kind. The COVID-19 pandemic exposed the tourism industry’s vulnerability to economic shocks, showing the need for aggressive marketing strategies that may revamp the tourism sectors to levels previously expected before and or after COVID-19 for sustainable development.

Narratives of lingua franca English for transnational mobility

This paper explores, through narrative inquiry, the acquisition and use of English as a lingua franca in the careers of three transnationally mobile managers in the global hotel and hospitality industry. The narratives presented here are interwoven with the context in which the multinational participants were situated at the time of the study: the United Arab Emirates (UAE) which is diversifying economically and socially in preparation for the post-fossil fuel era. In a country where the temporary immigrant population outumbers national citizens, participants’ situated language practices are explored through narratives of their multilingual and translingual repertoires, while focusing on English as a key resource for their self-initiated transnational mobility. These personal stories of the acquisition and use of English as a global language weave a linguacultural web that connects the Gulf region across global space, people, and time. Participants tell of the utility of English for their careers, their multilingual repertoires, and their enjoyment of their temporary working lives in the Emirates. Such voices are seldom heard in the literature.

Sensory synergy and energy dynamics: unveiling the performance drivers of Chinese hotel frontline employees

ABSTRACT This study explores the relationship between sensory experiences and the energy levels of Chinese hotel frontline employees, examining the pathways through which their resource energy is activated and the underlying mechanisms. Specifically, it looks at how frontline employees in Asian hotels promote work integration through relational and collective energy. Set within the Asian hospitality sector, this research highlights the Asian paradigms – service philosophies and management styles embedded in Asian culture and values – that have made an impact on the global hospitality industry. Interviews with 35 hotel employees resulted in 35 narrative structure maps, revealing that sensory synergy and compensation can activate an interactive dynamic mechanism, facilitating the ongoing activation of energy in their daily tasks. This process advances the five critical nodes of energy activation at work. The study significantly contributes by focusing on the individual and collective values of frontline employees as they navigate and adapt to shifts in the Asian paradigm. It reveals the internal mechanism that regulates the integration and optimisation of hotel frontline employees’ energy, providing insights into improving employee well-being and performance in the hospitality industry.

The moderating role of national economic development on the relationship between ESG and firm performance in the global hospitality industry

This study examines the effect of national economic development (NED) on the relationship between Environmental, Social, and Governance (ESG) and firm performance. While ESG principles are embraced collectively by firms and nations, the influence and benefits of implementing ESG practices may vary across countries and firms operating within them. Drawing on the market-orientated perspective and Maslow’s hierarchy of needs model, we attempt to fill the gap within the global hospitality context by examining NED as a country-level boundary condition. With a sample of 1383 observations of global hospitality firms from 2002 to 2022, the findings suggest that the more economically developed a country is, the more firms can generate firm performance by engaging in sustainability performances. Moreover, it suggests the varying effects of individual ESG factors on firm performance regarding their short- and long-term effects. The study findings have important implications, providing valuable insights for researchers, policymakers, and practitioners.

Hotel industry of Ukraine in crisis conditions: challenges, trends, prospects

Hotel industry of Ukraine in crisis conditions: challenges, trends, prospects

Enhancing Tourist Experience in Butuan City: Integrating Balangay Heritage as an Ancillary Service in Accommodation Facilities

In the competitive landscape of the global hospitality industry, differentiating accommodation services through innovative offerings is essential. This study explores the integration of Balangay heritage into the guest experience at accommodation facilities in Butuan City, aiming to enrich the tourist experience. Employing the H.du Cros model, the research evaluates the market attractiveness and robustness of Balangay heritage as a potential ancillary service. Surveys conducted with guests at various accommodations in Butuan City and interviews with hotel management and city tourism officials serve as the primary data sources. Results reveal that Balangay heritage exhibits moderate robustness and high market appeal, with 70.3% of respondents endorsing its integration as an ancillary service. Despite its promise, challenges related to the management and organization of the heritage attraction are identified. To address these issues, the study proposes a strategic framework for stakeholders, aiming to streamline the effective integration of Balangay heritage and thus enhance the tourist experience in Butuan City. This approach offers valuable insights into the synergy between heritage preservation and hospitality innovation, underscoring the potential for cultural heritage to enrich the tourism offering.

Regulation, Automated Technologies, and Competitiveness in the Hospitality Industry

This conceptual paper examines the interplay between Porter’s Diamond, the role of government, and varying political ideologies on automated technology regulation in the global hospitality industry. The way in which these factors influence a global organization’s ability to achieve competitive advantage through the use of technology are examined. Specifically, mercantilist, liberal, social democratic, and communist ideologies are explored in relation to how they support or dissuade regulation, and their respective and collective impacts on competition. Additionally, the sources of government regulation, including global, bloc, country-level, and sub-country levels are discussed in relation to automated technology regulations. Ultimately, this study offers suggestions for competition as a result of existing and potential automated technology regulations for the hospitality industry, and suggests areas of study and questions for further consideration.

INTERNATIONAL HOTEL SERVICE INDUSTRY TRENDS

Objective. The objective of the article is an overview of the current state of the global market of hotel services, an analysis of trends in the hotel industry. Methods. Data from international hotel companies, data from hotel groups by the number of rooms, and the main global trends in the hotel industry were used in the study of trends in the world market of the hotel industry. Results. The article examines the current state of the world market of hotel services and analyzes current global trends in the hospitality industry using data from international hotel companies, data from hotel groups by number of rooms, as well as the main international trends in the hotel industry. The results of the article are that the hotel industry has undergone enormous changes and destruction over the past two decades. In order to survive in the conditions of modern competition, hotel companies began to introduce innovations and monitor trends in the hotel industry. Hospitality international companies represent an industry in constant flux, where major hotel companies compete with innovation and growth strategies to remain competitive in the global hospitality industry market. The development of international hotel companies is the result of the expansion of the world market of hotel services and reflects the general trend towards globalization. The modern global hotel industry is characterized by several key trends - deeper specialization of services, the use of information systems for technological support and marketing, the creation of hotel chains, the integration of capital with other sectors of the economy, the use of scientific management and the development of a network of small hotel enterprises.

Digital Future of the Global Hospitality Industry and Hospitality Education: Review of Related Literature

The hospitality and tourism industries are changing dramatically as a consequence of the application of information technology (IT) to managerial, and strategic and operational tasks. This is stimulated by the competition within the industry as well as the development of new, creative technological advancements. Digital revolution constitutes one of the most significant developments in the volatile business market. Hence, utilising digital technology is essential to maintain competitiveness and keep up with the changing world. Advancements of modern technology, has the potential to replace human labour with artificial intelligence and robotics. Thus, hospitality graduates need to be equipped with the right skills and abilities to meet the needs of the evolving hospitality industry. Further, they need to always upgrade themselves with the right competencies to thrive in the job market. With the goal of evaluating recent developments and technology advancements in the hospitality education and industry, this study analyses past research works in the field as well as theories of skill development, particularly for hospitality graduates. Using the content analysis method, the study examined previous research on how hospitality graduates can enhance their skills. Based on the findings, a conceptual framework for fourth-generation technological abilities was developed for the hospitality sector. The proposed conceptual framework can serve as a basis and guideline for future research efforts as well.

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Purpose: to develop an effective model of management of the hospitality industry at the level of the state management system to ensure the effectiveness of the industry and its impact on improving the socio-economic indicators of the state's development in the context of crisis phenomena. Theoretical framework: The hospitality industry is an important factor in the development of the country's economy. The hotel business occupies one of the leading positions in the share of the country's GDP, which develops the social component and tourism. The hospitality industry is highly profitable, therefore, it ensures the development of open markets through the formation of competition. The high competitiveness of the industry is determined by the high quality of service provision. In terms of the multifunctional importance of the hospitality industry in the economic system, the article examines the conceptual foundations of building a model of state management of the hospitality industry. Design/methodology/approach: An analysis of trends and trends in the development of the hospitality industry was carried out, and it was determined that after the end of the pandemic, the global hospitality industry will have a significant increase in the main financial and economic indicators, which is explained by delayed demand. Findings: Some aspects of the development of the hospitality industry in the conditions of full-scale military aggression of the Russian Federation against Ukraine are considered. A set of financial and economic indicators was determined, based on the accumulation of which a management model was developed. Research, Practical & Social implications: On the basis of the developed management system of the hospitality industry at the state level, an organizational model of management was developed, which represents a set of relations and relationships between the public, private sector, and the population. Originality/value: On the basis of the analysis, practical mechanisms for introducing the management model into the practical activities of the hospitality industry were developed and proposed in order to improve the results of hotel enterprises and the industry as a whole, adapted to the challenges of crises and the consequences of military aggression.

Model of the State Policy for the Development of Hospitality Industry Enterprises in Crisis Situations and Military Operations

Purpose: to develop an effective model of management of the hospitality industry at the level of the state management system to ensure the effectiveness of the industry and its impact on improving the socio-economic indicators of the state's development in the context of crisis phenomena.
 
 Theoretical framework: The hospitality industry is an important factor in the development of the country's economy. The hotel business occupies one of the leading positions in the share of the country's GDP, which develops the social component and tourism. The hospitality industry is highly profitable, therefore, it ensures the development of open markets through the formation of competition. The high competitiveness of the industry is determined by the high quality of service provision. In terms of the multifunctional importance of the hospitality industry in the economic system, the article examines the conceptual foundations of building a model of state management of the hospitality industry.
 
 Design/methodology/approach: An analysis of trends and trends in the development of the hospitality industry was carried out, and it was determined that after the end of the pandemic, the global hospitality industry will have a significant increase in the main financial and economic indicators, which is explained by delayed demand.
 
 Findings: Some aspects of the development of the hospitality industry in the conditions of full-scale military aggression of the Russian Federation against Ukraine are considered. A set of financial and economic indicators was determined, based on the accumulation of which a management model was developed.
 
 Research, Practical & Social implications: On the basis of the developed management system of the hospitality industry at the state level, an organizational model of management was developed, which represents a set of relations and relationships between the public, private sector, and the population.
 
 Originality/value: On the basis of the analysis, practical mechanisms for introducing the management model into the practical activities of the hospitality industry were developed and proposed in order to improve the results of hotel enterprises and the industry as a whole, adapted to the challenges of crises and the consequences of military aggression.

Contemporary sustainability themes in tourism and hospitality during and post COVID‐19: Critical review and a step strategies forward for post the pandemic

AbstractThe onset of COVID‐19 has challenged economies and industries globally and thwarted their contributions towards the United Nations Sustainable Development Goals (UNSDGs). In coping with the COVID‐19‐related challenges, the global tourism and hospitality industry is also affected to its worst level. Thus, researchers employed bibliometric analysis and a science mapping approach to investigate the structure of the contemporary sustainable issues in tourism and hospitality research during COVID‐19, the most productive and impactful research constituents (journals, organizations, countries, and authors), the most impactful research works, the major emerging research themes, and the agenda for future research. The results of the bibliographic data (Scopus, Jan 2020–Sep 2022) analysis revealed that research in the selected field is still at a very nascent stage. The majority of the research papers focus on ‘responsible consumption and production (UNSDG‐12)’, ‘good health and well‐being (UNSDG‐3)’, and ‘decent work and economic growth (UNSDG‐8)’. The science mapping approach led to the development of eight propositions related to the emerging themes of knowledge. The researchers have discussed each research theme in detail and laid out an agenda for future research.

The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan's F&B Industry During COVID-19 Pandemic.

The spread of COVID-19 pandemic has inflicted severe blows on the global hospitality industry. In Taiwan, revenue from the food and beverage (F&B) department has decreased by more than 90%. This study aims to understand whether celebrity chefs can effectively help and enhance their corporates' business performance under COVID-19's severe impacts via leveraging their personal brand value, explores the influence of a celebrity chef on customer repurchase behavior during the epidemic and examines whether such a chef has a mediation effect on the relationship between corporate brand and customer satisfaction. The primary data were collected from the respondents through online questionnaire in Taiwan to get 245 respondents as a sample size of the research from Nov. 10 to Nov. 25 in 2021, and through validity and reliability analysis that processed by statistical software using factor analysis and structural equation modeling to see if celebrity chefs' personality branding could influence customer repurchase behavior, and also examine the relationship between corporate brand and celebrity chef. The findings show that corporate brand enhances both a celebrity chef's personal brand and customer satisfaction, and that a celebrity chef has a positive effect on both customer satisfaction and loyalty, which can partially mediate the effect of corporate brand; furthermore, a celebrity chef has a positive effect on customer repurchase behavior. In Taiwan relative studies into aspects of a celebrity chef's effect on consumer behavior are limited, and so this research offers new insights into the celebrity chef phenomenon there as well as elsewhere.

МІЖНАРОДНІ ГОТЕЛЬНІ МЕРЕЖІ: СУТНІСТЬ ТА ОСОБЛИВОСТІ В УМОВАХ ГЛОБАЛІЗАЦІЇ

The current trends and conditions of functioning of the world economy dictate new priorities and directions of development. Today tourism shapes the economy of many states, regions, becomes an important factor in the stable development of the global hospitality industry. One of the industries that has emerged as a leader in recent years is the hospitality industry. The tourism industry, and the hotel sector in particular, is a highly competitive market. Hotel chains are one of the main players in the global travel services market that gradually masters the learn new segments market. The article analyzes the current state and trends in the development of international hotel chains, highlights the concepts of "hotel chains," which are provided by leading scientists in the field of tourism and on their basis the author's interpretation of the definition of "hotel chain." The article presents the types of competitive advantages of the network form of hotel business organization, highlights the fundamental principles of international hotel chains in the global context, considers the groups of environmental factors that influence the activities of international hotel chains in the context of globalization. This study examines the effects of both market competition on the efficiency of the hotel industry. The article analyzes the dynamics of functioning of international hotel chains of the world hotel business by the number of hotels and number of rooms for the period 2016–2021, shows the competitive advantages of international hotel chains. The first positions in the ranking of international activities of hotels by room fund are occupied by: Marriott International, Jin Jiang International (Holdings) Co., Ltd. Hilton Worldwide, Inter Continental Hotel Group (IHG), Wyndham Hotel Group, AccorHotels, Huazhu Group Ltd, Choice Hotels International BTG Homeinns Hotels (Group) Co, BWH Hotel Group, which show a steady growth of their business.

Determinants and mechanisms driving energy-saving behaviours of long-stay hotel guests: Comparison of leisure, business and extended-stay residential cases

The global hospitality industry is fast-turning sustainable and environmentally friendly. Behaviour-driven energy conservation is an emerging green hotel operation strategy to support this change. The long-stay accommodation services have gained momentum in the hospitality sector since the COVID-19 pandemic. However, the characteristics of long-stay hotel guests are often overlooked in sustainable interventions. Based on an empirical survey in China, this study aims to explore the factors driving energy-saving behaviours of long-stay hotel guests and to compare their effects on guests for different visiting purposes (leisure, business, and extended-stay resident). The analysis indicates that attitude, personal norm and place attachment present a direct contribution to energy-saving behaviour. Besides, the results support that attitude and personal norm connect environmental values and energy-saving behaviour. Both altruistic and biospheric values have positive effects, while egoistic values seem to play a negative role. Biospheric values have stronger impact on attitude and personal norm of business guests. Place attachment has a stronger influence on extended-stay residents while its contribution to energy-saving behaviours of business guests is smaller than other guests. Besides, leisure guests are more sensitive to moral obligations. This research sheds novel lights on the psychological perspectives of the observed heterogeneity of energy-saving behaviours of hotel guests with different visiting purposes. The findings provide hotel operators with a novel theoretical reference for targeted energy-saving interventions to promote energy-saving actions of long-term hotel guests. The study, therefore, can contribute to sustainable tourism policymaking and behaviour-driven hotel energy management.

Туристична політика Європейського Союзу: сучасний стан та майбутні виклики

Abstract. Introduction. Tourism is the most intensive economic system that is developing. The rate of its growth is almost two times higher than the same of other branches of the world economy. Tourism contributes to the active local development of regions, the development of national ideas, and the employment of the local population. In addition, tourism ensures the inflow of funds to budgets, foreign currency, and the improvement of finances. The COVID-19 pandemic has made adjustments to the development of the tourism industry. Practically all countries experienced an outflow of tourists. It is negatively affected the socioeconomic condition of the region. For example, inflows of funds to local budgets have decreased, many people have lost their jobs, the number of unemployed has increased, and the income level of the local population has decreased. So, with this in mind, the European Union 2022 proposed new approaches to tourism development. The European Agenda for Tourism 2030 will be interesting for Ukraine. Purpose. The purpose of the article is to study the European experience regarding the formation of priority directions for the development of the tourism industry until 2030 to implement the best practices for the changes in the tourism sector in Ukraine. Results. Over the years, the tourism sector has proven its resilience and ability to «recover» from any economic crises. But also to contribute to economic and social recovery. The tourism industry in 2020 received perhaps the worse results from its activities in its entire history. The main goal of the «European Agenda for Tourism 2030» is the transformation and reboot of the tourism industry. In the future, tourism must be more sustainable, digital, global, social, and responsible. The goal of the strategy is green and digital technologies, processes of social and economic integration, social responsibility, training, and support, as well as the renewal of policy and management in the tourism industry. The hospitality industry and public catering create 18% of all food waste, so tourism, hotel, and restaurant establishments should recommend reducing the waste. Also, they need to implement food waste management strategies. Conclusions. Despite the negative impact, the COVID-19 pandemic contributed to the transformation of the tourism industry. Thus, the world community has united to create a new narrative - sustainable tourism development. The full realization of the tourism sector's potential will provide positive change and opportunities for all people all over the world. The tourism industry of the European Union is already strengthening its status as a world leader due to the high demand for regional and domestic travel, as well as ecological and sustainable tourism. Reducing waste is a primary goal of sustainable development, which is relevant for the global hospitality industry. Hotels and accommodations are better prepared than others to address these challenges thanks to the growing trend of environmental management systems and certification across the industry. The presented experience of the European Union regarding the future vision of the tourism industry will be relevant for study and implementation in the tourism industry of Ukraine.

Challenges in Marketing Communications During the COVID-19 Pandemic

The purpose of this study is to explore how tourism and hospitality firms managed marketing communications (marcom) since the COVID-19 outbreak and to propose a conceptual framework on marcom challenges that the pandemic crisis has brought to the industry. In-depth interviews were conducted with tourism and hospitality managers in Croatia, a destination that registered remarkable tourism results in 2021. The proposed conceptual framework reflects the adaptation process and major changes in B2B and B2C communication since the COVID-19 outbreak on one hand and resulting strategic opportunities for marcom managers on the other, discussed in terms of practical implications. To the best of the authors’ knowledge, this is the first study that presents an integrative overview of major challenges in marketing communications in tourism and hospitality since the COVID-19 outbreak by examining managers’ viewpoints through in-depth interviews. The study proposes a conceptual framework for understanding changes and opportunities that emerged in a situation of a systematic health emergency. It also provides meaningful guidelines and implications for the global tourism and hospitality industry, as managers from many countries have been facing similar difficulties and challenges during the pandemic.

Protective Measures Against COVID-19 and their Impact on Guest Satisfaction and Behaviour Intentions: The Case of the Hotel Industry of Serbia

Abstract After drastically changing the global tourism and hospitality industry, the current pandemic made hotel companies better understand the new situation and begin to adapt to new market developments. The hotel industry has made significant advances and changes in its business to guarantee the health and safety of guests. This research aimed to examine the consequence of hotels' protective measures against the COVID-19 virus on guest attitudes about protective measures, satisfaction and behavioural intentions. Research findings indicate the protective measures versus COVID-19 utilized by hotels in Serbia positively impact guest attitude towards the measures and guest satisfaction. In contrast, the impact on behavioural intentions is not statistically significant. Additionally, guest attitude towards the measures positively affects guest satisfaction. Guest satisfaction positively affects guest behavioural intentions, while the relationship between guest attitudes and behavioural intentions is not statistically significant.

Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests

Corporate charitable giving (CCG) is increasingly pervasive in the global hospitality industry. Among various subtypes of CCGs, many hospitality companies request donations from customers during the service delivery or payment process to encourage customer engagement and co-created social responsibility. Karma—the implicit belief that the universe rewards good deeds and punishes wrongdoings—resonates with consumers’ prosocial behaviors, yet little is known about how karma beliefs, along with various donation elements, affect donation likelihood. Study 1 demonstrates that karma believers are more likely to donate gifts-in-kind than money, as it signals altruism that engenders karmic rewards. Study 2 shows that consumers with weak (vs. strong) karma beliefs are more likely to donate in a public (vs. private) setting due to greater reputational benefits. This research enriches the literature on hospitality CCG marketing and provides insights to managers regarding how to effectively execute donation programs.