Victor Pestoff (1987) asks in his comments on my article (Jensen, 1986) why wage-earner organizations such as, e.g., LO and FTF, were not considered as consumer organizations in my 1978 study of organized consumer action in Denmark. In this connection he draws attention to the discussion some years ago in JCP on the possibilities for German trade unions to act as consumer organizations. He also mentions some empirical studies within and outside Scandinavia, in which wage-earner organizations have in fact been considered as consumer organizations on a par with more traditional ones. The explanation is in part methodological, as it is a consequence of the procedure used in 1978 to compose the sample of organizations to be examined in the study. As the Danish Government Home Economics Council and the Consumer Council undoubtedly are two of the main actors within organized consumer action in Denmark, I selected a preliminary list of 13 organizations from those represented on the boards of these two bodies. All of these organizations were then asked, if in their opinion the sample could be considered to be representative of organized consumer action in Denmark. This procedure resulted in the addition of two further organizations which on inquiry both perceived themselves to be actors within the Danish consumer movement. In this way the sample came to be composed of 15 organizations among which LO and FTF were not represented. Pestoff might then rightly ask: Why were LO and FTF not considered in the preliminary list, since they had seats on the board of the Consumer Council? My grounds were then, and are still, the following: All employees are, of course, also consumers, but they are primarily wage-earners. Even in a situation with unemployment, we do not find many examples in which the -consumer -problems of the unemployed take preference. At the individual level this is reflected by the fact that consumer interests normally have to give way to employee and wage-earner interests, if there is a perceived conflict between them. At the societal level this is reflected by the fact that LO and FTF, for