Phenotypic and genetic correlations of flowering time (FT) with cut-flower yield (Y) were estimated from six generations of the Davis Population of gerbera (Gerbera hybrida, Compositae). The phenotypic correlation was −0.34; the genetic correlation was −0.47 when estimated from ANOVA of a NCII design and −0.72 when estimated from parent-offspring analysis. An indirect selection model was constructed to assess the efficiency of indirect selection for Y using FT as a marker. This model includes population size and generation time as variables because they differ for FT and Y. The results indicate that indirect selection will be more efficient than direct selection. Correlations of FT with flower quality traits, including scape length (SL), flower diameter (FD), scape dry weight (SDW) and flower dry weight (FDW), were also estimated. FT was phenotypically independent of these traits. However, statistically significant estimates of genetic correlation indicate that FT may be correlated with flower quality traits. Thus, indirect selection on FT to increase Y may result in undesirable correlated responses for flower quality.