Starting from a sigma‐model for a doubled target‐space geometry, we show that the number of target‐space dimensions can be reduced by half through a gauging procedure. We apply this formalism to a class of backgrounds relevant for double field theory, and illustrate how choosing different gaugings leads to string‐theory configurations T‐dual to each other. We furthermore discuss that given a conformal doubled theory, the reduced theories are conformal as well. As an example we consider the three‐dimensional WZW model and show that the only possible reduced backgrounds are the cigar and trumpet CFTs in two dimensions, which are indeed T‐dual to each other.