• A new intuitionistic fuzzy aggregation method is proposed, called the IF hybrid average and geometric operator. • A multi-dimensional trust propagation model is built to reflect decision makers’ social relationships. • A social network MCDM model is proposed under an IFS environment. • The MCDM model is used to evaluate the effects of digital reform in the communication equipment manufacturing enterprises in China. • The influence of the parameters in the proposed method on the result is considered to ensure the robustness. Digital reform requires enterprises to use digital technology to create a deep integration between their production, management, and operational processes, and generate a data chain for the entire process, thereby meeting the personalized requirements and expectations of customers. The achievements of digital reform in manufacturing enterprises need to be evaluated scientifically, which can help the enterprises adjust their development strategies for a digital reform in a timely manner. We therefore propose a multi-criteria model based on a social network for assessing a digital reform under an intuitionistic fuzzy environment, wherein an intuitionistic fuzzy hybrid average and geometric operator is proposed to aggregate evaluation information more effectively than with existing methods. In addition, because the trust relationships between experts can affect their decisions, a social network is introduced to determine the weights assigned to these experts. Finally, a case study of four manufacturing enterprises is presented to verify the effectiveness of the proposed method.