Design in applied art is a process of creating and developing a plan for an aesthetic and functional object,which requires appropriate research, thinking, modeling, adaptation and creation. Aesthetics today appears invarious forms of art. Therefore, when we talk about something that creates an aesthetic experience, we are usuallytalking about some form of art. The focus of aesthetics is not limited but directed towards aesthetic ideas, ideals andsublime appearance. Cubism as an artistic movement is a new way of representing the world. We could associate thebeauty of Cubism with the unconventional value, because its aesthetic paradigms penetrate the elements thatsurround our environment. The works are deformed, illogical, irrational, broken down into small details. Still lifeand portraiture are like a set of geometric shapes that interact with each other. This direction with aestheticparadigms turns into a special form of the avant-garde, where sharp angles, straight lines and neutral colors play adominant role. Artistic pictures - still life, portrait – do not have to look real, they are like a puzzle that the viewerhas to mentally put together, while the consumer has to feel fashion and always need change, because it itselfchanges daily in direction of something new and different. The very idea of designing analog fashion solutions onthe theme of “Cubism“ is derived from the feeling and perception that Cubism is an artistic movement, which findsthe most ordinary spatial patterns and configurations of things, phenomena that represent all the complexity anddiversity of life. At its core, Cubism perceives the world through geometric forms. It can be seen that the works aredominated by the concept of geometric simplification of the forms of the human body. All these aspects combineinto a simple and unique form or symbol, but each of them provides a key to interpretation, each offering a distinct“reading“ of the image. A person's abilities and imaginations are sometimes simply amazing, because they developand express their creativity in different ways. From such a concept came the cubist style, a style of somethingextraordinary and interesting. Cubism as a cultural artistic movement, with its artistic principles, shows free forms,bizarre construction of figures and objects, as if light currents passed through the objects and tried to show the objectfrom different angles. Thanks to the created creations on the theme of cubism, the world is introduced to the style offlat forms without perspective with completely new and unusual colors, which communicate with each other. Thisartistic movement, possessing all these aesthetic paradigms and artistic principles, still manages to influence thecreation of absolutely unconventional analog fashion solutions today.