Geolocation Technologies Research Articles

The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages

Abstract Subject and purpose of work This paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages. Thanks to advanced data analysis and modern geolocation technologies, the proposed model enables the more precise planning and optimisation of advertising campaigns. Advertisers can thus better understand the preferences and behaviours of audiences in different geographical regions. This allows the creation of more tailored and engaging content of programmes and advertisements, leading to higher levels of viewer engagement in the content presented and increasing the effectiveness of campaigns. Materials and methods For the purposes of the project, data from the IPTV advertising campaign covering from 50,000 to 500,000 displays between 23rd January 2024 and 20th March 2024 were used. The TERYT database and the list of counties were used to increase the precision of target group targeting. Viewer rating and interaction data were collected and analysed to assess the effectiveness of the campaign. The methodology included monitoring the number of channel switches, advertising message views, complete views, the average display time of the advertising message and unique reach in different time periods. Results The results of the test of the advertising campaign based on switching channels using a remote control show that increasing the number of ad plays clearly improves the effectiveness of reaching the audience. In the beginning, with fewer displays, the chances of an ad being noticed by viewers are moderate. However, as the number of displays increases, these chances increase exponentially, reaching nearly 45% at 500,000 ad plays.The analysis of these results is very important for the effective planning of advertising campaigns. Thanks to these data, advertisers can determine more accurately the number of displays that needs to be planned in order to achieve their marketing goals. The significant increase in the likelihood of reaching the audience with a bigger number of displays indicates that investing in additional views can be cost-effective and lead to the better use of the advertising budget. Conclusions The project confirmed that precise targeting and optimisation of the number of displays in IPTV advertising campaigns significantly increase the effectiveness of the advertisements. The high rate of complete views and the wide reach of the advertisements attest to the effectiveness of the strategy used. The test results show that smart campaign planning in IPTV can lead to better audience engagement and the more efficient use of the advertising budget. These findings suggest that IPTV has great potential as a modern advertising medium, offering advertisers the tools to effectively reach specific target groups and increase their engagement.

Social and Cultural Influence of a Mobile Application with Renewable Energy and Geolocation Technologies on the Tourist Routes of Malqui Machay, Canton la Maná

Social and Cultural Influence of a Mobile Application with Renewable Energy and Geolocation Technologies on the Tourist Routes of Malqui Machay, Canton la Maná

Implementing QR code and Geolocation Technologies for the Student Attendance System

Attendance is one of the important factors in supporting lecture activities that can be used to see how well the performance of student attendance in class. Traditional attendance systems used in various educational institutions often cause problems. This research aims to develop an innovative and efficient student attendance system to help the process of taking attendance by utilizing QR-Code and geo-location technologies at Klabat University. The research method employed for this development is the Prototyping Model, which involves iterative development and refinement processes. The system is designed as a web-based application and a mobile application, developed using PHP as the programming language, MySQL as the database management system, Bootstrap 5 as the CSS and JavaScript framework for creating responsive websites, Apache as the web server and Ubuntu 22.04 as the operating system for the server. QR-Code technology is proposed as a medium for recording and verifying student attendance, while Geo-Location technology is used to verify the presence of students in the right lecture venue. The results of this research are expected to make a positive contribution to Klabat University in terms of recording student attendance.

The new approach of a geolocation information system for offenders in the town of Kananga

This scientific theme addresses the establishment of a geolocation information system for perpetrators of offenses in the town of Kananga. This approach aims to use geolocation technologies to identify and locate people responsible for wrongdoing such as violations of the law in force in the town of Kananga. This system will therefore make it possible to collect precise data on offenders, which will facilitate their identification, prosecution and punishment. The objective is to improve the security and effectiveness of the measures taken to combat crime in the town of Kananga. This system could also help deter criminal acts by providing increased traceability of criminal activity. In this study, we organize our reflection around a few anchor points that we consider with regard to the general argument of this research. Apart from the introduction and the general conclusion, our subject includes four parts, in which we will specifically treat the analysis of the offense in Congolese law and its legal regime, an overview of geolocation (the geographic information system), the deployment of a surveillance camera system in the town of Kananga, as well as the modeling and implementation of a new geolocation system with a view to improving the pursuit of the offender.

Digital Methods of Working time Management in a Flexible Labor Market

Abstract Subject and purpose of the work: Working time management has become particularly relevant by mid-20th century. It has now become one of the top areas of interest for scientists who conduct research on management. This study is designed to review and evaluate selected new forms of work organization in the reality of today’s digital economy. Materials and methods: This research was based on literature review covering scientific publications exploring working time management and forms of work organization in the digital economy. A descriptive method was used. Results: The latest information technologies, computerization and digitization, the use of mobile devices and smartphones, and advanced geolocation technologies add a new dimension to the modern types and methods of working time management. The development of the digital economy accelerates and drives the transformation of the labor market, promoting the uptake of flexible employment systems, which produces multiple types of remuneration and working time systems, and leads to a variety of forms of employment contracts and their reduced duration. Conclusions: Digital technology creates a virtual labor market which is dominated by informal and flexible forms of employment based on outsourcing programs, individual orders, and fixed deadlines with are not accompanied by any regulations of the contractor’s working time. Under these conditions, flexibility and multifunctionality, and the ability to adapt to changing conditions are the key features that make a particular employee competitive.

Aspects of the application of precision agriculture in the conditions of intensification of grain production in the forest-steppe of Western Siberia

The results of three-year research during 2019-2021 on the study of the effectiveness of precision farming elements in the forest-steppe of Western Siberia are presented. The experiments were carried out on leached chernozem at the Irmen breeding farm, Ordynsky district, Novosibirsk region. Elements of precision farming were tested on grain crops: spring wheat: varieties Likamero, Novosibirskaya 31 and Omskaya 36; spring barley varieties: Paustian and Margret and oats varieties Rovestnik. Navigation and drones of varying degrees of complexity were used, as well as a complex of differentiated fertilization. The aim of the work was to improve the technology of precision farming in the production of grain crops in the forest-steppe of Western Siberia. The effectiveness of the use of precision farming elements has been established. Due to the introduction of differentiated doses of mineral fertilizers, the grain yield of wheat varieties increased by 27%, spring barley 33% and oats - 23%. Against the background of the use of geolocation technologies in combination with differentiated application of mineral fertilizers, the yield level reached 7 t/ha for spring soft wheat of the Licamero variety, 8 t/ha for spring barley Paustian, and 5.6 t/ha for oats. In order to obtain a high yield of grain crops, doses of mineral fertilizers were applied differentially according to elementary fields up to 25 Oct. per 1 hectare and liquid nitrogen fertilizers up to 200 l/ha UAN-32, which ensured not only a yield of up to 7 t/ha, but also high technological quality of grain with a gluten level in spring soft wheat of the Licamero variety - 36%.

SIFTR‐ing through the development of cultural awareness at home and abroad

AbstractToday's language learners benefit from cultural awareness, which can be fostered through experiences both at home and during study abroad. One approach to exploring culture that has gained popularity has been the use of geolocation technologies, which can help engage students in class and beyond. The sense of community developed through these collaborations can enhance or even recreate the classroom experience in virtual environments. This exploratory project uses a geolocation tool (Siftr, www.siftr.org) in two contexts, at home and abroad, to explore how technology can help foster cultural awareness in these two different contexts. Identified trends suggest that, regardless of context, Siftr can be incorporated in various learning contexts to open pathways to intercultural understanding and help learners intentionally notice their own culture and that of others.

Development of a site of car service services with the possibility of calling a tower according to geopositioning data

The purpose of the work was to develop a website for the provision of car service services, which would combine all important services, provide an opportunity to have quick access to information and improve the work of the car service through feedback. As a result an introductory site for car service customers has been developed. The site consists of administrative and client parts. In this application, the client-car owner will be able to get all the information on the provision of services from the car service, their prices and call the tow truck. If necessary, the car owner has the opportunity to order a call back from a consultant, as well as call a tow truck. For the first time, a website was developed using geolocation technologies, with the help of which the car owner will be able to show his location to the car service operator. That is, such an application is of great practical importance, as it will help in emergencies on the roads in an unknown area. A car service operator's account has also been developed, which receives a callback from the request form, as well as information regarding the tow truck order and the customer's location. The operator has the ability to edit information about services and add new ones. Also, both parts have a blog page, which provides an opportunity to provide important information for customers, discuss the situation and exchange experiences. The software product was tested in the area using Google Maps, the testers made sure that the application works correctly and that the driver's location is displayed on the maps. The site is developed using HTML and CSS frontend layout technologies, Javascript, PHP and SQL technologies for backend development, geopositioning technologies.

A Novel Mosaic Method for Spaceborne ScanSAR Images Based on Homography Matrix Compensation

Accurate and efficient image mosaicking is essential for generating wide-range swath images of spaceborne scanning synthetic aperture radar (ScanSAR). However, the existing methods cannot guarantee the accuracy and efficiency of stitching simultaneously, especially when mosaicking multiple large-area images. In this paper, we propose a novel image mosaic method based on homography matrix compensation to solve the mentioned problem. A set of spaceborne ScanSAR images from the Gaofen-3 (GF-3) satellite were selected to test the performance of the new method. First, images are preprocessed by an improved Wallis filter to eliminate intensity inconsistencies. Then, to reduce the enormous computational redundancy of registration, the overlapping areas of adjacent images are coarsely extracted using geolocation technologies. Furthermore, to improve the efficiency of stitching and maintain the original information and resolution of images, we deduce a compensation of homography matrix to implement downsampled images registration and original-size images projection. After stitching, the transitions at the edges of the images were smooth and seamless, the information and resolution of the original images were preserved successfully, and the efficiency of the mosaic was improved by approximately one thousand-fold. The validity, high efficiency and reliability of the method are verified.

Mobile Applications, Geolocation and Information Technologies for the Study and Communication of the Heritage Value of Public Works

Public works’ relationship with the landscape should be among the factors addressed in heritage studies. Their association with place defines their purpose while contributing to the construction of the cultural landscape. Unawareness of the existence of public works is their most powerful enemy. Inventorying and cataloguing are therefore imperative in any study of these assets. The research described here drew from information technologies to develop cost-free mobile apps in an innovative approach to dissemination with the aim to enhance public awareness of and esteem for such elements. The applications described, which are all author-developed and designed to promote Spain’s heritage public works, address the heritage value of rural public works (VAPROP_Rutas), geolocation of the built heritage (GEOPACK), heritage public works on the River Duero (PHDuero), major works of engineering (GOING) and geolocation of Eduardo Torroja’s public works (underway). All these applications build on the geo-positioning features of mobile handsets and are characterised by simple and intuitive interfaces for ready accessibility by the public at large. Users may participate in the experience by entering useful information, new content and suggestions. These apps deploy the latest technologies to enhance the understanding and appreciation of civil works by explaining their territorial, social and cultural significance.

MHealth and patient generated health data: stakeholder perspectives on opportunities and barriers for transforming healthcare.

Wearable devices, mobile health apps, and geolocation technologies place the ability to track, monitor and report data in the individuals' hands - or on their bodies. These innovations create an opportunity for "connected health," where individuals collect data outside of the healthcare encounter and report it to care providers. Collection of such patient-generated health data (PGHD) has the potential to impact the delivery of healthcare through remote monitoring, and by allowing patients and healthcare teams to provide targeted and efficient care that aligns with the health status of individual patients. To understand the value and barriers associated with clinical integration of PGHD we engaged a range of stakeholders, examining their perspectives and experiences of PGHD use. We conducted open-ended interviews with healthcare consumers (patients and care partners), healthcare providers, and healthcare administrators. Open recruitment and purposive sampling were utilized to identify participants that represented the breadth of PGHD use in research and clinical care. Interview guides focused on the value and barriers of PGHD use. Interviews were recorded, transcribed, and analyzed for emergent themes. Themes emerged around the value of PGHD to support care decisions and improve patient-provider communication and engagement, and the promise of applying PGHD to formal care pathways and measurement-based care. Significant barriers included data validity and actionability, and the burden of integrating PGHD into existing care processes. Interviews highlighted areas for future research to better understand how PGHD can advance care transformation. These findings provide rich context for understanding the experiences and needs of the individuals who interface with PGHD. Translating advances in technology and data tracking into successful clinical implementation requires understanding how stakeholders conceptualize and make use of PGHD, the potential value that PGHD can add to care, and the challenges that may limit PGHD's promise. Our results illustrate the value and challenges associated with health-system implementation of PGHD. Efforts to increase the scale and spread of PGHD will benefit from an approach that addresses the value and challenges PGHD brings to clinical care.

USING GEOLOCATION TECHNOLOGIES WHEN CREATING A VIRTUAL MUSEUM OF COMPUTATION ENGINEERING

This paper is devoted to the research and analysis of the applicability of geolocation technologies for the development of an application of a virtual museum of computer technology. It was necessary to select the optimal technology for use in the mobile application of the museum. During the research of the subject area, the requirements for the application were determined, on the basis of which the selection criteria for geolocation technology were formed. Next we made the review of existing geolocation technologies and identified the technology that most closely met the criteria. This article describes the subject area, it contains review of existing applications using geolocation technologies, selection criteria for the geolocation technology that are suitable for solving the problem, for analysis of the features of existing geolocation technologies, their comparison against generated criteria for selection of the most appropriate technology. In the technological part, the features of positioning technology based on BLE beacons are considered, and there are also the description of demo mobile application requesting exhibit data based on location of the user.

Harvesting Indoor Positioning Accuracy by Exploring Multiple Features From Received Signal Strength Vector

The development of an indoor location information system using ubiquitous resources available in the environment is a challenging problem in the field of Geo-Location technologies, these days. Therefore, instead of relying on a single resource, the fusion of location information from multiple resources into an indoor positioning system (IPS) becomes important. The IPS in which information from multiple sources such as Wi-Fi, geomagnetism, and motion sensors is fused to harvest the next level of accuracy is commonly known as hybrid IPS. The initial estimate of the position with high accuracy is very critical for the hybrid IPS. Wi-Fi fingerprinting is one of the potential candidates for providing the initial position in such systems, whereas due to the multipath, absorption, and fading characteristics of the indoor environment, the accuracy of the Wi-Fi fingerprinting techniques is limited. Many algorithms and techniques have been proposed to improve the accuracy of Wi-Fi-based IPSs. However, most of the solution requires high computing resources and specialized hardware. This article proposes an empirical approach in which the important features present in the received signal strength vector (RSSV) of the Wi-Fi device are selected to exploit the similarity measure and index order of the Access Points (APs). The experimental results show that these features make it possible to avoid long distances outliers and to improve the positioning accuracy of the Wi-Fi fingerprinting technique without the use of specialized hardware.

Are online consumers protected from geo-blocking practices within the European Union?

Geo-blocking as a technological protection measure directly affects e-commerce in the European Union, reinforcing discriminatory practices in the online world. The first attempt to fight discrimination in cross-border trade was Article 20 of the Services Directive, which describes the non-discrimination principle. However, this provision has failed in practice due to its large interpretative uncertainties and lack of enforcement. In this view, discriminatory practices have been a constant in the online market and they have intensified due to the use of new geolocation technologies. This article presents the possibility to use provisions of the Treaty on the Functioning of the European Union (TFEU) to tackle geo-blocking practices. The article also considers the new proposal on addressing geo-blocking and it gives some insights regarding the problems of applicability and scope that can open the possibility for consumers to use Article 18 TFEU as legal bases for cases related to geo-blocking practices.

Uses and applications of georeferencing and geolocation in old cartographic and photographic document management

The contemporary application of georeferencing and geolocation technologies has enabled the review and revitalisation of the method of presenting, disseminating, and making accessible cartographic and photographic documentation stored in archives, libraries, map libraries, museums, geographic institutes, and other key institutions. This article evaluates the interest and scope of document management of both technologies, analyses its contemporary application in cartographic and photographic management, and offers a systematised review of a significant number of practical cases from public and private institutions that have recently implemented their documentary heritage with success.

Desk-based deep sea exploration

e-ISSN: 1948-6596 https://escholarship.org/uc/fb doi:10.21425/F59235175 Book Review Desk-based deep sea exploration Biological Sampling in the Deep Sea, by Malcolm R. Clark, Mireille Consalvey, and Ashley A. Rowden (editors), 2016 Wiley-Blackwell, 466 pp., ISBN: 9780470656747 “Well if you go one-on-one with a limpet you can learn an enormous amount. You can do that. How do you do that with a great white shark or blue whale? There’s this barrier to what I would call natural history.” Bob Paine, interviewed in 2013 1 As a macroecologist, I don't get out much. Grow- ing fat on Other People’s Data, the temptation is simply to sit and process and analyse and publish on whatever system provides the best API (Application Programming Interface). However, I have always shared Paine’s view that it is im- portant to have a feel for the natural history of your subject too. Starting out, I worked -- as was more or less obligatory at the time, for a macroe- cologist -- on birds. I'm no twitcher, but I do get birds. I enjoy watching them, and have a sense of their lives and of their interactions with the envi- ronment. There is no barrier to natural history there, especially working with a nice colour field guide at hand to remind me of the feathered real- ity of my rows of data. Shifting my focus to the macroecology of marine ecosystems, I maintained a similar rou- tine: greedily hoovering up data, keeping a stock of glossy pictures and natural history monographs close by. This was all well and good when working on the shelf seas. I had never been out for more than a few hours of boat based sampling, but the general process -- whether sampling by trawl, box core, or scuba -- was at least familiar enough that the idea of going ‘one-on-one’ with the organisms did not feel outlandish. But then I started to ven- ture off the shelf, into the world’s biggest ecosys- tems in the deep sea (e.g. Webb et al. 2010). In this alien setting, even something as apparently straightforward as casting and hauling in a net starts to seem unfeasible as you realise that the cables involved must be passing 3, 4, 5 km in length… I approached Clark et al.’s book, then, probably not as a member of its main target audi- ence. I had no intention of putting any of the de- tailed protocols for different sampling gears into practice 2 , but read it rather as someone hoping to get a feel for the labour that has gone into the data I analyse, and thus of its potential and limi- tations for macroecological research. Even viewed from this somewhat oblique angle, the book stands up very well. The first chapters pre- sent a broad overview of the ‘deep sea’, and in so doing reveal its complexities and heterogeneities. Tyler et al. (Chapter 1) provide an excellent pri- mer on the habitats of the deep sea floor, as well as a very readable history of key points in its dis- covery, from the early ‘heroic’ age through the first quantitative studies and on to the finer scale, more systematic approaches now possible using new imaging and geolocation technologies. For instance, they show how recent, high resolution exploration of the abyssal plain -- previously thought to be flat and boring -- has revealed in- teresting biogenic and abiotic structuring down to sub-metre scales. In the next chapter, Schiaparelli et al. move from habitats to organisms, with an overview of key deep sea taxa as well as of broad patterns in their distribution. This covers several topics likely to be of interest to macroecologists, including the widespread occurrence of both miniaturisation and of gigantism in the deep sea, driven largely by energetics. They also describe the feature that has really drawn me to deep sea macroecology: 1 http://www.biodiverseperspectives.com/2013/09/10/diverse-introspectives-a-conversation-with-bob-paine/ 2 Or so I thought: by a strange twist of fate I write this on board the RV Pelican in the Gulf of Mexico, a mile and more of cable stretching below us. But that’s another story. Frontiers of Biogeography 2017, 9.2, e35175 © the authors, CC-BY license

Assessing the Exposome with External Measures: Commentary on the State of the Science and Research Recommendations.

The exposome comprises all environmental exposures that a person experiences from conception throughout the life course. Here we review the state of the science for assessing external exposures within the exposome. This article reviews (a) categories of exposures that can be assessed externally, (b) the current state of the science in external exposure assessment, (c) current tools available for external exposure assessment, and (d) priority research needs. We describe major scientific and technological advances that inform external assessment of the exposome, including geographic information systems; remote sensing; global positioning system and geolocation technologies; portable and personal sensing, including smartphone-based sensors and assessments; and self-reported questionnaire assessments, which increasingly rely on Internet-based platforms. We also discuss priority research needs related to methodological and technological improvement, data analysis and interpretation, data sharing, and other practical considerations, including improved assessment of exposure variability as well as exposure in multiple, critical life stages.

Nostradamus Lite – Selected Speculations as to the Future of Internet Jurisdiction

This paper examines and analyses current trends in the field of Internet jurisdiction, including the troubling development of overly broad claims of 'scope of jurisdiction', the increasing interest in so-called geo-location technologies and the tendency of litigants targeting Internet intermediaries. A handful of recent key judgments from around the world are also analysed, and an effort is made to identify and present key projects and other initiatives currently dealingwith the topic of Internet jurisdiction. Based on observations flowing from this analysis, a selection of speculations as to the future of Internet jurisdiction is presented.It will be shown that while the topic of Internet jurisdiction is currently gaining an unprecedented degree of attention and, while progress is being made, there are several serious hurdles in relation to which we have seen little or no progress over the past 20 years. In addition, there are new dangerous trends emerging, adding to the concerns for the future direction of Internet jurisdiction.

A MULTIDISCIPLINARY ANALYTICAL FRAMEWORK FOR STUDYING ACTIVE MOBILITY PATTERNS

Abstract. Intermediate cities are urged to change and adapt their mobility systems from a high energy-demanding motorized model to a sustainable low-motorized model. In order to accomplish such a model, city administrations need to better understand active mobility patterns and their links to socio-demographic and cultural aspects of the population. During the last decade, researchers have demonstrated the potential of geo-location technologies and mobile devices to gather massive amounts of data for mobility studies. However, the analysis and interpretation of this data has been carried out by specialized research groups with relatively narrow approaches from different disciplines. Consequently, broader questions remain less explored, mainly those relating to spatial behaviour of individuals and populations with their geographic environment and the motivations and perceptions shaping such behaviour. Understanding sustainable mobility and exploring new research paths require an interdisciplinary approach given the complex nature of mobility systems and their social, economic and environmental impacts. Here, we introduce the elements for a multidisciplinary analytical framework for studying active mobility patterns comprised of three components: a) Methodological, b) Behavioural, and c) Perceptual. We demonstrate the applicability of the framework by analysing mobility patterns of cyclists and pedestrians in an intermediate city integrating a range of techniques, including: GPS tracking, spatial analysis, auto-ethnography, and perceptual mapping. The results demonstrated the existence of non-evident spatial behaviours and how perceptual features affect mobility. This knowledge is useful for developing policies and practices for sustainable mobility planning.

A MULTIDISCIPLINARY ANALYTICAL FRAMEWORK FOR STUDYING ACTIVE MOBILITY PATTERNS

Intermediate cities are urged to change and adapt their mobility systems from a high energy-demanding motorized model to a sustainable low-motorized model. In order to accomplish such a model, city administrations need to better understand active mobility patterns and their links to socio-demographic and cultural aspects of the population. During the last decade, researchers have demonstrated the potential of geo-location technologies and mobile devices to gather massive amounts of data for mobility studies. However, the analysis and interpretation of this data has been carried out by specialized research groups with relatively narrow approaches from different disciplines. Consequently, broader questions remain less explored, mainly those relating to spatial behaviour of individuals and populations with their geographic environment and the motivations and perceptions shaping such behaviour. Understanding sustainable mobility and exploring new research paths require an interdisciplinary approach given the complex nature of mobility systems and their social, economic and environmental impacts. Here, we introduce the elements for a multidisciplinary analytical framework for studying active mobility patterns comprised of three components: a) Methodological, b) Behavioural, and c) Perceptual. We demonstrate the applicability of the framework by analysing mobility patterns of cyclists and pedestrians in an intermediate city integrating a range of techniques, including: GPS tracking, spatial analysis, auto-ethnography, and perceptual mapping. The results demonstrated the existence of non-evident spatial behaviours and how perceptual features affect mobility. This knowledge is useful for developing policies and practices for sustainable mobility planning.