In this article, we investigate users who sell complete design services (i.e., ostensibly creating a full, original game for a client) on the gig economy platform Fiverr. By studying the platform’s affordances and analyzing user profiles, we construct two central arguments: First, we contend that gig economy platforms facilitate, shape, and moderate labor in ways that vary from more commonly discussed models of game design. Second, we push back against Fiverr’s claims of a boundaryless workforce by analyzing local conditions that concentrate labor in particular jurisdictions. After briefly reviewing the history of gig labor, we use the walkthrough method to analyze Fiverr: reviewing registration processes, protocols between buyers and sellers, and platform governance structures. We then survey fifty seller listings to determine what services are available, how much they cost, and how they are clustered geographically. Next, we address the prevalence of Pakistani users among our sample of sellers by scrutinizing global wage inequities and regional initiatives that may push workers toward the gig economy. To close, we reflect on Fiverr’s place in the game design ecosystem, investigate how gig economy labor is framed in educational institutions, and touch upon our research limitations. While gig economy platforms are often critiqued for labor exploitation or mocked for providing poor-quality services, these are both oversimplifications of complex economic, institutional, and policy assemblages. Ideally, this article will serve as a first step in better understanding game development on gig economy platforms and their power to reshape geographies of game development.
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