ABSTRACT This study examines the factors influencing cryptocurrency adoption in Nigeria, specifically focusing on emotional perceived value, trust, and financial value. Utilizing Structural Equation Modeling (SEM) with partial least squares (PLS) analysis, survey data was collected from 417 participants across six geo-political zones in Nigeria. The SEM results indicate that emotional perceived value significantly affects the intention to use cryptocurrencies. Perceived trust also shows a strong positive relationship with adoption intention. Conversely, financial perceived value negatively impacts the intention to adopt cryptocurrencies. This research contributes to the existing literature by providing empirical evidence on the socio-psychological factors that drive cryptocurrency adoption in an emerging market. These insights are valuable for policymakers and practitioners promoting digital financial inclusion. The findings underscore the significance of building trust and enhancing emotional value in cryptocurrency offerings to encourage higher adoption rates.
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