The EU frequently prides itself with being the largest donor of official development assistance (ODA) in the world and consequently claims a lead role as a major global actor in international development. This paper examines how this role of the EU is exercised and perceived by the EU’s development partners in East Africa through a qualitative research approach centered around semi-structured interviews and participant observation. The paper thereby does not evaluate perceptions or judge their reality value, it rather emphasises the existence of different perceptions and how they vary depending on the eye of the beholder and the policy field under consideration. It further argues that conceiving of one coherent international role of the EU reveals limited insight; instead a more diversified view of the EU as both an appealing geopolitical model and a resented geoeconomic power is presented. Moreover, it suggests that conception and implementation of European development policy should be more consultative and perceptive in order to dispel perceptions of the EU as a neo-imperial power.
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