Video Genre Research Articles

Learning about Schools in the British Isles Through a Video Corpus: Reflections on an Online Project for Digital Literacy and Multimodal Corpus Construction

Through first-hand experiences undertaken with students using the OpenMWS platform (Taibi 2020), the paper reports on the progress made by second-year language degree students in English linguistics at the University of Messina as regards their use of online corpus construction, annotation and search tools when exploring video genres. The paper describes the ways in which participation in the Messina OVP (Online Video Project) on schools in the British Isles during and after the Covid crisis has proved beneficial for the students in question, both in terms of acquiring textual competences and as regards creating new interactive communities (Vasta and Baldry 2020; Baldry et al 2022).

But then something happened: A critical multimodal genre analysis of corporate image repair videos

This study explores an emergent genre of corporate image repair videos that were produced and disseminated on YouTube by three large corporations Facebook, Uber and Wells Fargo following major corporate scandals and mismanagement. Utilising a critical multimodal genre analysis, the generic and semiotic features of this new corporate multimodal ‘product’ are investigated focusing on meanings, values and beliefs that they interactively produce. The analysis shows how the corporations appropriate the generic structure of the canonical narrative, narrative positionality, narrative frames and audio-visual resources in fresh and creative ways to do repair work and diminish their responsibility for wrongdoings. The analysis raises critical awareness of the ‘dark side’ of generic creativity and innovation in the service of corporate interests and public manipulation. This study is intended as a case study showcasing to the community of ESP students, teachers and researchers a workable approach to explore multimodal practices of professional communication mediated online.

Visual tactility: ‘Oddly satisfying’ videos, sensory genres and ambiguities in children’s YouTube

This article contributes to research on children’s YouTube, online video genres and media consumption practices by focusing on genres that take shape at the intersection of digital media content and embodied sensation and in particular ‘oddly satisfying’ (OS) videos. This type of content has become popular on YouTube, where examples of satisfying and OS content include the manipulation or movement of a range of colourful or tactile materials such as slime, kinetic sand or icing a cake. To document the evolution and key characteristics of this genre, we analyse YouTube videos using content analysis methods. Our findings show the characteristics of this sensory genre can be understood through the concept of visual tactility, which highlights the synaesthetic feel of watching these videos. Further, we identify and examine how OS videos demonstrate ambiguities in children’s YouTube content, audiences and regulation by overlapping with other sensory genres and more adult content, such as ASMR. This analysis thus situates this sensory genre in relation to the developing study of children’s YouTube entertainment industries and media regulation.

The construction of translanguaging space through digital multimodal composing: A case study of students' creation of instructional videos

This paper investigates students' creation of a translanguaging space through engaging in digital multimodal composing (DMC). Engaging in DMC is an act of translanguaging whereby students mobilise a range of resources in their repertoires, including spoken and written language, image, sound effects, also bringing with them their identity and experiences. Focusing on how four bilingual undergraduate students at a Hong Kong university created an instructional video to explain abstract concepts related to multimodality to a lay audience, the study revealed that the process of creating instructional video requires students to mobilise a range of semiotic resources and orchestrate them in a way that the videos are creative, entertaining, and above all, demonstrative of their theoretical and practical knowledge of multimodality. The findings of the study suggest that students' beliefs and experiences of academic essays and presentations, together with their out-of-class exposure to popular YouTube video genres contribute to the creation of a translanguaging space which affords a safe and supportive environment for students to creatively and critically transcend socio-historically defined registers, genre norms and conventions, as well as the distinction between knowledge ‘inside’ and ‘outside’ of the classroom. This paper concludes with pedagogical implications of adopting DMC in classrooms.

The cultural shareability of Korean popular media in India: A reflexive thematic analysis of BTS music videos

In this article, the BTS phenomenon in India was examined by looking closely at the music of this South Korean band. A reflexive thematic analysis was performed on five BTS music videos followed by interviews with self-identified Indian BTS fans. Three salient themes were identified in the music videos and fans’ interview responses: the fusion of multiple music video genres, cultural hybridity and love as an evolutionary process. It is suggested that these identified themes are culturally shareable with Indian fans. The cultural shareability of the music of BTS has gradually created a mere-exposure effect amongst Indians, which is responsible for their growing affinity for Korean popular media.

Multimodal Generic Trends of Harvard Business Review Knowledge Communication in and beyond Social Media Context: Exploiting Affordances, Neglecting Opportunities

This article is part of an on-going research project dedicated to enhancing our understanding of domain-specific knowledge communication across various multiliterate communities, semiotic modes and media contexts. The focus of the present analytical endeavour is on the dissemination of knowledge of academics from the domain of business and management to professionals and other non-academic communicative partners in the context of the Harvard Business Review journal. The central empirical material is constituted by a cluster of videos selected from the Facebook context of the journal whose intention is to function as a bridge between academia and enterprises. For this bridging effort, a number of video genres which are not traditionally used for scientific knowledge communication in academic contexts (e.g., Quick Study, Explainers, Tips & Ideas, etc.) are employed. Furthermore, in accordance with the Facebook context, the videos are accompanied by users’ commentaries that evaluate the knowledge provided or/and contribute to communicating and co-constructing new knowledge. Finally, we include the articles, books and special issues to which the videos refer in the empirical study. This hybrid knowledge-communication setting is studied from a multimodal perspective in order to address the new ways in which semiotic modes and sub-modes enter into a meaning-making interplay at the level of each video and when users comment on the respective videos. The main analytical tools are the concepts of knowledge expansion and knowledge enhancement that characterize the interaction of modes in the knowledge-building process. Across the video genres that have been investigated, we see a tendency towards engaging users of the videos through diminishing the distance to the viewers. As a consequence, the videos have a high number of views, but at the same time there are few comments and hardly any comments engaging in mutual knowledge building. This paradox is discussed in more detail in the concluding section.

Consumer behaviour analysis in video streaming purchases in Indonesia by implementing 7P's marketing strategy using quality function deployment

Video is a technology for capturing, recording, processing, transmitting and rearranging moving images. Videos can be packed on VCDs, DVDs, and Blue-ray discs. In the millennial era, there are many websites and video streaming applications. With smartphones, video streaming applications can be enjoyed anytime and anywhere with a variety of video genres. In addition, video streaming also sell videos legally such as http://www.iflix.com, http://www.hooq.tv, http://www.netflix.com. Video streaming can increase competition to attract conventional video products. In this case, the company needs the right strategy to increase the purchase volume by understanding consumer needs. The objective of the study is to see and analyse consumer behaviour regarding video streaming purchases to improve video streaming recognition in Indonesia. The decision to purchase by consumers is affected by 7P (product, marketing strategies price, place, promotion, people, physical evidence, and process). A 7P marketing strategies is one of ways that can be used to analyse behaviour consumptive in the buying video streaming. In this study, to get the information about the consumption of video done through the questionnaire, data obtained from respondents will be processed using the quality function deployment (QFD) method.

Expanding ESL Students’ Vocabulary Through TikTok Videos

TikTok is a video-sharing social network that has abruptly gained popularity for the past few years due to its unique feature of short-form videos on various genres particularly comedy and performance. The videos produced from this platform have been used widely in multiple contexts including classroom teaching. Thus, this project delved into the role of TikTok in capturing students’ attention and introducing them to new vocabulary during English language class through some selected videos from the app. Most students could barely pay attention to their teachers during physical classes or online lessons. This could possibly hinder them from participating actively in classroom activities. Due to the nature of TikTok videos that are shorter in duration with humorous yet informative content, these videos might serve as engaging teaching materials. The results showed that the students displayed improved level of attention, interest and understanding of the subject matter that was being taught in class through TikTok videos. It is recommended that more studies should be done to analyze the multiple types and genres of TikTok videos and how these variables influence students’ learning.

Deaf and Hard-of-hearing Users Evaluating Designs for Highlighting Key Words in Educational Lecture Videos

There are style guidelines for authors who highlight important words in static text, e.g., bolded words in student textbooks, yet little research has investigated highlighting in dynamic texts, e.g., captions during educational videos for Deaf or Hard of Hearing (DHH) users. In our experimental study, DHH participants subjectively compared design parameters for caption highlighting, including: decoration (underlining vs. italicizing vs. boldfacing), granularity (sentence level vs. word level), and whether to highlight only the first occurrence of a repeating keyword. In partial contrast to recommendations in prior research, which had not been based on experimental studies with DHH users, we found that DHH participants preferred boldface, word-level highlighting in captions. Our empirical results provide guidance for the design of keyword highlighting during captioned videos for DHH users, especially in educational video genres.

Beyond Global Youth Culture: A Cross-National Comparison of YouTube Usage across the United States, Saudi Arabia, and Taiwan

ABSTRACT This paper examines the differences and similarities among three major YouTube markets (U.S.A., Saudi Arabia, and Taiwan) that are culturally very different to test the media globalization and global youth culture thesis and how national cultural values affect YouTube use. Hofstede’s cultural dimension framework was employed to explain the cultural differences in affecting the use of video genres and activities on YouTube. We found more differences than similarities among the U.S., Saudi Arabia, and Taiwan in program genre viewership and activities on YouTubes. Gender difference in program genre viewership was largest in Saudi Arabia with highest power distance and second highest in masculinity. Saudi Arabia also scored highest in engagement activities on YouTube. The results of this study enable media managers and global marketers to develop strategies to provide online video services and utilize YouTube for promotion and underscore the importance of developing recommendation algorithms and other popularity indexes such as the trending page.

THE ALGORITHM PLAYGROUND: A CONTENT ANALYSIS OF USER-PRODUCED CHILDREN’S VIDEOS ON YOUTUBE

With early-childhood mobile media device use on the rise, online video content plays an ever-increasing role in children’s lives. Of the wide variety of content available to children, user-produced videos on YouTube seem to be most popular. However, due to the platform’s size and the overwhelming number of child-targeted videos found on YouTube, scholars have been struggling with how to approach and study this topic. This study aims to address the gap in research by analyzing prevalent user-produced children’s videos on YouTube, with research questions focusing on video genres, their features, and content themes. Drawing on YouTube’s popularity-measurements and video recommendation algorithm, a corpus of 100 user-produced videos targeted to children was assembled. A content analysis of these videos led to the identification and conceptualization of 13 distinct genres of user-produced children’s videos: unboxing, surprise eggs, finger family, play-doh, nursery rhymes, kids songs, learning, pretend play (enactment), pretend play (toys), storytelling, arts & crafts, entertainer in character, and process repetition. Furthermore, the findings indicate that there are often unique interplays between genre type and the content, the production format, and the overall quality and educational rating. In addition to shedding light on the importance of studying child-targeted content on YouTube, this study’s main contribution is a typological map of the user-produced children’s video ecosystem that future studies from various fields can draw on.

LIZIQI AND CHINESE RURAL YOUTUBE VIDEOS: SCOPING A GENRE

With Chinese rural village videos and their followers proliferating exponentially on YouTube, these influencers have been empowered by digital technologies. Hence, it is important to scope the genre of Chinese rural YouTubers and analyze rural Chinese videos because the genre has aroused cultural, economic, and societal influence. At present, the most popular and globally prolific Chinese rural influencer on YouTube is Liziqi (李子柒). The Chinese government has sought various collaborations to leverage on the global scale of her internet celebrity. This article aims to map out the emergent genre of Chinese rural influencers on YouTube and consider how they empower themselves with internet technologies and use the internet to gain independence on YouTube. While independence is frequently assumed to be about progressive politics, in the context of China, it can also reveal an attachment to individualization. This study relied on YouTube’s algorithmic recommendation of videos to understand how the platform ‘categorizes’ and ‘promotes’ related content to viewers.We manually amassed a corpus of 3480 video links from 205 channels in February 2021.Guided by grounded theory (Glaser & Strauss 2017), we closely surveyed various elements of 5 videos from the top 5 subscribed channels. We present three preliminary findings in this abstract. First, the genre of Chinese rural YouTube videos is constituted by some necessary elements in the video content.Second, we found these YouTubers engaged with themes of rurality, nostalgia, orientalism, exoticism, and commodification in the videos.Third, we found that Chinese rural YouTubers use digital technologies to empower themselves.

“RAMBO” In Tonga: Video Films and Cultural Resistance in the Tongan Islands (South Pacific)

Video films and VCR’s have widespread popularity in the kingdom of Tonga (South Pacific). Based on field research in urban neighbourhoods, the author argues that local interpretations of videos can vary markedly from dominant meanings, but at times parallel them. Discussion of the distribution, ownership, video genres available, and viewing patterns - as well as shifting land rights, cash income needs, and international labor migration - provides the context of audience interpretations. The basis for congruence or difference in interpretation is sought in local view of Tongan history and of changing socioeconomic conditions. The Tongan case has significance for contemporary debates about cultural hegemony and resistance in neocolonial developing countries.

Face Mask Face-Offs

Abstract In the United States, the COVID-19 pandemic has proved to be especially destructive and divisive. One of the few things that has united Americans during the pandemic, however, is the experience of watching a new genre of viral videos—face mask face-offs—that showcase citizens going toe-to-toe in public places because someone refuses to wear a mask. These videos are not mere political theater; they are replete with sociologically meaningful data about the nature of Americans’ cultural divisions. By closely analyzing recorded conflicts over collective coronavirus risks and individual freedoms in public settings, the authors identify six justifications for not wearing a mask. These justifications point to emerging cultural discourses and practices organized around phones that not only point to new ways for us to observe social life but participate in the reconfiguration of social life—and social conflict—itself.

Coverage of Cultural Issues on the Video Portal Orengrad Open TV Online

The article discussed video news reporting of cultural events on the video portal "Orengrad Oren TV. online". The article analyzed relevant materials that were produced using modern media technologies and public response. The study of the videos revealed the succession between the OREN TV channel and the portal " Orengrad Oren TV. online", which it was transformed into in 2020. Considering various aspects of cultural issues, new media journalists employ the potential of a specific video genre that combines both the features of a television news product and print resources, which distinguishes modern convergent media. The author employed content analysis of news stories to determine what influenced the audience, representatives of the public, and the cultural figures, who adjusted their goals and objectives in accordance with large-scale projects, grant competitions, and creative festivals. The study found that journalists used themed programs to report on the successes and achievements in the area of regional Orenburg culture, whereas the stories that required immediate intervention were covered in brief news video reports.

Evolution of the Russian film festival movement: trends, forms, themes, and genres of children and adult amateur filmmaking in the XX – XXI centuries

The subject of this research of this article is the trends, forms, themes and genres of children and adult amateur filmmaking on the context of development of the national film festival movement. The author traces  the evolution of the Russian film festival movement, which is reflected in trends, organizational forms, themes and genres of children, mixed and adult amateur filmmaking in the XX – XXI centuries. Methodological framework of this research is comprised of the dynamics of formation of the experience of emotional-value perception of the visual image of reality (B. M. Nemensky), content analysis, comparative, genre-thematic, statistical, historical-culturological analysis of the themes and genres of works of amateur filmmaking of the Soviet and post-perestroika periods presented at film festivals. As a result of the conducted research, the author divides the traditional filmmaking into enthusiasts of cinemagorahic art and amateur videographers; outlines the organizational forms and development trends of the Russian film festival movement; highlights the thematic peculiarities of modern amateur filmmakers that consist in the successive, traditional, new and lost themes of children and adult amateur films. The traditional amateur film and modern amateur video genres of screen works are determined. The novelty of this research lies in nontraditional approach, as well as comprehensive analysis of the problem of modern development of the amateur film festival movement. The main conclusions are as follows: 1) the division of traditional amateur filmmaking into two groups: enthusiasts of traditional cinematographic art and amateur videographers – creation of the works of new and traditional themes is substantiated by sociocultural peculiarities of modern development of the amateur film festival movement; 2) It is noted that the lost thematic groups, such as the Soviet legacy, would be revived in the works of modern authors; 3) there is an important feature in the development of modern amateur videography in the context of film festival movement and establishment of the new genres.

A microanalysis of expert-student dialogue videos: Supporting preparation and learning for clinical competence assessment.

The aim of this qualitative study was to analyse students' perceptions and impact of using a novel video genre designed to support their learning and preparation for a clinical competence assessment. The videos demonstrate expert-student dialogue (ESD) of authentic, one-on-one discourse between the teacher and student, relating to the case presentation and self-evaluation of the assessment. Students who were about to perform a competence assessment were invited to participate in the study. Students were asked to watch a relevant ESD video they had not previously had access to, which showed the examiner-examinee dialogue relating to a peer's tooth preparation for the competence assessment. Immediately after watching the video, a video simulated recall approach was performed to analyse students' perceptions. Thematic analysis was performed to induce relevant themes. Five themes were identified: analysis and judgement, observational learning from expert dialogue, observational learning from student dialogue, self-efficacy and empathy. Positive responses from interviews suggested high cognitive engagement with this video genre with an affective component that was also valued as an informative learning resource. Students reported the video could stimulate them to think, make it easier to remember knowledge, avoid errors observed, and gain insights into assessment process and examiner's expectations. Empathy was also reported towards the examinee in the video. The ESD videos facilitated students' active and analytical thinking as well as improved their assessment preparedness. This video genre has shown how observing ESD can support students' learning and preparation for a clinical competence assessment.

Describing video scenarios using deep learning techniques

The combination of computer vision and natural language processing is still a very challenging issue. In contrast to previous models focusing on generating only a single sentence for a video, we think that describing a longer video is an important application. In this paper, we propose a video scenario description system that considers video genres to generate multiple sentences. First, the semantics and genres of videos are analyzed. Next, video descriptions are also analyzed. Then, relevant semantic features are selected and translated into the corresponding video descriptions through deep learning. In the experiments, we compare the generated video descriptions based on four evaluation metrics. The results reveal our method is comparable with the state-of-the-art methods.

RETRACTED ARTICLE: Detection of shilling attack in recommender system for YouTube video statistics using machine learning techniques

Literature survey shows that the recommendation systems have been largely adapted and evaluated in various domains. Due to low performances from various cyber attacks, the adoption of recommender system is in the initial stage of defense systems. One of the most common attacks for recommender system is shilling attack. There are some existing techniques for identifying the shilling attacks built in the user ratings patterns. The performance of ratings on target items differs between the attack user profiles and actual user profiles. To differentiate the certain profiles, the affected profiles are known as attack profiles. Besides the shilling attacks, real cyber attacks are taking place in the community which are being solved by Petri Net methods. These attacks can be falsely predicted (shilling attacks) by the users which can raise security threats. For identifying various shilling attacks without a priori knowledge, Recommendation System suffers from low accuracy. Basically, recommendation attack is split into nuke and push attack that encourage and discourage the recommended target item. The strength of shilling attack is usually measured by filler size and attack size. An experiment over unsupervised machine learning algorithms with filler size 3% over 3%, 5%, 8% and 10% attack sizes is presented for Netflix dataset. Furthermore, we conducted an experiment on data of 26 K videos on the Trending YouTube Video Statistics, to predict the user preferences for a particular genre of videos using Machine Learning Algorithms. Based on the results, it observed that the Boosted Decision tree performs the best with an accuracy of 99 percent.

A corpus-based approach to the analysis of the video abstract. A phase-based model

Academics constantly strive to gain greater visibility for their research, in particular through digital platforms that allow their research to be communicated to a wider public. Alongside old and well-established academic genres (e.g. the Research Article, the Abstract, and the Conference Presentation), new genres have emerged including the Blog, the TED Talk Lecture, and the Video Abstract. While the first two of these genres have received considerable attention in the discourse analysis community, research into the Video Abstract genre has only recently been undertaken despite the fact that scientific publishers (e.g. Taylor & Francis, Elsevier and SAGE) urge authors to present their articles in this way in order to enhance article visibility and improve the chances of an article being cited. The present study, grounded in ESP genre analysis and multimodal discourse analysis, investigates the strategies used in video abstracts by researchers to share their research using a small corpus of video abstracts taken from international journals of three different academic fields, namely Medicine, Biology, and Chemistry. In particular, the study attempts to understand the changes brought about by the shift from the written to the video channel of communication vis-a-vis the dissemination of research findings.