Shift In Genre Research Articles

The Shift of Philippine Architectural Media toward Digitalization (2018-2023)

This research examines how Philippine architectural communication experienced a renewal after the pandemic crisis. First, through a shift from the country’s flagship architectural magazine, BluPrint, toward a personally initiated digital platform, Kanto. Since BluPrint started to become digital in 2018, the publishers aimed at more aggressive targets for new articles. When Covid hit the Philippines in the beginning of 2020, it made BluPrint suffer and confused. The publisher company focused on the business side to diminish the encountered deficit. They started reaching out to a common lifestyle market but the journalists wished to continue addressing architects and the public interested in architecture. As the company wanted to broaden the target, the journalists felt that most of their content did not fit for that expansion. As result of the tension, in December 2020, most of BluPrint’s former staff decided to leave and “migrate” for Kanto. Kanto, a digital platform was created out of the former personal blog of one the migrant journalists to be an intellectual venue for art and architecture advocacy. Upon this departure, BluPrint’s publisher noticed that not only the magazine could not be published for a whole year in 2020 but also, it lost its journalists for a new competitor. Thus after a significant interruption, the publisher decided to renew BluPrint with a fully new staff. This marks the second shift, the complete digital transition of the originally printed, then blended BluPrint. These dynamic communication aspects of architecture, construction and built environment have not yet been sufficiently investigated, unlike their physical aspects. In order to elaborate findings, after a review of literature on worldwide shifts towards digital media, this paper matches observations on the institutional history and performance of BluPrint and Kanto with a second line of premises, qualitative statements. It reviews how former BluPrint, now migrant journalists are successful on the digital platform Kanto, in a fully different organizational and financial system. It also presents how BluPrint also experienced a renewal with its fully new staff. Behind both shifts, an underlying dilemma between financial success and content success became sharper in times of the increasing and now almost obligatory digitalization. Events and festivals are strongly needed by both online publications to create a tangible and interactive basis for gathering experiences of architecture lovers among themselves and with their “star architects”. In summary, the digitalization established a wider variety of journalistic forms which appear in more spontaneous, less focused presentations. While BluPrint strives after a wider viewership with an entertaining character, Kanto tries to deliver more depth in the profession embedded in a variety of artistic and cultural forms. As conclusion, in both shifts, content curation strategies prevailed over technological skills. The described genre shifts propelled deeper changes in both the content and nature of architectural discourse in the Philippines. The shifts also drew up a new relationship pattern between practicing architects, contractors and architectural media.

ДЕФОРМАЦІЯ ЖАНРУ МЕЛОДРАМИ В УКРАЇНСЬКИЙ ПОСТМОДЕРНІЙ ЛІТЕРАТУРІ: ІРЕН РОЗДОБУДЬКО ТА НАТАЛІЯ ГУРНИЦЬКА

In the conditions of postmodernism, the content and formative components of the melodrama genre (issues, portrayal, narration, plot structure, system of characters, type of protagonist) undergo certain transformations. Today, there is a lack of literary studies devoted to the specifics of the expression of postmodern melodramatism in the works of contemporary writers, namely representatives of “women’s literature” by N. Hurnytska and I. Rozdobudko. Accordingly, there is a need to understand the deformational genre shifts that took place in melodrama under the influence of postmodernist aesthetics. Thus, the relevance of the chosen topic is motivated by the need to analyze the signs of melodramatism in Ukrainian prose and the need to reveal the problem-thematic and genre-stylistic features of melodrama in the context of Ukrainian postmodern literature. The purpose of the work is to study the processes of deformation of the melodrama genre in Ukrainian postmodern literature (based on the works of Irene Rozdobudko and Natalia Hurnytska). Achieving the set goal involves solving a number of tasks, such as: determining the artistic specificity of the melodrama genre; understanding the melodramatic specificity of the works of Irene Rozdobudko (the novel “Once Upon a Time...”) and Natalia Hurnytska (the novel “The Melody of Coffee in the Tonality of Cardamom”) in the context of postmodern aesthetics; elucidation of the peculiarities of representation in both works of typically melodramatic genre features and specifically authorial ones. To achieve the goal, historical-literary, cultural-historical, comparative, hermeneutic, biographical research methods are involved. The development of melodrama at the current stage is determined by postmodern trends in the literary process, as well as the existence of “women’s writing” as an artistic and aesthetic phenomenon, within which the specified genre functions. A comparative analysis of two examples of melodrama in modern Ukrainian literature (the novel “The Melody of Coffee in the Tonality of Cardamom” by Natalia Hurnytska and the novel “Once Upon a Time...” by Irene Rozdobudko) made it possible to conclude that the indicated signs of melodramatism are clearly presented in both works. At the same time, the studied literary works are significantly different from each other, which makes it possible to consider them as certain modifications of the melodrama genre: Natalia Hurnytska’s work is immersed in the historical and cultural atmosphere of the 19th century, and the leading role in it is played by the motive of unequal love of a young girl for a much older, wealthy man; the plot of the novel unfolds around a “love triangle” and has a “happy end”, it is marked by emotional aggravation and the outburst of passions. In the novel by Irene Rozdobudko, autobiographical and confessional motifs are leading, which are written into the modern context related to the life and creative plans of the author and their implementation. At the same time, this work raises a significant range of problems related to selfrealization, achieving a set goal, success and failure, creative activity, the transience of human life, etc. Accordingly, the heroine of the novel by Irene Rozdobudko appears more diverse, while the interests of the heroine of the novel by N. Hurnytska are limited to marriage and children. Therefore, the evolutionary changes experienced by the genre of melodrama in the 21st century are characterized by the loss of established melodramatic features (excessive sharpness of the plot, bright contrast, schematic character images, the theme of the struggle between good and evil disappear); a new – postmodern – angle of understanding the traditional thematic and stylistic aspects of the melodramatic genre: immersion in private life, themes of love and marriage, sentimentality and heightened emotionality; strengthening of psychologism in understanding the images of the characters; actualization of philosophical and confessional motives. There is a shift in emphasis from dialogues to internal monologues, from plot vicissitudes to character images (there is an emphasis on character images, in particular, female rebels functioning within “formulaic” plots and situations). The melodramatic genre acquires pronounced features of postmodern aesthetics. The type of orphan heroine traditional for melodrama is transformed into the type of “absurd heroine-rebel woman” characteristic of the postmodern aesthetic paradigm, the final “happy end” gives way to the variability of the denouement traditional for postmodernism. The canonical genre structure of melodrama is destroyed as a result of the infiltration of elements of postmodern poetics – genre eclecticism (synthesis of melodrama with everyday and psychological drama), intertextual connections, intermediality (features of “musicality” and “cinematography” of the style), irony and playing with the reader.

Ekranisasi Novel My Nerd Girl karya Aidah Harisah ke Web Series

The aims of this study were: (1) to describe the shrinking of the character, plot, and setting elements in Aidah Harisah's novel My Nerd Girl's expansion into the My Nerd Girl web series directed by Agus Nugroho, (2) to describe the addition of character, plot, and background elements in ecranization of the novel My Nerd Girl to the Web series My Nerd Girl directed by Agus Nugroho, (3) describes the changes in variations in characters, plots, and settings in the Web series My Nerd Girl directed by Agus Nugroho based on the story text of the novel My Nerd Girl by Aidah Harisah. The object of this research is the novel My Nerd Girl by Aidah Harisah which was published in 2019 and the Web Series My Nerd Girl by director Agus Nugroho in 2022. The method used in this research is literary research with a descriptive method. The form of this research data is in the form of the entire contents of the text in the novel and dialogue as well as audiovisual elements in the Web Series which are related to aspects in the ecranization process. The technique of collecting data for this research is non-involved observation and note-taking techniques. Data analysis techniques are content analysis techniques and analytical comparisons. The results of this study found all aspects of ecranization including shrinking, adding, and changing variations. The implementation of these three aspects is manifested in the elements of characterization, plot and setting. The genre shift from romantic to mystery is the main motive in the process of ecranization in these two works.

Репрезентация армии и войны в видеоиграх: текущее состояние и перспективы жанрового сдвига

The subject of research in this article is the study of the genre areas of representation of the army as a socio-cultural institution in video games. To solve the research problems, methods such as classification were used to determine the main options for the representation of the army in video games, a structural-functional method to identify the media characteristics of games, forecasting to identify the prospects for a genre and ideological shift in military video games. As a result of the study, it was found that modern personalized war games are shifting from the era of the Second World War deeper into the past - for example, to the First World War or the Middle Ages, and their ideological content and content are also changing - from the linear fulfillment of a tactical task to a detailed narrative that reveals tragedy and heroism of military conflicts. According to the author, an important aspect of the success of military-patriotic education and the pragmatics of video games in the context of modern Russian culture is not just setting the task of creating games that glorify our military past, but also regulating the image of the Russian army today. A tool for this can be simulators of everyday activities, adventure games about the everyday life of border guards, signalmen, submariners on a campaign, managers of a military unit. Their potential is able to demonstrate the army as an institution for maintaining peace and ensuring security. The author assumes that such a genre experiment in military video games will make it possible to popularize Russian military video games on the market. In the conclusions of the study, 4 genres of army representation in video games are presented, in which the ideological paradigm is built around personal heroism or team genius, as well as personal exclusivity in extreme circumstances of military operations. The latter is formed by the very genre nature of video games, genre is message. The author revealed that the dominant genre is the action shooter, due to which the connection between the army and the categories of peace and security is lost and the categorical picture of the world created by the games of the military genre is distorted. The identified genre shift is destructive in nature, as it is aimed at destroying the socio-cultural institutions of the army.

Bad Realism

Bad Realism

On Second Thought

On Second Thought

Rocky v The Wrestler: sport as genre, shifting ideology, and the doubleness of the sports film

ABSTRACT Each sport acts as its own genre (like horror, or the western), has its own rules, its own narratives, and can be understood only in terms of a constellation of other sports (rugby union makes sense because we can compare it to football, just as the musical is partly defined by film noir). Just as genre shifts, so too do sports as a result of rule changes, altered demographics, innovations in strategy, and other socio-cultural developments. This helps foreground the way each sport transmits its own forms of ideology; in Rocky, for instance, the genre determinants of boxing help create a very different version of the American Dream to The Wrestler. Representations of star athletes, which interrogate the way sport acts as an extension of the normative, also highlight how ideology functions ‘from below’. They often appear to promote conservative myths, yet typically dramatise a coming to terms with this ideology, or a modification of it. Sports films have an essential doubleness; they constantly make visible both ‘the Real’ and its fantasy construction, making even a classic sporting triumph film like Rocky both celebratory – and deeply unsettling – at the same time.

“It’s a Pagan Communion, and We Are the Priests”: Plenitude in Michèle Roberts’s Short Fiction

Roberts’s short stories have not received extensive scholarly attention, yet they make up a substantial part of her oeuvre. Her output of short stories is configured in a particular and coherent way, one that overlaps with her novels, but is consistent in itself. This configuration is summed up by the term plenitude. Abundance is noted in: genre and mood—in genre shifts and in a mixture of the comic and the dark; characters and settings—the range of female figures presented in the short fiction, and of time and place settings; character morphology—the recurrence of motifs of emotional excess, of longing, desire, and passion, in the shaping of characters (gender shifting is also relevant here); and language—the recurrence of motifs of excess on the level of language, the list, metaphoricity and self-referentiality, and the interpenetration of a variety of discourses. In her short fiction, Roberts conflates the spiritual and sensual, meals and wild gardens, the dark and the light. The plenitude of her created world and its language are entries to redemptive or consolatory experiences.

Krila nad Balkanom

This research paper deals with the connections between Stanislav Krakov's novel Wings and his memoir prose titled The Life of a Man in the Balkans. The many relations between these two works are seen through the prism of their respective themes and motifs, as well as through various genre shifts which are constantly leading the author back and forth between fiction and factography. The novelistic and real-life levels are interconnected and intertwined in a way that revitalizes the boundaries between art and the war chronicle, thus making the author ponder the questions of the meaning and the truthfulness of war events at a higher level. The tone changes in the aforementioned works, which go from skepticism, irony and sarcasm in Wings, towards sentimentality and declarative patriotism in The Life of a Man in the Balkans, demonstrate the varied reception of the novel through time.

Субстрат текстов естественной письменной речи в аспекте жанровой релевантности

The research subject matter corresponds to the idea of speech genre parameterization - the definition and justification of genre-relevant features involved in marking the genre characteristics of the text. One of these parameters is a substratum, a material carrier of a written sign. The paper considers various types of correlation between the substrate and genre characteristics of the text, from a high degree of their relationship to their relatively neutral interdependence. Given the concept of M. Foucault, four types of correlation of the substratum and functional-content features of the genre are outlined. Conformity is where substratum and functional-content characteristics are harmonized. Rivalry is where the substratum and functional-content characteristics of the genre, having a certain closeness and systemically determined integrity, come into conflict, especially once placed in a different sphere, leading to a genre shift. Analogy is where form and function, substrate and content, due to their initial heterogeneity, can share only specific characteristics. Sympathy is where the substratum and the content exist independently in the world but, under certain conditions, are attracted to each other. Thus, it seems significant for natural written speech to have an external to the content, may prove to be genre-relevant to some degree. The idea about the organic connection of all sides of a speech work, characteristic of natural written speech, corresponds to the general methodological principle of form, function, and content correspondence.

Genre shift in disseminating knowledge: Student teachers’ experiences of communicating their master’s theses as popular science

Previous research shows that there is a challenge in balancing research-oriented activities, including the master’s thesis, in a way that promotes teachers’ professional development. This study aims to investigate student teachers’ experiences of communicating their master’s theses as popular science to schools and school communities. Data (logbooks, videos and text submissions) were collected from Finnish student teachers (n = 38) during a campus-based course from 2019 to 2020. The results show that most students had difficulty shifting from a science to a popular science approach and found this experience of genre shift during dissemination as challenging.

An example of genre shift in the medicinal product information genre system

Medical writers and translators need information of three kinds: conceptual, contextual and textual. When in possession of this information, they can progressively improve their efficiency. Textual genre has proved to be useful to linguistic mediators of professional texts, providing them with the communicative and textual competence required. I suggest that the scope of textual genre can usefully be widened to include the notion of genre systems. This notion can be particularly useful for obtaining contextual information and understanding complex communicative activities in professional groups and can help enhance the professional competence of medical writers and translators. This paper has a two-fold objective: to describe the dynamic continuum of medical communication that operates in the genre system constituted by product information genres in the pharmaceutical sector also considering the restraints, genre conventions and sequence imposed by metagenres; and to illustrate the intralinguistic genre shift translation process that takes place between the summary of product characteristics and the package leaflet.

Psycho-killer: Shifting spectator address from Psycho to Bates Motel

Leveraging Carol Clover’s influential Men, Women, and Chain Saws, this article attempts to situate the A&E television series Bates Motel as a progressive prequel to Psycho. Through a close reading of the series’ formal and narrative components, vital distinctions are clarified between Psycho and Bates Motel, arguing that the latter achieves a unique mode of spectatorial address. This unique address is accomplished via three devices: a shift in genre away from the horror/slasher film to re-situate the backstory of Norman Bates within the melodrama – a genre traditionally geared to a female spectator; by playing Norman as an active investigative protagonist rather than the prototypical psycho-killer devoid of psychological complexity; and by opening up the narrative to dual protagonists via the inclusion of Norma Bates. Taken together, Bates Motel emerges as an adaptation of the iconic Hitchcock film whose very success is dependent on intentionally altering its mode of spectatorial address.

The evolutionary pattern of language in scientific writings: A case study of Philosophical Transactions of Royal Society (1665\u20131869)

Scientific writings, as one essential part of human culture, have evolved over centuries into their current form. Knowing how scientific writings evolved is particularly helpful in understanding how trends in scientific culture developed. It also allows us to better understand how scientific culture was interwoven with human culture generally. The availability of massive digitized texts and the progress in computational technologies today provide us with a convenient and credible way to discern the evolutionary patterns in scientific writings by examining the diachronic linguistic changes. The linguistic changes in scientific writings reflect the genre shifts that took place with historical changes in science and scientific writings. This study investigates a general evolutionary linguistic pattern in scientific writings. It does so by merging two credible computational methods: relative entropy; word-embedding concreteness and imageability. It thus creates a novel quantitative methodology and applies this to the examination of diachronic changes in the Philosophical Transactions of Royal Society (PTRS, 1665–1869). The data from two computational approaches can be well mapped to support the argument that this journal followed the evolutionary trend of increasing professionalization and specialization. But it also shows that language use in this journal was greatly influenced by historical events and other socio-cultural factors. This study, as a “culturomic” approach, demonstrates that the linguistic evolutionary patterns in scientific discourse have been interrupted by external factors even though this scientific discourse would likely have cumulatively developed into a professional and specialized genre. The approaches proposed by this study can make a great contribution to full-text analysis in scientometrics.

Идиома «Дважды два четыре» в русской литературе ХХ века

<p>The idiom “twice two is four” along with its variations is seen in the article as a marker of the situation of an “underground man”. In literature of the twentieth century the “underground” in its ethical and philosophical aspects has expanded its meaning, becoming the context of a utopian and antiutopian thought, absorbing the tragic experience of Russian culture after Dostoevsky. Of course, the widespread locution “as sure as twice two is four” does not always point at this variety of meanings, but it can be reached only in combination with the psychological type of the “underground man”. Thus, the image of Stalin in the novel “the First Circle” by Alexander Solzhenitsyn is considered as a variation of the “underground” consciousness. The problems of philosophical, history related to the evolution of this type of consciousness and actualized in this novel, remain important for modern literature. Another version of this philosophical collision is given in Victor Pelevin’s anti-utopian novel “S.N.U.F.F.”. In both of these cases, the situation of the underground person becomes a picture of a psychological and historical catastrophe. The negative development of the analyzed arithmetic formula in Russian literature of the 20th century encourages to look for another pole of tradition outside the “main” cultural domains. One of the variants of a moral escape from the trap of the “underground consciousness” can be found in the poetry of Alexander Bashlachev. The mythopoetical plot of the song “Verka, Nadka, Lyubka” is an exceptional variant of the development of the “underground man” topic. A starting point of the plot is just the formula “twice two is four”. The genre shift from lyricism to allegorical epic gives the poet an opportunity to reconstruct the Easter ideal of Russian culture, even if in a tragic and provocative form, close to the tradition of Russian foolishness for Christ.</p>

‘Embedded into the core’: The discursive construction of ‘policy’ in higher education learning and teaching documents and its recontextualisation in practices

With increasing competition and metrics focusing on teaching quality (e.g. the teaching excellence framework or TEF), there is a spotlight on learning and teaching (L&T) in policies and practices within universities. Bodies at national and institutional levels focus on disseminating policy ideas on L&T which are oriented to government priorities. This article focuses on how policy itself is discursively constructed in selected L&T policy documents and explores the means of the recontextualisation of policy discourses. I discuss the following three findings: (1) the construction of policy as ‘embedded within processes and practices’, (2) shifts in genre and discursive strategies as policy ideas become short guidelines and (3) the role of ‘discursive mechanisms’ in forcing engagement with policy ideas. Through an analysis of discursive strategies and recontextualisation, I demonstrate the seeming insecurity around policy compliance and show how constructions of L&T are never value-free.

"A Parliament of Monsters": Genre, Disability, and the Revival of Epic Ability in Wordsworth's Prelude

Although scholars addressing William Wordsworth's shorter lyrics have traditionally praised his positive treatment of physical otherness, at least one commenter writing on The Prelude correctly characterizes Wordsworth's depiction of disabled individuals as "demonic" (Curran 184). This is a divide that as of yet has not been properly explicated, and one which I attribute to the shift in genre, from lyric to epic, which superimposes onto The Prelude pre-drawn battle-lines between the virile hero and the sluggishly-monstrous, aberrant creatures who stand in his way. Indeed, the poet's consistent stigmatization of disability coupled with an equally persistent insistence that physical ability is fundamental to his epic endeavor situates The Prelude more squarely within the epic tradition than previously noticed. As in the works of poetic forbears, disabled characters nearly derail Wordsworth from his epic project—the development of the poet's mind via the instruction of nature. But more importantly, it is Wordsworth's commentary on how one can most successfully participate in the natural world that definitively excludes physically-othered individuals from achieving even a romanticized iteration of heroic status. By the end of this essay, then, it will become clear that The Prelude, which many scholars consider to be extending Milton's epic turn inward in Paradise Lost, depends far more upon the physical realm, and ability, than previously believed.

A case study of the popularization discourse in first-year undergraduate students serves as the baseline assessment in writing research

In popularisation discourse, the concepts taken from academic discourse are reinvented within a new situation and translated into information that an audience can comprehend, constituted mostly of individuals who are not specialists. This is done to make the concepts understandable to an audience not constituted of professionals. There has not been much attention placed on the research issue of training in popularisation discourse since it is still in the process of increasing. There is an issue with the research being done right now in scientific communication because pretests and baseline assessments are not implemented in educational interventions nearly enough. As a result of this defect in the approach, there is an absence of supporting data comments regarding pupils' progress, and there is also a knowledge gap regarding the popularisation abilities that are thought to be vital. Both of these difficulties might have the same underlying source, which is the approach that's being employed. We bring the problem into the sphere of research on writing by undertaking a baseline evaluation of the pre-training popularisation skills of first-year undergraduate students. The research focuses, more particularly, on the process of writing. Before official schooling, pupils undergo aptitude testing to understand their current skill level. The assessment of scientific communication texts published at the undergraduate level uses a coding system commonly applied for the textual analysis of popularisation discourse. This is done to discover instances of distinct ways of popularisation that have been put into effect. The statistics imply that neither academic nor popular discourse has a clear knowledge of the genre. [Further citation is requested] The intellectual material has been distorted, the core structure of journalism has been gone, and the literary styles are either excessively academic or unduly popularised. Because of this, an educational programme that centres on popularisation ought to place a strong emphasis on the genre requirements of popularisation discourse, awareness of academic writing conventions, the genre shift that takes place when transitioning from academic writing to popular writing, the role of the student as a writer, and stylistic characteristics.

Parabolic Structure of Essay/Short Parable Story “Za Hotar” by Olha Kobylianska

The paper deals with the story “Za hotar” (“Beyond the Boundary”) by Olha Kobylianska from the point of view of modernist sacral aesthetics, since, as it has been observed, its architectonic structure comprises the parable of the Good Samaritan. It is proven that the relationship between the parable and the story is displayed at different levels of the literary text.
 The plot of the story “Za hotar” has many obvious parallels with the Christ’s parable, down to the coincidences in the image of a merciless priest. The modernist sacral perspective of the literary work by Olha Kobylianska makes it possible not only to observe the presence of hidden signs of the New Testament parable, but also to interpret the possibility of a genre shift. This procedure allows denoting this literary work not as an essay, but as a short story, since the parable of the Good Samaritan has a characteristic feature of a short story (its main idea is represented in showing mercy by one of the Samaritans, who in biblical times were considered as people lacking any sympathy towards strangers).
 The work by Olha Kobylianska provides an extremely powerful and philosophically deep insight. The plot includes the death of a daughter. On the one hand, it is perceived as quite substantiated (the child ran outdoors undressed in winter), but in terms of the mystical perspective it becomes a symbol of Christian mercy, or even a Christian self-sacrifice.
 Thus, the literary work “Za hotar” by Olha Kobylianska is based on the architectonical ground of the parable about the Good Samaritan. From the realistic perspective it may be interpreted as an essay revealing the mental traditions, everyday life, ideological foundations of the Bukovynian village contemporary for the writer. Although it becomes a parable in the modernist sacral perspective, which hides the fundamental gospel basis behind a realistic plot.

Genre shifts in Israeli campaign advertisements: Strategies and rhetorical functions

Abstract The present article addresses genre shifts in Israeli political campaign in 2013, specifically written advertisements published in newspapers, on the Internet, on stickers, in leaflets, and on billboards. I examine shifts to diverse genres (protest slogans, writing on social networks, personal conversation, a math exercise etc.), and analyze various discursive and para-linguistic strategies by means of which these shifts are implemented: use of registers and sociolects identified with particular genres; syntactical, semantic and lexical repetitions; graphic, typographical, and visual elements, etc. I show that due to the expectations of the addressees regarding the reconstructed genres and the addressing parties, genre shifts may serve to fulfill two main pragmatic-rhetorical functions: (1) Promoting messages regarding the desired conduct of the voters during the elections; (2) Self-positioning of the parties, either to strengthen their existing image among the public or to create a new, surprising one. I thus emphasize the key role played by genre shifts in the intertextual phenomenon of integrating semiotic meanings into a linguistic text; specifically in this case, integrating cultural-societal meanings into campaign advertisements.