The article deals with genrogenic situations (GgS), i.e. situations marked by speech genres, indicative of the representation of a particular speech genre in a given national culture. The G gS as a cognitive image corresponding to a speech genre in the human mind includes, on the one hand, a set of components of a communication situation, necessary and sufficient for the generation of this genre, and, on the other hand, the memory of the GgS, real or reconstructed (by writers, psychologists), in which this genre was generated and developed. These factors determine the theory and practice of speech genres methodology based on GgS: it, unlike the theory of speech genres in general, has a more distinct applied focus: namely, it is focused on GgS and the compilation of an anthology/encyclopedia of GgS. This technique includes two aspects: firstly, a model according to which GgS are isolated from the speech continuum and systematized (GgS as a model of article structure); secondly, a model according to which speech genres are studied using the material of the GgS and taking into account their characteristics (model of filling the «body» of articles with the material). Much attention is paid to reflection (by communication specialists, word artists, journalists, bloggers) on G gS and genres themselves. The article also considers more general aspects of the GgS, their place in speech genres theory and linguistic pragmatics in general: GgS and the integral description of speech genres, GgS and genre role scenes, G gS and speech genre primary-secondary nature, GgS and the relationship between invariant and prototype approaches to the study of text and genre, GgS and speech genre variantology. As an illustration of the discussed approach the author offers GgS for speech genre boltovnya ‘≈chatter’.
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