The article presents the results of the analysis of utterances in the genre of “cooking recipe”. The purpose of the study is to find out how the "cooking recipe" speech genre is used in TV shows. The model of T.V. Shmeleva modified to study the speech genres of television discourse is used as a methodological basis. The programs were previously divided into four groups: educational, cooking interviews, travel, talk shows. In the TV shows the cooking recipes are used both for traditional purposes and with some additional ones. The image of the author and the image of the addressee are interrelated and are represented by pairs of the most experienced person and the least experienced person in a cooking. The classical recipe structure is reproduced completely not in all cases. A cooking recipe in TV shows allows the use of different verb forms in one utterance, reliance on consituation, interweaving additional semantic elements into the description of the cooking method. The training programs are characterized by repetitions of the elements, allowing the viewer to have time to memorize or write down everything necessary.