AbstractBackgroundAddressing the disparity Late Onset Alzheimer’s disease (LOAD) prevalence among African Americans (AA) requires deliberate inclusion of this population in Alzheimer’s disease (AD) studies. Recruiting AA for research studies remains a significant challenge for AD genetic studies. Recruiting and retaining AA males (AAMs) is an even greater challenge, even when study personnel is AA, many traditional recruitment barriers are removed, and community outreach in AA communities is available and culturally appropriate. In this project, we highlight engagement of African American males in outreach and recruitment in three AD studies, and point to the need for expanded and targeted engagement opportunities for this population. While AA males indicate a willingness to participate equal to women, their actual participation is significantly less and may diminish potential generalization of studies in African Americans.MethodWe used culturally relevant approaches to educate and build trust within AA communities and made significant contributions to AA participation in AD genomic studies. For this study, we tracked AAM participation in community engagement activities and enrollment in AD genomic research studies over time.ResultsOver the past 5 years, 22% of the participants surveyed at an annual AA AD conference were AAM. Participation of AAM’s in large genomic studies such as the Research in African American Alzheimer’s Disease Initiative (24%), African American Alzheimer’s Disease study (24%), the largest Genome Wide Association Study, with 5896 total participants (30%), consistently fell below their non‐Hispanic White counterparts. The average participation of NHW males was 41% over the same period.ConclusionWe have used culturally relevant strategies to engage AAMs in education and in genomic research studies. Their participation falls far below their representation in the general population and below their NHW counterparts. Implementing evidence‐based strategies that specifically address trust and gender‐specific needs of AAMs will be important in increasing their participation in genomic studies in AD, and thus generalizability of study results.