A generalized continuum framework for the theory of solute transport in fluids is proposed and systematically developed. This framework rests on the introduction of a generic force balance for the solute, a balance distinct from the macroscopic momentum balance associated with the mixture. Special forms of such a force balance have been proposed and used going back at least as far as Nernst's 1888 theory of diffusion. Under certain circumstances, this force balance yields a Fickian constitutive relation for the diffusive solute flux, and, in conjunction with the solute mass balance, provides a generalized Smoluchowski equation for the mass fraction. Our format furnishes a systematic procedure for generalizing convection-diffusion models of solute transport, allowing for constitutive nonlinearities, external forces acting on the diffusing constituents, and coupling between convection and diffusion.