The article raises the issues of risk-profiling of the individual investor and the development of relevant analytical tools for assessing questionnaires to identify the risk profile. On the basis of generalization of the results of a number of foreign studies devoted to the analysis of social factors in investment behavior, the criteria for assessing the risk profiling questionnaires are identified, the set of factors affecting the individual risk profile is justified and methodological recommendations for assessing the effectiveness of questionnaires used by institutional financial structures (banks, brokers, etc.) to identify the risk profile of the individual are offered.