The poet George Seferis wrote: ‘As pines keep the shape of the wind … so words guard the shape of man.’ 1 I want to dedicate this lecture to the memory of Helen Lester. Helen was wonderful in shaping her words. She will live on in our hearts for what she achieved, just as William Pickles has left a lasting legacy. From his country practice in Wensleydale and his interest in epidemiology he brought the values of primary care to an academic world where secondary care dominated. Half a century later, the secondary ethos still tends to rule in the university arena. I am the only GP on a Council of 34 medical school deans. I will argue that a readjusted balance, away from the dominant secondary care context of medical education, is needed to produce doctors fit for future health care. The honour of presenting this lecture led me to reflect on a mantra I have frequently used: ‘Do not confine children to your own learning for they were born in another time.’ (Hebrew proverb). A fundamental fact, often overlooked by educators, is that the world as viewed through the eyes of the young is inevitably different from ours. There is a strong and natural tendency to look back to the old, perhaps unsustainable, values of our own education. We struggle to look forward. Yet the different values of the new generations may equip them better for the challenges they will inevitably face. There is potential for GPs to engage much more overtly with undergraduate education, bringing our community-based generalist expertise to the fore and strengthening our presence and leadership. I have chosen to centre my reasoning on the definition of generalist practice framed by Joanne Reeve and colleagues: ‘Generalist practice is decision making which is person-focused, not disease-focused, …