The effect of positional substitution of amino group on the ground and excited state dipole moments of quinoline ring has been investigated using solvatochromic shift methods. The excited state dipole moments of 5aminoquinoline (5AQ) and 3aminoquinoline (3AQ) have been estimated from the spectral data in different non-polar, polar aprotic and polar protic solvents using Bakhshiev and Kawski–Chamma–Viallet equations. It has been observed that both grounds as well as excited state dipole moments for 5AQ are higher than those for 3AQ by approximately a factor of two. Higher values of the excited state dipole moments for both 3AQ and 5AQ as compared to corresponding ground state values have been attributed to intramolecular charge transfer processes. The role of specific solute–solvent interaction on excited state dipole moment in addition to the general solvent effects has been discussed.