An evolution equation is a partial diferential equation that describes the time evolution of a physical system starting from given initial data. Evolution equations arise from many areas of applied and engineering sciences. To this end, this article investigates the analytical studies of a generalized geophysical Korteweg-de Vries equation in ocean physics. The examination of this model is conducted via the Lie group theory of diferential equations. In the first place, point symmetries, which are constituent elements of a four-dimensional Lie algebra, are systematically computed. Thereafter, one-parameter transformation groups for the algebra are calculated. Besides, going forward, a one-dimensional optimal system of subalgebras is derived in a procedural manner. Sequel to this, the subalgebras and combination of the achieved symmetries are invoked in the reduction proces which enables the derivation of nonlinear ordinary diferential equations associated with the generalized geophysical Korteweg-de Vries equation under study. Most of the achieved nonlinear ordinary diferential equations are further solved either via direct integration or using a power series approach. Furthermore, travelling wave solutions are initially obtained. This is attained via direct integration and the use of Jacobi elliptic function approach. These techniques enable the attainment of various exact soliton solutions, including non-topological soliton solutions as well as general periodic function solutions of note, such as cosine amplitude, sine amplitude, and delta amplitude solutions of the model. Furthermore, numerical simulations of the solutions are invoked to gain a gross knowledge of the physical phenomena represented by the under-study generalized geophysical Korteweg-de Vries equation in ocean physics. In the end, the investigation further gives attention to the calculation of conserved vectors for the model using Ibragimov's theorem for conservation laws, as well as Noether's theorem.