Gender-typed Toy Research Articles

Toy stories: Children's use of gender stereotypes in making social judgments

Young children tend to categorize people and objects to understand their environments, but under certain circumstances, they can also appreciate individual differences. Three studies investigated how young children use categorical and individuating information to make social judgments. In Study 1, 3- to 5-year-old children (N = 33; 18 boys, 15 girls) predicted hypothetical peers' preferences for toys along a spectrum from highly stereotyped for girls to neutral to highly stereotyped for boys. Hypothetical peers were described by gender and as enjoying activities that were stereotypical, counter-stereotypical, or unrelated to gender. Children's choices were consistent with use of the provided individuating information rather than gender alone. In Studies 2 and 3, we retested these ideas with preschool samples from the United States (N = 44) and China (N = 21) respectively and also asked children about their toy, playmate, and activity preferences. For both samples, responses followed the same pattern as Study 1 for social judgments and were characterized by preferences for same-gender peers and neutral or gender-typed toys and activities, particularly in girls. While young children express preferences consistent with gender identity, they process and use individuating information in making social judgments, a capacity that could be targeted by interventions designed to reduce the development of gender-based bias.

Culture influences the development of children's gender-related peer preferences: Evidence from China and Thailand.

Current understanding of how culture relates to the development of children's gender-related peer preferences is limited. To investigate the role of societal acceptance of gender nonconformity, this study compared children from China and Thailand. Unlike China and other cultures where the conceptualization of gender as binary is broadly accepted, individuals who identify as a nonbinary "third" sex/gender have been highly visible and tolerated in Thai society for at least several decades. Chinese and Thai 4- to 9-year-olds (N=458) viewed vignettes of four hypothetical peers who varied on gender (i.e., boy vs. girl) and gender-typed toy play behavior (i.e., masculine vs. feminine), and were asked to give a friendship preference rating for each peer. Chinese, compared with Thai, children evidenced gender-related peer preferences that emerged earlier, remained more stable across age groups, and were relatively more biased against gender-nonconforming behavior. The only cultural similarity was in children's preference for peers who were of the same gender and/or displayed same-gender-typed behavior. Thus, while preference for peers who are of the same gender and/or display same-gender-typed behavior is common among children across cultures, the developmental onset and course of these preferences vary by culture. Moreover, societal acceptance of gender nonconformity might be key to limiting children's bias against gender-nonconforming peers.

When Parents Go Shopping: Perspectives on Gender-Typed Toys among Polish Mothers and Fathers from Big Cities.

Children learn to understand gender categories and roles typical for women and men from the earliest stages of their life. Toys, by which they are surrounded in everyday routine, may have a significant role in their knowledge of cultural norms and societal expectations, but also might have a great impact on children’s health in the context of psychosocial development. Parental attitudes can also be an important moderator of the choice of gender-stereotyped toys. The aim of the study was to investigate parents’ perspectives on toys’ appropriateness for children according to gender, and to analyze parents’ knowledge about the labeling of toys in shops. In total, 526 parents from big cities participated in the study; to assess parental knowledge and perspectives on toys’ categorization, The World of Toys questionnaire was used. The results indicated that most parents from big cities observe that toys are arranged according to the child’s age and sex and the toys’ functionality. Moreover, in parents’ opinion, the compliance with the role of a woman or man affects categorization the most. Furthermore, both parents tended to attribute toys to both sexes more often than they believe the stores do. To conclude, despite the still visible division of toys in shops, Polish parents from big cities are more liberal and egalitarian than shops are when it comes to the perception of toys’ appropriateness, allowing children to play with most toys regardless of their sex.

Predictors of Gender-Typed Toy Purchases by Prospective Parents and Mothers: The Roles of Childhood Experiences and Gender Attitudes

Gender differences in children’s toy interests are among the largest in the psychological literature. Parents are often the primary purchasers of children’s toys. In these studies, we investigated the factors that predict whether parents and prospective parents will purchase gender-typed toys for their children or future children. Prospective parents (Study 1, n = 238, 151 women, 87 men) and mothers (Study 2, n = 96) reported their retrospective childhood interests, likelihood of purchasing gender-typed toys, stereotypes about toys, and environmental versus essentialist attributions for perceived gender differences in children’s toys. Across both studies, participants reported playing with gender-typed toys more than cross-gender toys as children. They also planned to purchase gender-typed toys for their prospective children (Study 1) or their own children (Study 2). Participants endorsed more stereotypes for feminine toys than for masculine toys and indicated that they believe that gender differences in children’s interests are mostly environmentally influenced, with some biological influence. In addition, gender-typed toy interests as a child predicted the likelihood of purchasing gender-typed toys for their own children. Among women, having nontraditional interests as a child predicted the likelihood they would purchase nontraditional toys for their own children. This relationship was mediated by the endorsement of gender stereotypes among prospective parents (Study 1), but not among mothers (Study 2).

Peer Toy Play as a Gateway to Children\u2019s Gender Flexibility: The Effect of (Counter)Stereotypic Portrayals of Peers in Children\u2019s Magazines

Extensive evidence has documented the gender stereotypic content of children’s media, and media is recognized as an important socializing agent for young children. Yet, the precise impact of children’s media on the endorsement of gender-typed attitudes and behaviors has received less scholarly attention. We investigated the impact of stereotypic and counter-stereotypic peers pictured in children’s magazines on children’s gender flexibility around toy play and preferences, playmate choice, and social exclusion behavior (n = 82, age 4–7 years-old). British children were randomly assigned to view a picture of a peer-age boy and girl in a magazine playing with either a gender stereotypic or counter-stereotypic toy. In the stereotypic condition, the pictured girl was shown with a toy pony and the pictured boy was shown with a toy car; these toys were reversed in the counter-stereotypic condition. Results revealed significantly greater gender flexibility around toy play and playmate choices among children in the counter-stereotypic condition compared to the stereotypic condition, and boys in the stereotypic condition were more accepting of gender-based exclusion than were girls. However, there was no difference in children’s own toy preferences between the stereotypic and counter-stereotypic condition, with children preferring more gender-typed toys overall. Implications of the findings for media, education, and parenting practices are discussed, and the potential for counter-stereotypic media portrayals of toy play to shape the gender socialization of young children is explored.

Parents' Influence on Infants' Gender-Typed Toy Preferences.

Gender socialization influences children at early ages, shaping their developing identities. The toys provided by parents deliver some of the earliest gender-based messages by encouraging children to engage in activities associated with, for example, dolls and trucks. In the current study, we measured the influence of parental socialization by assessing 5- and 12 ½-month-old infants' exposure to dolls and trucks and by experimentally manipulating parents' encouragement to play with these toys. We found that infants displayed gender-typical toy preferences at 12 ½, but not 5 months, a pattern characteristic of previous studies. However, brief encouragement by a parent to play with toys from each category was ineffective in altering infants' preferences. Rather, the types of toys present in the home predicted preferences, suggesting that at-home exposure to toys may be influential in the development of toy preferences. These findings reveal that socialization processes may indeed play a role in the formation of early gender-typical toy preferences and highlight the importance of equal toy exposure during infancy to ensure optimal development.

Children’s Gender-Typed Behavior from Early to Middle Childhood in Adoptive Families with Lesbian, Gay, and Heterosexual Parents

Gender-typed behaviors—both gender-conforming and nonconforming—were investigated longitudinally among children in 106 adoptive U.S. families with lesbian, gay, and heterosexual parents at two times (Wave 1, preschool-age; Wave 2, school-age) over 5 years. At Wave 1 (W1), parents reported on children’s gender-typed behavior using the Pre-School Activities Inventory (PSAI; Golombok and Rust 1993), and children’s gender-typed toy play was evaluated using observational methods. At Wave 2 (W2), children reported on their own gender-typed behavior using the Children’s Occupations, Activities, and Traits Personal Measure (COAT-PM; Liben and Bigler 2002). Observations of children’s gender-conforming toy play and parents’ reports of children’s gender nonconformity (PSAI) in early childhood (W1) were associated with children’s self-reports of gender nonconformity (COAT-PM) in middle childhood (W2); toy play was most strongly predictive of gender nonconformity 5 years later. Children’s gender-typed behavior also varied by age and gender at both time points, but no significant differences were found as a function of parental sexual orientation across time. Informative to ongoing debates about same-sex parenting, our findings indicate that among children reared by lesbian, gay, and heterosexual parents, gender-typing appears to be similar, and predominantly gender-conforming, across early to middle childhood.

Children's Gender-Typed Toy Interests: Does Propulsion Matter?

Children's toy play is at the foundation of child development. However, gender differentiation in early play experiences may result in gender differences in cognitive abilities, social interactions, and vocational choices. We investigated gender-typing of toys and toys' propulsive properties (e.g., wheels, forward motion) as possible factors impacting children's toy interests, perceptions of other children's interests, and children's actual toy choices during free play. In Studies 1 and 2, 82 preschool children (42 boys, 40 girls; mean age=4.90years) were asked to report their interest and perceptions of other children's interests in toys. In Study 1, masculine, feminine, and neutral toys with and without propulsive properties were presented. Children reported greater interest in gender-typed toys and neutral toys compared to cross-gender-typed toys. In Study 2, unfamiliar, neutral toys with and without propulsive properties were presented. Propulsive properties did not affect children's interest across both studies. Study 3 was an observational study that assessed toy preferences among 42 preschool children (21 males, 21 females, mean age=4.49years) during a play session with masculine, feminine, and neutral toys with and without propulsive properties. Gender-typed toy preferences were less apparent than expected, with children showing high interest in neutral toys, and girls playing with a wide variety of masculine, feminine, and neutral toys. Gender differences in interest for toys with propulsion properties were not evident. Overall, gender differences in children's interest in toys as a function of propulsion properties were not found in the three experiments within this study.

Gender-Typed Play and Social Abilities in Boys and Girls: Are They Related?

In the present study, we tested whether children’s play with feminine toys is related to social abilities in which girls typically excel. We measured gender-typed toy play, empathy, and comforting skill in 80 Grade 1 children (about 6 years-old) in Hong Kong, China. Toy play was assessed with a standard observational paradigm; empathy, with the Empathy Quotient-Child Questionnaire; and comforting skill, with an infant-cry paradigm requiring the generation of comforting strategies. As predicted, boys and girls differed in their preferences for play with masculine and feminine toys, but not for gender-neutral toys. Importantly, toy play was related to comforting skill. Girls scored higher on the comforting task, and girls who played more with feminine toys and boys who played more with gender-neutral toys generated more comforting strategies. Regression and mediational analyses also suggested a stronger role of gender-typed play on comforting than the other way round. Contrary to hypothesis, there was no gender difference in empathy, and no relationship between empathy and toy play. These results extend previous understandings of the link between play and development and suggest that early gender-typed experiences may have long-term consequences for the development of some social skills.

Preferences for Pink and Blue: The Development of Color Preferences as a Distinct Gender-Typed Behavior in Toddlers.

Many gender differences are thought to result from interactions between inborn factors and sociocognitive processes that occur after birth. There is controversy, however, over the causes of gender-typed preferences for the colors pink and blue, with some viewing these preferences as arising solely from sociocognitive processes of gender development. We evaluated preferences for gender-typed colors, and compared them to gender-typed toy and activity preferences in 126 toddlers on two occasions separated by 6-8 months (at Time 1, M = 29 months; range 20-40). Color preferences were assessed using color cards and neutral toys in gender-typed colors. Gender-typed toy and activity preferences were assessed using a parent-report questionnaire, the Preschool Activities Inventory. Color preferences were also assessed for the toddlers' parents using color cards. A gender difference in color preferences was present between 2 and 3 years of age and strengthened near the third birthday, at which time it was large (d > 1). In contrast to their parents, toddlers' gender-typed color preferences were stronger and unstable. Gender-typed color preferences also appeared to establish later and were less stable than gender-typed toy and activity preferences. Gender-typed color preferences were largely uncorrelated with gender-typed toy and activity preferences. These results suggest that the factors influencing gender-typed color preferences and gender-typed toy and activity preferences differ in some respects. Our findings suggest that sociocognitive influences and play with gender-typed toys that happen to be made in gender-typed colors contribute to toddlers' gender-typed color preferences.

In This Issue

In This Issue

Pink gives girls permission: Exploring the roles of explicit gender labels and gender-typed colors on preschool children's toy preferences

Children engage in gender-typed toy play to a greater extent than in non-gender-typed toy play leading to different developmental trajectories for boys and girls. The present studies examine the characteristics of toys and how they differentially affect boys' and girls' interests, stereotypes, and judgments of the toys. In Study 1, children (N=73, Mage=4.01) were presented with masculine and feminine toys that were decorated with masculine and feminine colors. Results indicated that boys were more interested in masculine toys than in feminine toys. Girls were significantly less interested in masculine toys with masculine colors than in all other combinations. Children's perceptions of others' interests also followed a similar pattern. In Study 2, children (N=42, Mage=3.84) were presented with novel items labeled as “for boys” and “for girls” and decorated in masculine and feminine colors. Among girls, both explicit labels and color of novel toys impacted interests. Children's predictions of others' interests also reflected this pattern.

The influence of gender-typed toys and children's gender on children's play behaviors and emotion expression

The influence of gender-typed toys and children's gender on children's play behaviors and emotion expression

Toys, Sociocognitive Traits, and Occupations: Italian Children's Endorsement of Gender Stereotypes

In a sample of 136 Italian children ages 8 to 12 years (M = 9.6, SD = 1.2; 68 boys, 68 girls), gender stereotypes related to gender-typed toys, traits, and occupational choices were examined, using the forced-choice technique between a male and a female silhouette. Stereotypy was established considering boys' and girls' choices for the 70%-100% range. Differences in gender stereotyping for age and sex of participants were verified. Analysis indicated children attributed toys prevalently connected with aesthetic aspect and domestic activities to the female silhouette, while technology, warfare, locomotion, and construction toys were attributed to the male. Children attributed physical and verbal aggressiveness and dominance to the male silhouette; the female profile was exclusively characterized by sweetness. The occupational stereotypical male model was structured in both practical-manual activities and of highly cultural and specialist relevance, while for the female model the number of activities, mainly of a domestic type, were reduced. Significant main effect of sex of children was found, but no significant age-related differences in the three domains. Results were discussed within the framework of gender-stereotype theories.

TOYS, SOCIOCOGNITIVE TRAITS, AND OCCUPATIONS: ITALIAN CHILDREN'S ENDORSEMENT OF GENDER STEREOTYPES1

In a sample of 136 Italian children ages 8 to 12 years (M = 9.6, SD = 1.2; 68 boys, 68 girls), gender stereotypes related to gender-typed toys, traits, and occupational choices were examined, using the forced-choice technique between a male and a female silhouette. Stereotypy was established considering boys' and girls' choices for the 70%–l00% range. Differences in gender stereotyping for age and sex of participants were verified. Analysis indicated children attributed toys prevalently connected with aesthetic aspect and domestic activities to the female silhouette, while technology, warfare, locomotion, and construction toys were attributed to the male. Children attributed physical and verbal aggressiveness and dominance to the male silhouette; the female profile was exclusively characterized by sweetness. The occupational stereotypical male model was structured in both practical-manual activities and of highly cultural and specialist relevance, while for the female model the number of activities, mainly of a domestic type, were reduced. Significant main effect of sex of children was found, but no significant age-related differences in the three domains. Results were discussed within the framework of gender-stereotype theories.

Characteristics of Boys' and Girls' Toys

In Study 1, 292 undergraduates rated 126 toys as to whether they were suitable for boys, girls, or both. From these ratings, we established five categories of toys: strongly masculine, moderately masculine, neutral, moderately feminine, and strongly feminine. Using these categories, we constructed four toysets; each consisted of 15 toys, three from each category. In Study 2, 706 undergraduates individually rated the toys from one of the toysets on 26 scales that measured the toys' characteristics. We found that girls' toys were associated with physical attractiveness, nurturance, and domestic skill, whereas boys' toys were rated as violent, competitive, exciting, and somewhat dangerous. The toys rated as most likely to be educational and to develop children's physical, cognitive, artistic, and other skills were typically rated as neutral or moderately masculine. We conclude that strongly gender-typed toys appear to be less supportive of optimal development than neutral or moderately gender-typed toys.

The Variability and Flexibility of Gender-Typed Toy Play: A Close Look at Children's Behavioral Responses to Counterstereotypic Models

Gender differences in play behavior are well documented. However, little work has examined the issue of variability of gender-typed behaviors within individuals or within genders. We investigated whether children's gender-typed toy play behavior is (a) variable across time within individuals, and (b) variable in response to exposure to counterstereotypic models. Extensive observations (N=203) were made of 8 highly gender-typed preschool children over 4 months. Variability was assessed by examining changes in the percentage of masculine and feminine toy play across successive days in which (a) gender neutral stories were read (within-individual variability) and (b) gender counterstereotypic stories were introduced (environmental variability). Variability of gender-typed play within individuals and in response to environmental stimuli was found among girls, but not among boys.

Influences of Social Expectations of Gender, Gender Stereotypes, and Situational Constraints on Children's Toy Choices.

Children, whose ethnic/racial backgrounds (primarily caucasian) and household compositions (primarily two-parent homes) reflected local population statistics, were videotaped playing with toy dishes and tools. The amount of time spent with each toy was calculated to determine whether this varied as a function of children's perceptions of social expectations of gender, awareness of gender stereotypes, and situational constraints (no information, gender-typed information unrelated to the toys, gender-typed toy labels). In study 1, the toy choices of girls and boys with perceptions of having one or more familiar people who thought cross-gender-typed play was “bad,” were influenced by gender-typed toy labels. However, only boys with perceptions of having one or more people who thought cross-gender-typed play was “bad,” were somewhat influenced by gender-typed information unrelated to the toys. Furthermore, in study 2, boys' (but not girls') perceptions of having one or more people who thought cross-gender-typed play was “bad,” independent of an awareness of gender stereotypes predicted the amount of time boys spent with cross-gender toys. The discussion highlights the utility of measures of children's perceptions of others' social expectations of gender in gender research. Additionally, the discussion highlights the complex relationships between such perceptions, situational constraints, and different socialization that girls and boys experience in the domain of toy play.

Antecedents of toddler gender segregation: Cognitive consonance, gender-typed toy preferences and behavioral compatibility

This study examined 3 possible antecedents of toddler gender segregation: segregating children were hypothesized to exhibit more gender awareness, gender-typed toy preferences, and gender-typed compatible play styles than their non-segregating peers. Fifty-seven, primarily White, toddlers (28 males, 29 females) with a mean age of 35 months were observed in free play to determine their degree of same-gender peer preferences and gender-typed toy preferences. Teacher ratings of the children's play styles, and the children's knowledge of gender identity, and gender role awareness were also examined. Forty-two (21% of males and 62% of females) children played with same-gender peers at above chance levels during free play, with more girls segregating than boys. There were no differences between gender segregating and non-segregating children regarding gender-typed toy preferences or gender awareness. There were differences in teachers' ratings such that the gender segregating girls were seen as the most socially sensitive, and gender segregating boys were seen as more active and disruptive then the other children. These findings are interpreted as providing support for the compatible play style explanation of gender segregation, but the gender awareness and gender-typed toy preference hypotheses were not supported.

Toy selection for children: Personality and toy request influences

We conducted two studies to determine whether college students select toys that match children's personalities and toy requests. Students (primarily Caucasian) selected toys for one child described as masculine, feminine, or gender-neutral (Study 1), or for six children with masculine, feminine, or androgynous personalities (Study 2). Students' gender-typed behaviors and traits were assessed in Study 1; egalitarian child-rearing attitudes were assessed in Study 2. Most students chose toys that were consistent with the descriptions read. Many cross-gender toys were selected for children, especially girls, with cross-gender personalities. Students with toy requests selected more cross-gender and fewer gender-typed toys than did students without requests. Students' behaviors, traits, and attitudes about what toys are appropriate for boys and girls also influenced their decisions. The ramifications of these data with regard to adult socialization practices are discussed.