Gender stigmatization prevails in the Moroccan media mainly in films, and series where the sexist language used against women is tied within cinematic narrative elements. Women are portrayed as primarily responsible for the domestic task, but men are the dominant of public sphere. The Moroccan media plays a salient role in contributing to the perpetuation and reinforcement of traditional gender roles through the use of sexist language and stigmas in dialogues tied within narrative scenes. The current research aims at investigating the representations of the sexist linguistic discourse used against women. The research studies the linguistic derogatory terms, gender stereotypes, reification of women, and dismissive attitudes of women’s interests. The study utilizes a mixed approach of selected Moroccan films and sitcoms through the analysis of dialogues, and interactions among characters. It aims at discerning the representations of the sexist language in media and how gender inequalities are maintained. The data analysis points out the various ways of gendered stereotypes or negative derogatory terms used against social groups typically women. The results unveil prominent interrelations between gender representations and the reinforcement of gendered stereotypes. The research concludes that the Moroccan media has a role play in structuring prerequisite linguistic stigmas. Through drawing the significant ways in which the sexist language is used in films and sitcoms. The findings display the linguistic stigmatization used against the female kind. Such stigmatization could be touching the stereotyped gender discourses prevailing in societies with patriarchal system.
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