Gay Target Research Articles

Social Categorization of Sexual Orientation via Verbal Cues: Evidence From a “Who Said What?” Study

ABSTRACT Even though an abundant amount of research has demonstrated the ability to identify others’ sexual orientation via minimal nonverbal cues, few studies, if any, have investigated the role of verbal information sources on the social cognition of sexual orientation. Herein, we aimed to explore whether verbal cues (gendered names) are adequate for triggering social categorization processes. Additionally, whether participant gender, target gender, and attributions toward homosexual targets differentiate sexual orientation-based categorization was examined. Our data showed that (1) participants categorized targets based on sexual orientation via semantic information, (2) female participants’ categorization tendencies were marginally stronger than the males’, and (3) negative attributions toward homosexual targets did not influence the categorization levels. Accordingly, the results contribute to the existing literature indicating the automatic detection of sexual orientation and clarify that perceivers not only use numerous nonverbal sources to extract categorical information about sexual orientation but also verbal cues.

“If I Am Straight You Are Askew”: Labelling Heterosexuals as Straight Worsen Gay Men’s Perception

ABSTRACT A robust stream of research has shown the detrimental influence of slurs and derogatory epithets on attitudes toward minority groups. Extending prior work, we explored the influence of positive labels ascribed to the majority group on the evaluation of the minority group. Specifically, three studies tested the possibility that the label “straight,” generally linked with the concept of morality, would promote a negative evaluation of gay men. Study 1 exposed English speakers to an individual person described as straight (vs. heterosexual) while Study 2 exposed English speakers to a target person described as straight (vs. heterosexual vs. no label). Study 3 considered a non-English sample (i.e., Italian adults) and experimentally induced the association between the straight label and the concept of heterosexuality. In each study, participants were asked to express their attitudes toward a gay target after the manipulation. Results showed that heterosexual participants exposed to the label “straight” reported more negative attitudes toward gay men than heterosexual participants exposed to the label “heterosexual” (or when they were not exposed to any label). Critically, such an effect emerged only among highly religious participants. Implications for policies and prejudice reduction are discussed.

Facilitating and Inhibiting Factors for Self-Reports of Same-Gender Attraction in Cisgender Heterosexual-Identifying Women and Men

We sought to identify psychosocial predictors of homoerotic motivations (viz., same-gender attraction) in heterosexual identifying cisgender women and men. We recruited participants from Amazon’s Mechanical Turk to complete measures of (a) antipathy towards lesbians and gay men, (b) gender role beliefs, (c) felt-pressure to conform to gender stereotypes, and (d) openness to experience. In Study 1, we found that same-gender attraction was (a) negatively related to antipathy towards same-gender homosexual targets and (b) positively related to felt-pressure to conform to gender stereotypes for both women and men. In Study 2, both effects replicated for men at p < .05, but women only showed the antipathy effect at p < .05, even while the felt-pressure effect size was similar to that in Study 1. Additionally, men showed a significant negative relationship between openness and same-gender attraction. Thus, both anti-gay attitudes and felt-pressure to conform to gender stereotypes appear to be reliably associated with same-gender attraction.

Gender-atypical personality or sexual behavior: What is disgusting about male homosexuality?

ABSTRACTResearch consistently finds that homosexuality elicits strong feelings of disgust, but the reasons remain unclear. In the current research, we investigate responses to gay men who violate social norms governing the expression of gender and sexuality. Two hundred forty-three college undergraduates read a vignette about a gay male college student whose personality traits (masculine, feminine, or neutral) and sexual behavior (active vs. passive) varied and reported their affective responses to and cognitive appraisals of the target. The gay target who displayed a feminine personality elicited more disgust and was perceived as lower in gender role conformity than a gay man who displayed a masculine personality. Similarly, the gay target who assumed a passive sex role elicited more disgust and was perceived as lower in gender role conformity than a gay man who assumed an active sex role. The sexual behavior/disgust relationship was mediated by perceived gender role conformity.

Marketing Strategies of Tourism Business for Male Homosexual Targets

Marketing Strategies of Tourism Business for Male Homosexual Targets

Perceptions of instability and choice across sexual orientation groups

Some have described gay and lesbian people as making a “lifestyle choice” while others assert that bisexuality is not a stable or valid identity. This paper examines the possibility that perceived instability and perceived choice, and their associations with prejudice, differ depending on both the sexual orientation of the participant and the target group. Participants varying in sexual orientation were randomly assigned to evaluate heterosexual, bisexual, or homosexual targets. Results indicated that negative evaluation of the various target groups was more closely associated with perceived instability than it was with perceived choice. This relationship was moderated by both participant and target sexual orientation; for example, it was weaker for bisexual targets, whose sexual orientations were rated as unstable even among nonbisexual participants who evaluated them positively. A more nuanced understanding of the beliefs underlying prejudice against sexual minorities can be developed by considering targets and participants of many sexual orientations.

Lay Conceptions of Sexual Minority Groups.

Bisexual people are often implored to "pick a side," implying that bisexuality is both more controllable and less desirable than heterosexuality or homosexuality. Bisexual people's status as a social group perceived to fall between a traditionally advantaged group and a traditionally disadvantaged group may have the potential to clarify lay conceptions of sexual orientation. We examined participants' views of groups varying in sexual orientation by randomly assigning participants (including heterosexual men and women as well as gay men and lesbian women) from four samples to evaluate heterosexual, bisexual, or homosexual targets (N = 1379). Results provided strong evidence for the previously untested theoretical argument that bisexuality is perceived as less stable than heterosexuality or homosexuality. In addition, participants low in Personal Need for Structure rated female (but not male) bisexuality as relatively stable, suggesting that a preference for simple, binary thinking can partially explain a negative conception of an ostensibly "intermediate" identity. Bisexual targets were perceived as falling between heterosexual and homosexual targets in terms of gender nonconformity, and less decisive, less monogamous, and lacking in positive traits that were associated with homosexual targets. In sum, views of bisexual people were both more negative than and qualitatively different from views of gay men and lesbian women. We discuss the results as an illustration of the complex ways that perceivers' attitudes can differ depending on which target groups they are considering, suggesting that intergroup bias cannot be fully understood without attending to social categories viewed as intermediate.

Perceived sexual orientation based on vocal and facial stimuli is linked to self-rated sexual orientation in Czech men.

Previous research has shown that lay people can accurately assess male sexual orientation based on limited information, such as face, voice, or behavioral display. Gender-atypical traits are thought to serve as cues to sexual orientation. We investigated the presumed mechanisms of sexual orientation attribution using a standardized set of facial and vocal stimuli of Czech men. Both types of stimuli were rated for sexual orientation and masculinity-femininity by non-student heterosexual women and homosexual men. Our data showed that by evaluating vocal stimuli both women and homosexual men can judge sexual orientation of the target men in agreement with their self-reported sexual orientation. Nevertheless, only homosexual men accurately attributed sexual orientation of the two groups from facial images. Interestingly, facial images of homosexual targets were rated as more masculine than heterosexual targets. This indicates that attributions of sexual orientation are affected by stereotyped association between femininity and male homosexuality; however, reliance on such cues can lead to frequent misjudgments as was the case with the female raters. Although our study is based on a community sample recruited in a non-English speaking country, the results are generally consistent with the previous research and thus corroborate the validity of sexual orientation attributions.

Bayesian Advice for Gaydar-based Picking Up: Commentary on Lyons, Lynch, Brewer, and Bruno (2013)

Consider the following: About 5 % of people are homosexual. Is it possible to detect from appearance if somebody is homosexual? This seems to be possible. In a recent study, participants were able to detect if somebody was homosexual better than chance. In this study, participants had to judge the sexual orientation of individuals based on 80 photographs of faces: 40 photographs depicted a homosexual person; the other 40 photographs depicted a heterosexual person. It turned out that 70 % of the homosexual persons were correctly identified. Of the heterosexual pictures, only 20 % were incorrectly classified as homosexual. Now the question: Assume that all individuals can be as accurate in detecting sexual orientation as in this study. If one sees a randomly chosen individual in the street and judges the person to be homosexual, what is the chance (between 0 and 100 %) that the person is indeed homosexual? You may be surprised that the correct answer is a quite low probability: 16 %. The problem described above is based on a recent article by Lyons, Lynch, Brewer, and Bruno (2013) who reported experimental research about women’s accuracy of judging the sexual orientation of individuals based on photographs. Theparticipatingwomencouldcorrectly identifygay/lesbianand heterosexual targets better than chance, i.e., the correct identification of gay/lesbian targets ranged between 58–65 %, and only 16–37 % of the heterosexuals were falsely identified as gay/lesbian. Thisadds toanumberofother innovativeexperimental‘‘gaydar’’studies with comparable accuracy (e.g., Ambady, Hallahan, & Conner, 1999; Johnson, Gill, Reichman, & Tassinary, 2007; Rieger, Linsenmeyer, Gygax, Garcia, & Bailey, 2009). But how does gaydar work outside of the laboratory? In the Lyons et al. study, accuracy of judgment was estimated by calculating the hit rate: the number of correctly identified homosexual targets (true positives) divided by the number of all presented homosexual targets. In addition, the false alarm rate was calculated by the number ofheterosexual targetswho were falsely categorized as gay/lesbian (false alarms or false positives) divided by all presented heterosexual targets. When we want to translate the study findings into the real world, we have to consider the base-rate of gays/lesbians within the population, which is roughly at about 5 % and thus much less than in laboratory experiments where usually 50 % of the targets are gay/lesbian. By applying Bayes’ Theorem, we can now calculate theprobabilityof interest tousor tothosewhowant topick up potential same-sex partners from, let us say, a shopping-mall random-like sample; in other words, the probability that an individual is gay/lesbian, given our gaydar alarm rings.

Examining Cynicism in Regards to Reasons for Gay Marriage

Much research has been conducted with regards to general and specific attitudes towards gay marriage; however, to our knowledge, very little, if any, research has evaluated the reasons that others give for why gay couples want to get married. The purpose of the current study is to examine various common and uncommon reasons why couples get married, and to determine if there is a general cynicism towards gay marriage that does not exist towards heterosexual marriage. Participants were given a variety of reasons why a male gay or heterosexual person might get married, and they were asked to rate how strongly they agreed with the reasons why the target person might want to get married. The results were surprising in that there was very little cynicism towards the gay target person’s reasons; in fact, there was more cynicism towards the heterosexual target person’s reasons. We discuss the implications of this research.

Interorientation interactions and impressions: Does the timing of disclosure of sexual orientation matter?

Unlike gender, race, or ethnicity, sexual orientation is not necessarily readily identifiable. The current work tests whether the timing of disclosure of sexual orientation influences reactions to intergroup interactions. Participants in two studies anticipated interacting with a partner for a study of first-time interactions. Prior to the interaction, they received information about the partner in the form of a prerecorded interview. During the interview the partner revealed his sexual orientation either early or late. Male participants whose partner disclosed as gay early in the interview responded with negative and avoidant responses to the upcoming interaction, formed more stereotypic impressions of the interaction partner, and reacted more aggressively toward the partner. Timing of disclosure by a straight partner did not influence responses. In addition, the negative responses toward the gay target who disclosed early were mediated by the stereotypicality of the impression the male participants formed of their interaction partner. These results suggest a primacy effect for group categorization such that greater levels of bias occur when group categorization occurs prior to the receipt of individuating information.

Sex Typicality and Attractiveness in Childhood and Adulthood: Assessing their Relationships from Videos

Prior research suggests that sex typicality (especially femininity of females, but also masculinity of males) relates to perceptions of attractiveness, for both heterosexual and homosexual individuals. Using videos from childhood and adulthood, we investigated how different components of sex typicality contributed to this effect, whether the sex of the evaluator or of the target moderated the effect, and how the relationship of attractiveness with sex typicality varied across the lifespan. In Study 1, videos of 45 female and 50 male heterosexual and homosexual adult targets (ages 18-30 years) were judged by 56 female and 65 male heterosexual and homosexual raters (ages 18-30 years). Results suggested that both heterosexual men and lesbians viewed more feminine women as more attractive. Femininity of appearance was a primary contributor to this relationship. Masculinity was not related to men's attractiveness. Study 2 used similar methodology (44 male and 46 female heterosexual and homosexual targets and 22 male and 20 female heterosexual raters). Study 2 replicated results of Study 1. In addition, Study 2 included ratings of childhood videos of targets (ages 0-15). Results suggested that childhood femininity related to attractiveness of both young girls and young boys and that the relationship became stronger for girls as they got older. The impact of femininity on attractiveness may, therefore, depend on both targets' sex and their maturity.

Perceptions of Sexual Orientation: A Hierarchically Restrictive Trait

Categorizing a person according to group membership (sexual orientation) attaches group stereotypes and behavioral expectations to that individual. For Study 1, students from New Mexico, United States (N = 127) were asked to indicate the number of inconsistent behaviors it would take to change expectations about a categorized person. Study 1 revealed that sexual orientation is a hierarchically restrictive trait: for heterosexual targets, only a few inconsistent behaviors changed expectations, and for homosexual targets, many inconsistent behaviors did not change expectations. For Study 2, survey research (N = 163) and path analyses revealed different patterns between male and female respondents for relationships between religiosity, attitudes toward homosexuals, attitudes toward sexuality, and the degree of hierarchical restrictiveness of sexual orientation.

“Don't Ask, Don't Tell”: The Influence of Stigma Concealing and Perceived Threat on Perceivers' Reactions to a Gay Target

This research examined reactions to a gay target who was either concealing or not concealing his sexual orientation under conditions of threat (HIV‐positive) or no threat (healthy). When the target concealed his sexual orientation, participants were more willing to interact socially with him, but rated him as having more negative characteristics than when he was open about his sexual orientation. Participants rated a threatening target more negatively on a thermometer evaluation, perceived him to be more immoral, had more negative affective reactions, and desired more social distance than when the target was nonthreatening. The results are integrated with previous theoretical discussions and are considered in terms of the conflicting motivations of perceivers and targets.

Why minority group members resent impostors

AbstractAn impostor is defined as somebody who publicly lays claim to an identity while simultaneously disguising their failure to fulfill key criteria for group membership. The current study aimed to identify why minority group members feel negatively toward impostors. In two experiments, gay participants evaluated a person who claimed to be either gay or straight. In half of the conditions the target's claims for identity were consistent with their behavior, and in the other half the target's claims for identity were inconsistent with their behavior (impostors). Participants perceived a straight target that claimed to be gay to be doing more damage to the group than a consistent straight target. This effect was mediated by ratings of the extent to which the target was threatening the distinctiveness of gay identity. Furthermore, a gay target who claimed to be straight was seen to be less likeable and was seen to be doing more damage to the group than a consistent gay target, effects that were mediated by the extent to which the target was perceived to feel shame about their group identity. Implications of the results for our understanding of impostorism are discussed. Copyright © 2006 John Wiley &amp; Sons, Ltd.

On Communicating Pride, Crying in Movies, and Recruiting Innocent Bystanders: The Effect of Sex on Communication Schemas Activated with Gay and Heterosexual Targets

Invoking social identity theory as an interpretive frame, a previous content analysis of heterosexuals' representations of imagined conversations with gay men revealed a number of communication schemas for talk with the latter (e.g., homonegativity and offense avoidance). This study explores the role of participant sex in determining the prevalence of such schemas, comparatively incorporating representations of conversations with a heterosexual target. Two hundred American undergraduates imagined a conversation with a gay or heterosexual male target. Male participants' imagined conversations with a gay target were rated more negative, indicated less evidence of relational development, and included more gay stereotyping than did females' imagined dialogues.

Heterosexist Ambivalence and Heterocentric Norms: Drinking in Intergroup Discomfort

Eighty two participants read about either a gay male target who felt discomfort in a straight bar or a straight male target who felt discomfort in a gay bar. Participants explained the discomfort, rated the target’s actions, and produced counterfactuals that ‘undid’ his discomfort. Explanations of the targets’ discomfort focused on gayness more than on straightness, suggesting that they were affected by heterocentric norms. The straight target’s expressions of discomfort were perceived as more appropriate than the gay target’s, particularly among participants with strong anti-gay attitudes. Counterfactuals which undid these events also suggested implicit inequities in the perceived norms for interactions between gay and straight persons. These results are explained in terms of ambivalence between support for egalitarianism and anti-gay affect and the continued operation of heterocentric norms that limit the degree to which egalitarianism translates into equal treatment of persons of all sexual orientations.

The Relative Effect of Attitude Similarity and Attitude Dissimilarity on Interpersonal Attraction: Investigating the Moderating Roles of Prejudice and Group Membership

Heterosexual male undergraduates rated the interpersonal attractiveness and perceived attitude similarity of heterosexual and homosexual targets who were either attitudinally similar, ambiguous (i.e., no-attitude-information controls), or dissimilar to the participant. The relative effect of attitude similarity and dissimilarity information on attraction judgments was moderated by the perceiver's prejudice level but not by the target's group membership: Dissimilarity decreased low-prejudice (LP) individuals' attraction toward heterosexual and homosexual targets. Conversely, similarity increased high-prejudice (HP) participants' attraction toward both targets. Dissimilarity also decreased HPs' attraction toward heterosexual targets. Attraction effects for LPs were independent of perceived attitude similarity in the no-attitude control conditions and were more consistent with the person-positivity bias. For HPs, judgments of homosexual targets were partially mediated by perceived attitude dissimilarity. Findings are discussed in the context of the similarity-attraction principle, the repulsion hypothesis, and theories of intergroup discrimination.

Homophobia? No, homoprejudice.

The ubiquitous expression of anti-homosexual responses and the lack of consensus regarding the characterization of such responses served as the impetus for this study. The purpose of this study was to investigate the nature of anti-homosexual responses as reported by male and female undergraduates. Participants in the study were asked to respond to both a lesbian and a gay target questionnaire. Responses were measured as either phobic or prejudicial. Findings indicated that there is little, if any, evidence to support the characterization of anti-homosexual responses as a phobia. Responses to prejudicial items suggested that anti-homosexual responses lie primarily within the realm of prejudice. Results also indicated that males were less tolerant than females of gays and lesbians and males and females respond differentially according to same-sex target. The implications of using a more accurate term such as "homoprejudice" to characterize anti-homosexual responses are discussed. Additionally, avenues for future research are addressed.

Violating American Values: A “Value Congruence” Approach to Understanding Outgroup Attitudes

A number of theories of racism suggest that one component of Whites' negative regard for Blacks is the assumption that Blacks violate cherished values. In two studies, we examined the effects of both perceived and actual value violation on evaluative judgments of stereotyped group members and extended the race analysis by also focusing on sexual orientation (homosexual, heterosexual) as a social category with value implications. We found that (a) participants were more likely to perceive lack of support for values than violation of values in outgroups relative to ingroups; (b) value violation had a large impact on judgments of individual group members, although social category membership (race) continued to exert some influence as well; (c) individual and situational differences in Protestant Ethic and egalitarian value salience increased the use of race as a judgment cue; and (d) these values were not implicated in judgments of heterosexual versus homosexual targets, presumably because the Protestant Ethic component of “individualism and hard work” is not relevant to stereotypes based on sexual orientation.