Social Categorization of Sexual Orientation via Verbal Cues: Evidence From a “Who Said What?” Study

Abstract

ABSTRACT Even though an abundant amount of research has demonstrated the ability to identify others’ sexual orientation via minimal nonverbal cues, few studies, if any, have investigated the role of verbal information sources on the social cognition of sexual orientation. Herein, we aimed to explore whether verbal cues (gendered names) are adequate for triggering social categorization processes. Additionally, whether participant gender, target gender, and attributions toward homosexual targets differentiate sexual orientation-based categorization was examined. Our data showed that (1) participants categorized targets based on sexual orientation via semantic information, (2) female participants’ categorization tendencies were marginally stronger than the males’, and (3) negative attributions toward homosexual targets did not influence the categorization levels. Accordingly, the results contribute to the existing literature indicating the automatic detection of sexual orientation and clarify that perceivers not only use numerous nonverbal sources to extract categorical information about sexual orientation but also verbal cues.