To study the gas potential of coalbed methane (CBM) in the Fukang area, southern Junggar Basin (SJB) of North China, different methods including multiple geophysical logging, the Kim method with proximate analysis data, and Langmuir adsorption were used to evaluate the gas content. Furthermore, the geological controls on gas content were evaluated. One hundred sixteen CBM wells with geophysical logging and 20 with field-measured gas content were adopted to assess the gas content in the Fukang area of SJB, NW China. The results show that the two geophysical logging variables (DEN and CNL) were favorable for evaluating the gas content due to the perfect correlation with the measured gas content. The gas content varies from 4.22 m3/t to 16.26 m3/t, and generally increases with increasing burial depth. The gas content in coal seams along the synclinal axis is significantly higher than that along the synclinal wing in the west zone. In the east zone, the gas content of the westward is higher than that of the eastward because of the fault coating effect by reverse fault. Generally, the gas content of the SJB is in the order of syncline > surrounding reverse fault > slope of syncline > slope of anticline > central of reverse fault, if only geological structure features are considered. The favorable areas for CBM concentration appear to be a composite gas controlling result of multiple geological factors. Two typical geological scenarios with low gas content and high gas content were revealed. In the Fukang area of SJB, the low gas content is mainly due to the normal fault and roof lithology of sandstone. The most favorable area of high gas content for CBM exploration and development is in the northeast, where reversed fault, synclinal axis, mudstone roof lithology, and burial depth coincide with high gas content.