Fashion Industry Research Articles

The possibility of modeling on mannequin using liquid fabric to develop fashion design and displaying it using digital programs (3D)

Abstract With the technological advancements in fashion design and the textile industry, the research explores the integration of three main axes: the formation axis on the mannequin, the liquid fabric axis, and the digital fashion axis. These are interconnected through the establishment of a robust technological infrastructure that enables work in the realms of textile technology and digital transformation in the field of fashion design. Despite these advantages, there are obstacles limiting its full potential. Can this technology be applied to the mannequin in a room with a temperature resembling the human body to safeguard and showcase it using 3D virtual displays? Thus, the research problem emerges, leading to the following question: What is the extent of the possibility of molding the mannequin using liquid fabric to contribute to the development of fashion design and presenting these designs using digital fashion? Its application in the field of fashion design? Since the liquid textile industry is modern in the fashion world, this research aims to study the possibility of using liquid fabric in the development of the fashion industry and formation of mannequin instead of the human body in a way that helps preserve the environment. This is done by conducting an experimental and descriptive study to achieve some liquid texture strategies shaping the mannequin in the fashion design industry and by linking them to digital fashion using the experimental method and the descriptive method to compare and analyze the results. The results were as follows: 1. Obtain multiple and varied creations in the field of fashion design 2. Speed up the design and production of models 3. Save time, effort, and money. 4. Use modern technology in applying the world of virtual fashion with ease, facilitating electronic commerce. 5. Easily recycle liquid fabric after obtaining the raw material of its product into a liquid material that can be re-sprayed and reshaped, thereby preserving the environment from pollution. Keywords: Liquid fabric, Sculpting on the mannequin, Digital fashion.

The faster the better? Comparing sustainability performance information in fast and luxury fashion

PurposeFashion brands, including fast and luxury segments, receive harsh criticism for engaging in unethical practices such as poor working conditions and environmental damage. As a result, fashion supply chains are pressured by stakeholders to publicly disclose internal supply chain performance information and to show a high level of supply chain transparency. This paper compares supply chain transparency in fast and luxury fashion in Europe.Design/methodology/approachBy applying the maturity curve of fashion supply chain transparency, developed by Muratore and Marques (2022), the websites of 20 fast and 20 luxury fashion brands were analysed and classified as Opaque, Translucent or Transparent.FindingsDespite its reputation, fast fashion demonstrated higher levels of transparency than luxury fashion. Luxury fashion only performed better in terms of the accessibility of sustainability information. Luxury brands avoided disclosing key transparency information, suggesting that they may be operating in contradiction to that which is inferred on their websites.Originality/valueThe findings of the study shed light on the sustainability credentials of the fashion industry, which has the potential to influence the purchase intentions of consumers, particularly millennials and Generation Z. Implications for practice are developed to highlight how fashion can improve its supply chain transparency.

Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry

Purpose The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand advocacy. LEHF becomes the trend pursued by consumers, so this can create market opportunities to optimize marketing strategies. The focus on LEHF in a sustainable fashion would allow local businesses to develop local values-based companies. This study uses the value attitude-behavior model to analyze data. Design/methodology/approach This research uses a quantitative survey to obtain data. The questionnaire is spread to 300 respondents with a purposive sampling approach, especially respondents who have worn LEHF. Findings This study shows that collectivism values, fashion consciousness, environmental values and religiosity influence brand love, while brand love influences brand advocacy related to LEHF. On the other hand, consumers are the target market with a fashion consciousness to follow the trend of hijab clothes. This also shows they wear clothes to fulfill religious values while prioritizing the latest styles. Research limitations/implications Since this study focuses on LEHF, this product is only relevant to hijab fashion. This takes into account the potential of Muslim-dominated Indonesian society. The fashion category can be enlarged to include more local products in future studies. A large selection of goods may promote greater use of regional interests. Practical implications For business actors, particularly micro and medium firms that are just starting to grow to support the local hijab fashion industry company, this research has managerial implications. This presents a chance for business actors to improve the local economy and opens doors for establishing more employment possibilities. The growth of the regional hijab fashion market offers an opportunity to satisfy the demands of customers who favor regional goods. Brand love in LEHF may foster business revenue growth and help local firms compete favorably with international brands. Marketers for LEHF are anticipated to intensify their efforts to advance socialism, the environment and fashion sensibility. Additionally, LEHF marketers emphasize the importance of religiosity when promoting their products to the target population. Marketers are also aware that the study’s environment is Indonesia, which has 90% Muslim population. Marketers have an excellent opportunity to maximize this scenario. Social implications This study also had social implications. The goal of producing locally made eco-hijabs is to benefit nearby communities and the environment. This aligns with the more general objectives of ethical and sustainable fashion. Sustainable methods are used in production, such as using eco-friendly colors, water conservation and waste reduction. Sustainable manufacturing methods are designed to reduce their adverse effects on the environment and encourage ethical production. Empowerment and community engagement may be involved in the manufacturing of locally-made eco-hijabs. This can entail educating and hiring regional craftspeople or incorporating neighborhood residents in manufacturing. Originality/value The study focuses on religiosity and environmental value to further analyze its influence on LEHF. The context of the products analyzed in this study is LEHF, which prioritized local production and strengthened local wisdom through pro-environment. The study used the VAB (value, attitude, behavior) model to analyze the concept.

Systematic Literature Review on Artificial Intelligence and Sustainable Practices in the Apparel Industry

This systematic literature review (SLR) investigates the role of artificial intelligence (AI) in promoting sustainable practices within the apparel industry, addressing the critical need for efficient and environmentally responsible solutions in a sector facing increasing sustainability pressures. The research methodology adheres to PRISMA guidelines, encompassing a comprehensive literature search across databases such as Scopus and Web of Science for articles published between 2010 and 2024. The review process involved rigorous filtering and screening, ultimately analyzing 31 relevant journal articles. Key findings reveal that AI applications significantly enhance operational efficiency and sustainability in apparel manufacturing and supply chains. Techniques such as machine learning for demand forecasting, genetic algorithms for supply chain optimization, and computer vision for quality control are instrumental in reducing waste and improving resource utilization. Despite these advancements, challenges in implementation and scalability persist, indicating areas where further investigation is necessary. The implications of this review underscore the potential of AI to transform the apparel industry by integrating sustainable practices into core operations. However, notable research gaps remain, particularly regarding the ethical implications of AI adoption, its impact on labour practices, and the need for interdisciplinary approaches that bridge technology with environmental sustainability. Future research directions should focus on developing innovative AI methodologies tailored to sustainability challenges, examining the socio-economic impacts of AI on labour within the apparel sector, and enhancing collaboration between academia and industry to foster practical applications of AI technologies. This SLR not only contributes to academic discourse but also serves as a valuable resource for practitioners seeking to implement sustainable practices through AI in the apparel industry.

More than the name

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This paper identified that enhancing the brand experience through elements such as cafes and art exhibitions in flagship stores can impact consumer habits within the luxury fashion industry. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Implementing traceability technologies to promote ethical sourcing in Ghana’s fashion and apparel industry

ABSTRACT The demand for traceability has emerged as a significant imperative within the framework of an ethical supply chain that includes multiple stages. This study focusses on the implementation and impact of traceability technology in the Ghanaian fashion industry. The study employed descriptive and explanatory research, using a 700-stakeholder sample, a standardised questionnaire, and descriptive and inferential statistical methods. The findings of the study indicate that QR codes, GPS tracking, sustainable material tracing, and consumer interaction apps demonstrate a high level of effectiveness within the Ghanaian fashion business. The implementation of traceability technology faces challenges like limited knowledge, research insufficient, lack of coordination, policy absence, financial constraints, technological infrastructure limitations, data privacy concerns, opposition, and training gaps. Stakeholders generally support the implementation of coordination policies and regulatory compliance strategies, suggesting that factors like awareness, research, cost, infrastructure, data protection, opposition, and training should be prioritised.

Relationship lending and the role of loan officers in China: Empirical analysis based on the data on companies in industrial clusters

Relationship lending refers to lending behavior in which a financial institution makes loan decisions based on the accumulated soft information on the borrower. Empirical studies have revealed the positive effect of relationship lending. However, questions concerning who generates and accumulates soft information and in what ways in China have never been analyzed empirically. This paper empirically aims to explain whether loan officers generate soft information in relationship lending using data collected through surveys conducted among SMEs in the apparel industry clusters in Zhejiang and Jiangsu provinces. Based on the results of this study, relationship banking in China, which deals with the role of loan officers, seems even more important than is generally recognized.

Introduction: Japonisme and Fashion

Abstract This introduction to a special issue dedicated to ‘Japonisme and Fashion’ evokes the influence of fashion within the field of Japonisme, sketches the history of the field, summarizes its recent developments, and outlines the issue’s contents. The modern sartorial practices and global fashion industry inspired by the styles, motifs, and concepts of Japanese dress shed new light on the inherent multiculturalism of Japonisme itself.

Inverse Garment and Pattern Modeling with a Differentiable Simulator

AbstractThe capability to generate simulation‐ready garment models from 3D shapes of clothed people will significantly enhance the interpretability of captured geometry of real garments, as well as their faithful reproduction in the digital world. This will have notable impact on fields like shape capture in social VR, and virtual try‐on in the fashion industry. To align with the garment modeling process standardized by the fashion industry and cloth simulation software, it is required to recover 2D patterns, which are then placed around the wearer's body model and seamed prior to the draping simulation. This involves an inverse garment design problem, which is the focus of our work here: Starting with an arbitrary target garment geometry, our system estimates its animatable replica along with its corresponding 2D pattern. Built upon a differentiable cloth simulator, it runs an optimization process that is directed towards minimizing the deviation of the simulated garment shape from the target geometry, while maintaining desirable properties such as left‐to‐right symmetry. Experimental results on various real‐world and synthetic data show that our method outperforms state‐of‐the‐art methods in producing both high‐quality garment models and accurate 2D patterns.

The Influence of Behavioral and ESG Drivers on Consumer Intentions for Online Fashion Renting: A Pathway Toward Sustainable Consumption in China’s Fashion Industry

As the fashion industry faces increasing scrutiny over its environmental impact, collaborative consumption models such as online fashion renting offer potential solutions for fostering sustainability. This study examines the role of environmental, social, and governance (ESG) factors alongside behavioral drivers in shaping consumer intentions toward online fashion renting in China, a model of collaborative consumption that contributes to sustainability by reducing new product demand and promoting the reuse of fashion items. The data was gathered from 403 Chinese customers using a standardized questionnaire. Structural equation modeling (SEM) was used to examine the given study hypotheses. The current study empirically demonstrates that customers’ attitudes, past sustainable behavior, and subjective norms are significant indicators of consumers’ intentions toward online fashion renting. The results further indicate that relative advantage, compatibility, perceived ownership, psychological risk, green self-identity, and experience value are the key drivers of consumers’ attitudes toward online fashion renting. Additionally, the ESG factors were found to have a significant positive impact on consumer attitudes toward online fashion renting, underscoring their importance in driving sustainable consumption patterns. By integrating behavioral and ESG perspectives, the study contributes to the growing discourse on how sustainable consumption patterns can be encouraged within the fashion industry, offering theoretical and managerial implications for fostering sustainable behavior. Directions for future research are also suggested.

Challenges and Strategies in Protecting Single-Colour Trademarks within the Fashion Industry

This paper examines the complexities of registering and protecting single-colour trademarks within the fashion industry, with a special focus on high-profile cases such as Christian Louboutin's iconic red soles. It investigates the unique legal challenges faced by brands in establishing trademark protection for colours, which lack inherent distinctiveness but can acquire significant brand identity through secondary meaning. Through a detailed examination of various international court cases, the study reveals how judicial systems manage to uphold the integrity of distinctive brand elements while fostering a fair and competitive market environment. Additionally, this research discusses strategic approaches that brands can adopt to effectively secure and defend their unique colour trademarks in diverse legal jurisdictions. The findings shed light on the dynamic evolution of trademark law, underscore the significant impact of judicial decisions on brand protection strategies, and explore the broader implications these have on global market competition. By integrating theoretical frameworks with case study analysis, this paper provides valuable insights into the intersection of law, commerce, and brand identity in the global fashion industry.

The effects of compensation, organizational commitment, and job satisfaction on work productivity: Evidence from readymade garments industry in an emerging economy

Despite noticeable research interest, the labor-intensive Readymade Garments (RMG) industry has rarely been studied from the perspective of workers’ productivity. Additionally, previous studies already generalized that rewards and organizational commitment lead to employee productivity. However, extant research focused on the RMG industry of Bangladesh, which consists of a different socio-cultural, economic, and political environment, as well as profusion dependency on unskilled labor with an abundance supply of it, hardly considered job satisfaction as a factor that may affect the dynamics of compensations or rewards, commitment, and employee productivity. To address this research gap, this study analyzes the spillover effect of compensation, organizational commitment, and job satisfaction on work productivity in Bangladesh’s readymade garments (RMG) industry. Besides, it delves into the analysis of job satisfaction as a mediator among these relationships. We examined the proposed model by analysing cross-sectional survey data from 475 respondents using the partial least squares-structural equation model in Smart PLS 4.0. The findings show that higher compensation and organizational commitment levels lead to higher levels of job satisfaction, leading to greater productivity. This research also discovered that job satisfaction is a mediator between compensation and productivity and commitment and productivity, respectively. Results further show that increased organizational commitment and competitive wages are the two keyways to boost job satisfaction and productivity in the RMG industry. Relying on the findings, this study outlines pathways for organizational policymakers to improve employee productivity in the labor-intensive industry in developing countries.

AI-Driven Numerical Optimization for Carbon Footprint Reduction and Sustainable Supply Chain Management in the Fashion Industry

This study explores how AI-driven optimization can help lower the carbon footprint of the fashion industry's supply chain. By using advanced AI models, the research delves into sustainable strategies across core areas—sourcing, production, logistics, and retail—focusing on reducing emissions, energy use, water consumption, and waste. Techniques like linear programming, genetic algorithms, and reinforcement learning showcase how AI can bring about real, measurable environmental benefits. The findings reveal that these optimized processes boost energy efficiency, save water, and cut down waste, making them valuable tools for sustainable supply chain management. The study wraps up with practical recommendations for adopting AI-based models to help the fashion industry embrace sustainability more effectively.

Creativity, Fashion, Art and Marketing: The Case of the Miu Miu Brand in the Construction of the Discourse of Contemporary Fashion Brands

This scientific article analyses the link between creativity, fashion, art, and marketing in the construction of the discourse of contemporary fashion brands, with an emphasis on the influence and contributions of the Miu Miu brand. The integration of these areas - art, fashion, photography, film, technology, and design - enables them to exchange and collaborate, diluting borders and expanding horizons. One of the great challenges of this alliance is finding a balance between creative innovation and what the consumer is looking for. Through a literature review and in-depth analysis of a case study, the challenges, and advantages of this strategy in the context of the fashion industry are investigated. The research reveals that the association of creativity, fashion, art, and marketing offers brands the opportunity to differentiate themselves in the market, allowing them to express their identity authentically and create visual impact as well as notoriety. This link also allows them to create unique experiences for consumers and establish lasting emotional connections. On the other hand, however, challenges are identified, such as finding a balance between creative innovation and what the consumer is looking for. In the light of the Miu Miu brand’s journey, this research highlights the importance of bringing together fashion, arts and marketing professionals and academics, providing relevant information on how to use creativity and art as optimised tools for building successful contemporary fashion brands.

Evaluating Impact of Experiential Marketing Activities on Repurchase Intention: Testing Mediating and Moderating Model on Apparel Industry.

This examination is giving critical data to the backers of Pakistan's private universities in understanding clients' necessities more significantly to add to the improvement of their business. The data is collected through surveys. The pieces of information have been inspected through expansive outlines, using a structure and factors that are simply uniquely crafted to the fascinating necessities of Pakistan. In the consistent review, gathers created utilizing existing hypotheses, produce speculations, embrace structures for data plan and perform tests to show the proposed hypothesis. The clothing business is the essential unit of assessment all through the assessment of these elements. Our assessment is quantitative and besides embraces an objective strategy. The model size 250 and the assigned people is from clothing industry of Pakistan. Firstly, we utilize descriptive statistics to scrutinize the respondents' characteristics and outcomes. Additionally, we centre around the appraisal of the assessment model's results. Finally, we examine the insightful significance and hypothesis testing of the model. This total technique engages us to secure significant encounters into the data, which can be used to seek after informed decisions and drive accomplishment. Additionally, while the current study used a survey method, qualitative data such as customers' opinions and the nature of products could be added through open-ended questions to provide more in-depth insights. In conclusion, our study provides valuable insights into the relationship between issue identification and social media engagement, perceived corporate identification, and loyalty towards a company. Future research can build upon these findings to explore additional factors and expand the scope of the study. This specific research framework is never been used earlier in Pakistan’s Apparel industry. The originality and significance is to use Positive E-Wom as moderator in Pakistani market.

Measuring the Impact of Parent Brand Equity on Brand Extension: A Luxury Fashion Industry Perspective

In a diversified consumer society with extreme product homogeneity and fierce competition, many luxury fashion brands try to broaden their product offerings. Although brand extension is now highly common, it is not always met with success. Indeed, incorrect evaluations of brand equity can lead to consumer dissatisfaction with extended products, thus losing the opportunity to extend in the target market. On the other hand, previous studies have repeatedly verified the influence of the extended brand on the parent brand’s equity. Accordingly, few studies have concentrated on the influence of the parent brand’s equity on the extended brand, especially in the field of luxury fashion brands. Therefore, this study employs the brand equity model, including brand loyalty, awareness, perceived quality, and association, and measures the influence of parent brand’s equity on the extended brand from a consumer perspective. In this study, data from 151 consumers who have purchased luxury fashion products in Kuala Lumpur were collected through quantitative methods and the results were obtained by a simple linear regression analysis of SPSS. The results showed statistical significance with p<0.05 which revealed that the parent brand's equity had a significant positive impact on its extended brand while most studies focused on the impact of the extended brand on the parent brand. Simply put, this research not only makes a theoretical contribution to the parent–extended brand relationship but also fills knowledge gaps in related fields. Moreover, based on the empirical results, this study proposes a series of suggestions for correctly measuring brand equity to facilitate smoother brand extension, providing practical guidance for the luxury fashion industry.

Effectiveness of Live Selling Marketing Strategies as a Key Tool to Enhance Sales in the Fashion Business

This research examines how live selling marketing strategies can boost sales for a fashion brand. Data was gathered through a questionnaire on the brand’s Instagram, and Smart PLS was used for statistical analysis to understand the relationships between different factors. The results show that live selling significantly enhances customer engagement, sales conversion rates, and brand loyalty. The study confirms the reliability of the research model and highlights key factors that contribute to successful live selling, along with the challenges faced. Practical recommendations are provided to help optimize live selling strategies in the fashion industry. While the findings are specific to the selected brand, they offer valuable insights for other fashion brands looking to implement similar strategies.

Can Corporate Social Responsibility Shift Consumer Behavior? Insights from Scenario-Based Experiment in the Fast Fashion Industry

This study investigates the interplay between Corporate Social Responsibility (CSR) engagement and pricing strategies in shaping consumer purchase intentions in the fast fashion industry. Using a scenario-based experimental design with 267 participants, this research explores how different levels of CSR and two distinct price points influence purchasing behavior. Additionally, the moderating effects of individual differences, such as consumer wealth, motivations for sustainable behavior, and income, are examined. The findings indicate that higher levels of CSR engagement significantly enhance purchase intentions, particularly when combined with higher price points, perhaps due to consumer perceptions of CSR programs associated with more expensive brands as more authentic. However, price remains a critical factor for lower-income consumers, revealing an “ethical consumption gap” where affordability outweighs ethical concerns. Extrinsic motivations, such as social pressure, strongly influence wealthier consumers’ decisions, while intrinsic motivations show a more complex relationship with purchasing behavior. The findings provide practical insights for fast fashion brands, suggesting that aligning CSR with competitive pricing and authentic messaging is crucial for appealing to both price-sensitive and ethically conscious consumers.

Investigating the Routes to Produce Cellulose Fibers from Agro-Waste: An Upcycling Process

The agriculture and agri-food sectors produce substantial amounts of plant-based waste. This waste presents an identifiable research opportunity to develop methods for effectively eliminating and managing it in order to promote zero-waste and circular economies. Plant-based waste and by-products are acknowledged as valuable sources of bioactive compounds, including cellulose fibers. Direct application of these fibers in non-food sectors such as textiles can reduce the environmental impact of secondary raw materials. This review aims to provide an overview of novel concepts and modern technologies for efficiently utilizing plant-based waste and by-products from the agricultural and agro-industrial sectors to extract fibers for a variety of final applications, including the fashion industry. Two major routes are identified to produce cellulose fibers: the extraction and purification of natural cellulose fibers and the extraction and purification of cellulose pulp that is further processed into manmade cellulosic fibers. Scalability of experimental results at the laboratory or pilot level is a major barrier, so it is critical to develop closed-loop processes, apply standardization protocols, and conduct life cycle assessments and techno-economic analyses to facilitate large-scale implementation.

How can consumers behave sustainably in the fashion industry? A systematic literature review of determinants, drivers, and barriers across the consumption phases

How can consumers behave sustainably in the fashion industry? A systematic literature review of determinants, drivers, and barriers across the consumption phases