Evaluating Impact of Experiential Marketing Activities on Repurchase Intention: Testing Mediating and Moderating Model on Apparel Industry.

Abstract

This examination is giving critical data to the backers of Pakistan's private universities in understanding clients' necessities more significantly to add to the improvement of their business. The data is collected through surveys. The pieces of information have been inspected through expansive outlines, using a structure and factors that are simply uniquely crafted to the fascinating necessities of Pakistan. In the consistent review, gathers created utilizing existing hypotheses, produce speculations, embrace structures for data plan and perform tests to show the proposed hypothesis. The clothing business is the essential unit of assessment all through the assessment of these elements. Our assessment is quantitative and besides embraces an objective strategy. The model size 250 and the assigned people is from clothing industry of Pakistan. Firstly, we utilize descriptive statistics to scrutinize the respondents' characteristics and outcomes. Additionally, we centre around the appraisal of the assessment model's results. Finally, we examine the insightful significance and hypothesis testing of the model. This total technique engages us to secure significant encounters into the data, which can be used to seek after informed decisions and drive accomplishment. Additionally, while the current study used a survey method, qualitative data such as customers' opinions and the nature of products could be added through open-ended questions to provide more in-depth insights. In conclusion, our study provides valuable insights into the relationship between issue identification and social media engagement, perceived corporate identification, and loyalty towards a company. Future research can build upon these findings to explore additional factors and expand the scope of the study. This specific research framework is never been used earlier in Pakistan’s Apparel industry. The originality and significance is to use Positive E-Wom as moderator in Pakistani market.