PurposeThe purpose of this study is to explore which insights the hero’s journey framework provides to the micro-level perspective of the process a project manager goes through in a project.Design/methodology/approachThe study design involves a longitudinal qualitative case study in which we follow a project manager over the course of two projects. In Canada, the project manager undertook the world’s first hotel rooftop honeybee garden project. Later, he implemented a rooftop honeybee garden at the Waldorf Astoria New York. The stages and archetypes within the hero’s journey framework are used as an analytical grid for analysis.FindingsOur research reveals how the hero’s journey framework can be utilized as a lens to understand the process of a project from the viewpoint of the project manager. The research shows that projects can have comprehensive stages and transform the project managers themselves.Research limitations/implicationsThe research investigates small-scale projects that are peripheral to the core business of the case organizations. A limitation is that the findings may not be applicable for bigger, more complex and core business projects. Another limitation is that the research relies on secondary data only. Two managerial implications: For a project manager to start out on a hero’s journey, triggers that make the project manager respond to “a calling” need to be present. The project manager must be able to deal with different archetypes, whether helpful or harmful, along the process.Originality/valueThe research extends existing knowledge on a project manager’s decisions, obstacles, opportunities, thoughts, emotions and actions through the project process by showing how the hero’s journey framework can be used as a supplement to the well-known metaphor of a project as a temporary organization. Further on, the research demonstrates how an analytical framework can enhance the understanding of the process of a project manager from a micro-level perspective. In addition, the research deals with corporate social responsibility (CSR) related projects that are of high relevance in the contemporary society.