EARLY IN HIS reform career, Nelson O. Nelson distinguished himself as a profit-sharing employer in St. Louis, and as a Bellamy Nationalist, Single Taxer, communitarian and non-Marxian socialist (1). At dawn of 20th century, Nelson was faced with choosing practical goals for his reformist efforts. Nelson devoted his later career to promoting garden cities and consumer cooperative movement. The Garden City movement's impact transformed many a city and suburb in America. Consumer co-ops became an established American institution re-exported to other parts of world. Nelson O. Nelson and reformers like him brought this about. By time that Nelson's friends, Samuel Jones and Henry Demarest Lloyd died, world of reform had changed considerably from what it had been a decade before. Depression, Marxism, emergent craft unionism, and urbanization had all taken their toll of universalistic reformisms of communitarians, Social Gospellers, and non-Marxian Socialists. Jones died as he had lived-an individualistic believer in Golden Rule who agreed with Washington Gladden that the true Socialist is one who always considers well effect of what he is doing, not merely on his own fortunes, but also upon common weal. Lloyd's earlier antimonopolism had succeeded better in broadening its scope. When Lloyd died in 1903, his reform approaches were characterized by a non-Marxian avowal of a cooperative commonweal based on a 'mixed economy' model provided by Switzerland and New Zealand. Though both reformers appealed to a more active State to preserve 'Rights of All' by controlling natural monopolies, neither man considered 'Socialism' as primarily a movement for economic betterment of any single class. Instead, reforms they advocated aimed at a regeneration of the whole people on individual and spiritual, as well as economic, levels. Nelson lived on into new century. In last two decades of his life, Leclaire community he had founded and consumer's cooperation came increasingly to structure his reformist thinking. As continuing patterns of industrialization and response undermined universalistic re-