Ganjar Pranowo Research Articles

Ganjar Pranowo's Branding Politics Through Instagram Media in the 2024 Presidential Election Contestation

This research is motivated by the use of social media by political actors to build political branding which is one of the strategies to increase the electability of one of the presidential candidates in the 2024 presidential election contest, namely Ganjar Pranowo. The purpose of this research is to find out the political branding displayed by Ganjar Pranowo on Instagram social media as a political media in strengthening his electability in the Contestation of the 2024 Presidential Election of the Republic of Indonesia. The method used in this research is a qualitative research method with a descriptive approach. The data collection technique in this research uses observation and documentation. The results showed that political branding carried out on Instagram @ganjar_pranowo, consisting of 4 categories, namely policy, person, party, and presentation.

Persuasive Strategies Used by Indonesian’s Presidential Candidate Ganjar Pranowo in His Speech

Persuasive Strategies Used by Indonesian’s Presidential Candidate Ganjar Pranowo in His Speech

Measuring the Strength of Presidential Campaign Funding, Political Party Advertising Shopping 2024

The General Election Commission has released a report on the campaign funds of the presidential and vice-presidential candidates for the 2024 election. Prabowo Subianto - Gibran Rakabuming Raka was recorded as the largest, far surpassing Ganjar Pranowo - Mahfud MD and Anies Baswedan - Muhaimin Iskandar.The advertisements were created to get the audience to increase the party's popularity. Golkar is the political party with the highest advertising spending on social media over the last three months, disbursing funds amounting to IDR 3.74 billion. This figure is quite far apart when compared to the advertising costs of other political parties. I am following in second place with a nominal advertising expenditure of IDR 785.6 million. National Awakening Party and Gerindra with advertising costs on social media amounting to IDR 195.7 million and IDR 49.18 million respectively. PSI is in first place with the most advertisements, namely 1,277 advertisements on television amounting to IDR 42.84 billion, Perindo is in second place for the party with the most advertisements on TV, IDR. 82.73 billion and 1,220 advertisements. The electability of the political parties PDIP and Gerindra compete closely in the female voter group, these two parties were both chosen by 18.8% of female voter respondents. Gerindra's electability reached 19.5%, slightly ahead of PDIP which obtained 19.3%. In the election of 5 major political parties, namely Gerindra, PDIP, Golkar, PKB and PKS, Gerindra was the party most chosen by young people under 30 years of age, with a vote share of 24.6%.

THE MEANINGFULNESS OF DEMOCRATIC VALUES IN THE ARGUMENTS OF THE FIRST INDONESIAN PRESIDENTIAL CANDIDATE DEBATE IN 2024

The realization of democratic values is a serious effort to alleviate some of the problems that occur in Indonesia. This matter was discussed in depth by three candidates for President of Indonesia in 2024; Anies Rasyid Baswedan, Prabowo Subianto, and Ganjar Pranowo at the inaugural debate event which took place on December 12 2023. In this regard, this research seeks to analyze the meaningfulness of democratic values contained in the debate arguments for the 2024 Presidential Candidates of the Republic of Indonesia as well as the driving factors. This research uses a content analysis method with a qualitative approach, focusing on democratic values in the first debate session of the 2024 Indonesian Presidential candidates. Data was collected through transcription of debate videos and other sources such as books and journal articles; national and international. Analysis was carried out using a thematic approach so that the validity of the data was obtained through diligent observation. The research results show that Anies Rasyid Baswedan's argument tends to include the value of equality before the law with six (6) findings, Prabowo Subianto's argument focuses more on respect for human rights with four (4) findings, and the same goes for Ganjar Pranowo who focuses its arguments towards respecting human rights with five (5) findings.Crucial issues such as unequal access to justice, human rights violations and corruption are the driving factors for the 2024 Indonesian Presidential candidates to raise debate arguments that contain democratic values.

Politik Pencitraan Partai PDIP Jawa Barat terhadap Ganjar Pranowo dalam Menghadapi Pilpres 2024

This research investigates the political image strategy adopted by the West Java Indonesian Democratic Party of Struggle (PDIP) towards a potential figure, Ganjar Pranowo, in facing the 2024 Presidential Election. Based on a constructivist paradigm with a qualitative approach, this research uses a case study method with a focus on data triangulation. Involving in-depth interviews, content analysis and participant observation, the research aims to explore the political dynamics of imagery and its impact on public perception. The results of content analysis highlight political communication strategies, development of popular economic discourse, use of social media, and image construction through political advertising. The findings show the need to increase strategic integration with local values, the effectiveness of social media, and the concretization of community economic programs. While providing an in-depth look at the political image of the West Java PDIP, this research also presents insights that can contribute to the understanding of political strategy at the local and national level.

Demokrasi, Governance, dan Oligarki: Konglomerasi Media MNC Group Keterlibatannya Melancarkan Capres Ganjar Pranowo Pada Pemilu 2024

This article discusses the issue of the MNC group as oligarchic media and the news it displays only appears to be based on political interests. The media oligarchy influences political contestation, the latest political reality shows that the Perindo Party supports presidential candidate Ganjar Pranowo in the 2024 presidential election and also utilizes television media as a political capital and political campaign infrastructure in the 2024 presidential election. This research aims to explore the phenomenon of the MNC Group media conglomeration which siding with the coalition of presidential candidate Ganjar Pranowo to form an oligarchy that can influence the governance system. This research adopted a qualitative research design and data collection was carried out through literature reviews from various journals and online publications of articles related to this issue. Research findings show that the MNC Group as the media broadcaster broadcasts broadcasts on television only for political purposes, this has resulted in a democratic crisis because the media no longer has independence, and this phenomenon states that there is a media oligarchy in Indonesia which makes Indonesia bad governance. The research results contribute to a better understanding of democracy, media oligarchy, and cultural hegemony in political media.

Semiotic analysis of presidential candidate roasting video content on TikTok’s @sandissukron

This study aims to analyze the content of presidential candidate roasting videos on @sandissukron’s TikTok account using Peirce’s semiotic theory. The research method used is descriptive qualitative with data collection through indirect observation of three @sandissukron video contents and documentation studies. The results showed that the video content can be analyzed using Peirce’s semiotics, resulting in various meanings ranging from principles, traits, personalities, to implied goals. The explanation of these meanings is described in a trichotomy table consisting of sign, object, and interpretant. The gestures, intonation and coded language in the video represent the nature and personality of the intended presidential candidate. Anies Baswedan is portrayed as someone who is good at rhetoric and has a smart political strategy, Prabowo Subianto is portrayed as a power-hungry individual with a poor record on human rights, while Ganjar Pranowo is portrayed as a figure who is not trusted and is considered a party puppet. This research provides deep insight into how signs in TikTok video content can provide complex interpretations of presidential candidates and reflect public opinions and perceptions. It shows that social media has a significant role in shaping political narratives and public opinion.

Netizens’ Discussions on Twitter Concerning Floods and Presidential Candidates

This qualitative study dives into social media debates about flood disasters in Jakarta, using Twitteras the significant inquiry medium. The primary goal is to discover new patterns of online social interactions, shed light on the concept of selective exposure, and rigorously chronicle the activities of critical actors in this digital network. We conducted the data gathering process on May 25, 2023, specifically focusing on the selected phrase "Banjir Jakarta." For a thorough study, NVivo 12 Plus compiled a significant dataset of 3,427 tweets. We divide the research findings into three distinct sections: the volume of conversations, the various categories of influencers involved, the prevailing sentiment and conversational tone of these influencers, and an exploration of the most frequently employed words in these discussions. This study highlights the significant impact of nanoinfluencers in these talks, accounting for the vast majority (93.70%) of participants. Furthermore, it emphasizes the active debate around the most likely presidential candidates for 2024. This speech had two prominent figures, Anies Baswedan and Ganjar Pranowo, who both elicited different tones and sentiments. Within this complex communication landscape, influencers emerge as crucial entities actively shaping public attitude and discourse, spanning news portals and individual social media profiles. Finally, this study highlights the enormous importance of social media, particularly Twitter, in shaping public awareness and driving political conversations, notably in crisis management and future presidential candidates.

The The Relationship between the Media Agenda and the Public Agenda on the Electability of Presidential Candidates

Facing the 2024 election, two big figures have emerged who have been nominated as Indonesian presidential candidates for the 202-2029 period, namely Anies Bawesdan from the Nasdem Party and Ganjar Pranowo from PDIP. These two figures then became targets of the media by sharing information and activities carried out. Every report in the mass media is essentially a construction of events by the mass media based on the reality that occurred. The ability to construct this discourse will have a major influence on the opinions, decision making and political attitudes of readers. By understanding the work of media reality construction, people will be wise and appropriate in utilizing any information from the mass media. Solopos.com's media agenda setting regarding the two presidential candidates Anies Bawesdan and Ganjar Pranowo certainly greatly influences the level of electability of readers, especially among FISH Univet Bantara students who were respondents to this research. This research aims to determine the influence of the Solopos.com media agenda setting on the electability level of students in the candidacy of Anies Bawesdan and Ganjar Pranowo in the 2024 election and to analyze the influence of the public agenda on the electability level of students in the candidacy of Anies Bawesdan and Ganjar Pranowo in the 2024 election. The method used is a quantitative research approach. Data collection techniques use questionnaires, observation, documentation. Data is measured using a Linkert scale with a range of 5 options. Statistical analysis uses multiple linear regression analysis techniques. The respondents of this research are students of the Communication Science Study Program, Even Semester, Academic Year 2022-2023. The research results show that there is a relationship between the Solopos.com media agenda and the public agenda regarding the electability of presidential candidates. The political situation leading up to the 2024 election is an important moment for the Solopos.com media which is directly or indirectly participating in branding candidates Anies Bawesdan and Ganjar Pranowo as presidential candidates.

Analisis Media Monitoring dan Jaringan Program Lapak Ganjar untuk Mendukung Pemasaran Digital bagi UMKM

Lapak Ganjar is a program launched by the Governor of Central Java Ganjar Pranowo since July 2020 to help promote commodities for Central Java MSMEs, especially when facing economic challenges during the ongoing Covid-19 pandemic, via Instagram @lapak_ganjar. This program is developing to support digital marketing for MSMEs, not only MSMEs in Central Java, but also MSMEs in several other provinces. This research aims to describe the analysis of media monitoring and network of the Lapak Ganjar program to support digital marketing for MSMEs. Several relevant concepts are used in this research, including the concepts of digital marketing and electronic word of mouth (e-WOM). This type of research is quantitative descriptive with media monitoring and network analysis methods using brand24 and netlytic. Media monitoring analysis was carried out in the period June to July 2022. The results of media monitoring analysis via brand24 in that period revealed that the Lapak Ganjar program received positive sentiment from netizens, while Twitter analysis using Netlytic in June to July 2022 found a total of 2,013 tweets mentioning the word Lapak Ganjar with some relevant related keywords. Network analysis via Netlytic also displays cluster 1 which refers to the account most frequently referred to, namely the ganjaranapps account.

Media Online Terhadap Elektabilitas Ganjar

This research aims to find, analyze online media towards Ganjar's electability. The focus of discussion in this research is on defining the nature of language, Ganjar's electability, Ganjar's social media management, Ganjar's political public relations through social media. The writing method used in this research is descriptive analytic, which is a method that describes or provides an overview of the subject under study using data or samples collected in such a way, without analysis to draw conclusions about the public. Ganjar Pranowo's popularity and electability were at their lowest point when he was first announced as a candidate for Central Java governor. Dian said the popularity problem caused by the pairing of Ganjar and Heru in Central Java in early 2013 was considered insufficient, but raised the possibility that PDIP votes would be split with a parliamentary victory.

Assignment of Meanings by Audiences Towards Ganjar Pranowo’s Personal Branding on Semarang City’s People

Youtube is a social media site that enables the audiences to give comments, share, and like focusing solely on video contents. Youtube functions as a medium of information and entertainment. Ganjar Pranowo has a personal branding in this specific app that differentiates him from other Indonesian political figures. This research aims to analyze how the audiences give meaning towards Ganjar Pranowo’s personal branding in his Youtube channel. This research is conducted through the descriptive qualitative method, with the extensive usage of interviews and documentation for collecting data. In analyzing Ganjar Pranowo’s personal branding, this research uses Stuart Hall’s reception analysis theory in giving meaning to audience media message, divided into three positions: 1) Hegemonic-dominant; 2) Negotiated, and; 3) Oppositional. Other that that, this research also uses Peter Montoya’s eight concepts of personal branding: 1) Specialization; 2) Leadership; 3) Personality; 4) Difference; 5) Appearance; 6) Unity; 7) Firmness, and; 8) Prestige. This research shows that in general, audiences accept Ganjar Pranowo’s personal branding. This is shown through the responses of the informants, with three of them firmly in the hegemonic-dominant position, two of them in the negotiated position, and none of them in the oppositional position.

Finding the Next Successor: Visual Message in Caricature Image

Caricature is a form of visual communication wherein messages are conveyed through exaggerated and often humorous distortions of characters, serving as a critique of societal issues. Caricature often serves to critique various aspects of society, including social, cultural, economic, legal, and political conditions. Similarly, the political landscape surrounding the 2024 general election has intensified, fostering active and diverse discussions through both direct and indirect media channels. Mass media visualizes the very busy pros and cons of the Indonesian future successors. The proponents and the supported people are arguing and the one that can represent them will be the leader of government in 2024-2029. Funny, amusing, and intriguing caricature images in National Mass Media are interesting to study to see how the interpretation on the form of a caricature object is using the meaningful visual signs. This research was limited to caricature images by a cartoonist, Kang Yuyun, that was published in TEMPO National mass media in January-June 2023. The object of illustrative image was limited using a purposive sample that is considered representing the objective of research. The data mining was carried out through observation, interview, document, and literature. Observation was conducted directly in Tempo’s Office, Jakarta; interview was conducted online with the cartoonist; document included the caricature images that have been published on Sunday; and literature came from scientific works such as journal, proceeding, and books. All data were collected to be validated using triangulation and then analyzed using Roland Barthes’ semiotic theory about denotation, connotation, and myth. The findings reveal that Kang Yuyun’s caricature images in TEMPO mass media during the 2024 General Election depict three groups supporting Ganjar Pranowo, Prabowo Subianto, and Anis Bawesdan as potential successors, emphasizing unity in nation-building and promotion. Keywords: caricature, mass media, the successor, semiotics

Comparative Model of Political Marketing of the Winning Team of Ganjar Pranowo- Taj Yasin with Sudirman Said-Ida Fauziah in the 2018 Central Java Election in Pati Regency

This study is a comparative study of the political marketing model that occurred in the 2018 Central Java regional election competition in Pati Regency. The focus is on how the political marketing models run by candidates and winning teams in winning the competition, then what causes the strong competition in the election in Pati Regency. The findings of this study include four important things that are the main causes of the strong competition in running political marketing between the winning teams of candidates in Pati Regency, causing different political marketing models to be run to gain support from voters. First, the Work Program offered; Second, Campaign Presentation; Third, Political Marketing Media Channels; Fourth, Personal Branding of Candidate Leadership. The method used is a qualitative method.

2024 Indonesian Presidential Election: How Prabowo Won

In 2024, major democracies, including India, the United States, and Indonesia, held national elections. Indonesia was first to hold its presidential election on February 14, 2024, where approximately 205 million voters participated. This election is significant for several reasons: its implications for other large democracies, its potential impact on the regional order in Southeast Asia amidst US-China tensions, and its effect on Indonesia’s democracy. Three candidates contested the election: Anies Baswedan, former Governor of Jakarta; Ganjar Pranowo, former Governor of Central Java; and Prabowo Subianto, the Minister of Defense. Although Ganjar led the polls until April 2023, Prabowo’s support surged after November 2023, leading to a close race. Contrary to expectations of a runoff, Prabowo won decisively, with 58% of the vote share in the first round. This article explores why Prabowo’s third presidential bid was successful and examines the election’s impact on Indonesian democracy.

Political Attitude of the 212 Alumni towards Muhaimin Iskandar as a Candidate for Vice Presidentiality of Anies Baswedan

The General Election is an event where the public can choose their leaders openly and compete between the three presidential candidates, namely Lt. Gen. TNI (Ret.) H. Prabowo Subianto Djojohadikusumo, H. Ganjar Pranowo, S.H., M.I.P., and H. Anies Rasyid Baswedan, S.E., M.P.P., Ph.D. The third candidate certainly has their strategy for selecting a vice presidential candidate and how to campaign. Anies Rasyid Baswedan and Muhaimin Iskandar, as candidate pair number 1, experienced many challenges in getting public support. This research aims to explore the political attitudes of the Persaudaraan Alumni 212 community organization using interpretative qualitative methods to understand social phenomena through Bryman's interpretation process. Meanwhile, to find out the extent of the truth of the research, the author uses qualitative data analysis techniques starting from data collection and data analysis, data reduction, data presentation, and conclusions. The results of the research show that, on average, the administrators and members of the Persaudaraan Alumni 212 showed cognitive, affective and conative components regarding Muhaimin Iskandar's candidacy as Anies' vice-presidential candidate, who then ultimately accepted candidate number 1 because of the mental that resulted from joint deliberations and produced Itjima Ulama.

ANALYSIS OF IMPOLITENESS COMMENTS OF NETIZEN ON NAJWA SHIHAB YOUTUBE CHANNEL

This study is entitled "Analysis of Impoliteness Comments of Netizens on Najwa Shihab YouTube Channel". This study aims to examine the types of impoliteness strategies used by netizens in speaking in the comments column of Najwa Shihab's YouTube channel on the show "Ganjar Pranowo Bicara Gagasan" based on Jonathan Culpeper’s theory. In this study, the research design used is a qualitative descriptive method to analyze the types of impoliteness strategies used by netizens in commenting on the comment section of Najwa Shihab's YouTube channel on the "Ganjar Pranowo Bicara Gagasan" video uploaded in September 2023. Data will be obtained from transcripts of printed materials related to incivility, with Culpeper's theory as the basis of analysis. The results of this study identified four types of impoliteness strategies from 100 comments studied contain impoliteness strategies on the video, the four categories of impoliteness identified include: Bald on Record Impoliteness (25%), Positive Impoliteness (22%) with Insukting Others (3%), Rejecting Similarities with the Listener (1%), Diverting Topics that are Sensitive or do not want to be Discussed (5%), Using Inappropriate Code (1%), Not Interested in Conversation (6%), Look For Differences Opinion (4%), and Using Unclear and Confidential Language (2%), negative impoliteness (26%), and Sarcasm or Mock impoliteness (27%), while Withhold Politeness is not found because it can only be found in oral speech. Based on the analysis, Sarcasm or Mock Impoliteness (27%) is the most dominant type of impoliteness strategy. From these findings, it can be concluded that Indonesian netizens often express meanings that are opposite to the words they actually say, which aims to criticize or make fun of their interlocutors in a subtle way.

Pengaruh kemiskinan, pendidikan, dan kesehatan terhadap pertumbuhan ekonomi di Jawa Tengah pada era Ganjar Pranowo

This research aims to determine the influence of poverty, education, and health on economic growth in Central Java during the Ganjar Pranowo era. This research uses a quantitative approach, and the data comes from BPS Central Java Province. The analysis technique used is multiple regression analysis. The research results show that poverty hurt increasing economic growth in Central Java Province during the Ganjar Pranowo era. However, other results show that education does not affect economic growth in Central Java. Other findings also show that health has a negative effect on economic growth.

Simulation Political Branding #Ganjarpresiden2024 Base on Media Sosial Analysis

Talking about 2024 is certainly talking about the political year in Indonesia. Year of 2024 is the year when legislative candidates and of course presidential and vice-presidential candidates starts contesting. Currently, one of the presidential candidates from the party that won the 2014 and 2019 elections is Ganjar Pranowo. As one of the presidential candidates in 2024, Ganjar Pranowo really needs to present himself as a person who deserves to be the president of Indonesia in 2024, so it is important for Ganjar Pranowo to utilize his social media and then through the concept of hyperreality give an effect to a wide audience through social media. This research was conducted to find out how Ganjar Pranowo's political branding simulation in preparation for the 2024 Presidential Election is based on big data analysis on Tiktok social media through content related to Ganjar's candidacy as a Presidential candidate in 2024. The focus of the research is the arrangement and meaning of #GanjarPresiden2024 signs and messages on mainstream social media received by digital society and then forming a simulation of Ganjar Pranowo's political branding which is the result of the digital communication process towards Ganjar's political representation as a 2024 presidential candidate. The research method uses Jean Baudrillard's theory with a simulation approach.

PERSEPSI PUBLIK DAN MEDIA SOSIAL DALAM KAMPANYE DIGITAL PILPRES 2024

This research in-depth explores the impact of political social media on the 2024 Indonesian presidential election process, especially concentrating on three candidates: Prabowo Subianto, Ganjar Pranowo, and Anies Baswedan. The study found that social media has become a highly effective tool for political campaigns, allowing candidates to reach young voters and influence overall public opinion. The content presented and the delivery methods each candidate chooses are key to the success of a digital campaign. The issues raised in the campaign are a representation of the needs, hopes and challenges faced by Indonesian society today. Plus, digital literacy is very important for analyzing information conveyed via social media. This study shows changes in political campaign strategies through public participation in the democratic process through two-way communication facilitated by social media. Emphasis on content and delivery methods is the key to successful digital campaigns. The issues raised reflect the needs, hopes and challenges of Indonesian society today, while digital literacy is important in analyzing the information presented. Social media provides space for active community participation in the democratic process by facilitating two-way communication, demonstrating adaptation and innovation in campaign strategies. Understanding how information is disseminated and received by the public has become increasingly important in politics increasingly influenced by social media. The stage of the art in this research is important in understanding how presidential elections take place in the technological era and provides strategic suggestions for future political campaigns. By connecting public perception and social media in the digital campaign for the 2024 presidential election, this research is important in shaping the direction of political debate and policy in Indonesia