The investigation was carried out to examine the performance of Azospirillum isolates on growth and N uptake of Gaillardia pulchella with two nitrogen levels. Azospirillum strain OAD-2 inoculation significantly increased plant height, number of leaves per plant, branches per plant and total dry mass accumulation in G. pulchella than other inoculations and/or uninoculated control. The application of 150 kg N ha −1 further enhanced the above plant growth parameters significantly over application of 112 kg N ha −1. The N uptake of G. pulchella was enhanced due to Azospirillum strain OAD-2 inoculation, which was further augmented in the presence of nitrogen. The combination of Azospirillum strain OAD-2 and 150 kg N ha −1 showed the highest N uptake at 120 DAT. Plant growth and yield parameters also increased when inoculated with the non-diazotrophic, but efficient IAA producing, Azospirillum strain OAD-57. From this investigation, it can be concluded that Azospirillum strains OAD-2 and OAD-11 can play an important role in the N nutrition of G. pulchella.