Field and growth chamber experiments, and grower trials, were conducted to determine the effects of GA3 sprays on yield and fruit quality of rabbiteye blueberry (Vaccinium ashei Reade) in northern Florida and southern Georgia. Multiple GA3 sprays at various stages of flower development increased fruit set and yield in field experiments (Florida) and grower trials (Georgia) when compared to controls. Nonpollinated rabbiteye flowers sprayed with GA3 had greater percent fruit set and delayed fruit development compared to hand pollination. Percent fruit set and average fruit weight were reduced at 21C night temperature when compared to 10C night temperature for both hand-pollinated and GA3-treated fruit. Overall, yields were increased by multiple applications of GA3 during bloom, but average fruit size was reduced and the fruit development period was lengthened.