This research paper describes one of the possible approaches to project management in an uncertain business environment as part of the implementation of operational policy. The operational stage of the project is a key factor in the company's success in the market, as its effectiveness is directly reflected in the company's revenue, financial results, project payback and the ability to use free cash for planned purposes. The scientific research was based on the premise that companies operate in a highly competitive environment, when it is extremely difficult to change operational policies. Such restrictions include the response of competitors, which can be expressed in a price war and increased marketing costs, which forces the company to spend even more financial resources to maintain its presence in the market. In this case, the company can resort to improving financial efficiency by using available resources more efficiently, increasing the return on investment and hedging risks. We considered the optimization option when the company uses a non-standard method of project analysis with such a tool as FX SWAP. The main idea of this method is to obtain additional income from investing Free Cash Flow in a financial asset in a foreign currency, which brings an annual income. When using this method, the income consists of the interest income on the investment asset and the increase in the value of the investment asset in foreign currency as a result of the strengthening of the foreign exchange rate. In the scientific study, it was noted that this tool demonstrates its effectiveness only in the case of a fall in the national currency, resulting in additional income, but thanks to such an improvement in financial policy, it is possible to increase all the key performance indicators of the project and increase the free cash that the company will have as a result of the project.
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