In the conceptual design stage, designers usually initiate a design concept through an association activity. The activity helps designers collect and retrieve reference information regarding a current design subject instead of starting from scratch. By modifying previous designs, designers can create a new design in a much shorter time. To computerize this process, this paper proposes an intelligent design retrieval system involving soft computing techniques for both feature and object association functions. A feature association method that utilizes fuzzy relation and fuzzy composition is developed to increase the searching spectrum. In the mean time, object association functions composed by a fuzzy neural network allow designers to control the similarity of retrieved designs. Our implementation result shows that the intelligent design retrieval system with two soft computing based association functions can retrieve target reference designs as expected.