The advancement of the logistics industry has fostered the enhancement of operational efficacy within the socioeconomic domain. However, the current inevitable privacy leaks in the process of logistics transportation have seriously affected the development of the industry, which led to a crisis of consumer trust and even caused economic recession. This paper proposes a self-sovereign identity privacy protection scheme tailored specifically for logistics transportation contexts. First, the scheme entails furnishing users with one-time-use tokens while establishing decentralized identities capable of concealing identity information and ensuring the secure transmission of data. Furthermore, the scheme integrates fuzzy identity-based encryption to encrypt identity information, thereby guaranteeing the confidentiality and integrity of logistics user identities along with their associated data. Compared with other schemes, this scheme exhibits superior security in the realm of logistics transportation. Its targeted encryption technology and self-sovereignty strategies address the critical issue of privacy leakage, thereby safeguarding consumer privacy rights and interests while facilitating the sustainable development of the logistics industry.