To fully leverage the role of family doctors as health gatekeepers and effectively improve their work enthusiasm and satisfaction, China vigorously promotes incentive policies for family doctors. However, there are many problems in the institutional design and local implementation of incentive policies for family doctors in China, resulting in low job satisfaction among family doctors in many regions currently. Based on this, this article takes Fuzhou, China as an example to point out that the incentive system for family doctors still faces problems such as low sense of professional achievement, limited promotion space, and unreasonable salary distribution. Based on this, this paper puts forward the following suggestions. The relevant part should focus on optimizing the performance model and providing a basic guarantee for family doctors. At the same time, attention should be paid to strengthening training to enhance their competitiveness. Finally, improve the promotion system to provide a platform for the development of family doctors. Taking Fuzhou City as an example, this study provides local experience for the development of a family doctor incentive system in China.