The article reveals the influence of financial analysis on the forecasting process. The role of financial analysis in the effective management of an enterprise for making strategic decisions is determined. The author emphasizes the variety of financial analysis tools that provide different levels of detail and depth of analysis. The relationship between financial analysis tools and their role in various aspects of organizational management, including the planning process, choosing a development strategy and optimizing the capital structure, has been identified. Forecasting financial results based on current data allows you to assess the future profitability and risks of an investment project. The characteristics of financial indicators, payback estimates and the degree of stability of financial flow are presented, taking into account risks and resource allocation when assessing the effectiveness of investments. An overview of forecasting shows the place of methods in enterprise analysis during planning and the potential effect on the organization’s activities. The key aspects of the use of statistical methods in forecasting financial flows are considered. The selection of sources includes the analysis of various financial sources in order to determine the most effective and suitable for a particular investment project. The main directions for choosing sources of financing for investments are summarized. Analyzing changes in key financial indicators allows you to take proactive measures to manage risks and adapt to changing conditions.