Future Intentions Research Articles

Reducing Inequality in Student Outcomes in U.S. Geography Education: The Importance of Understanding Student Attitudes

This study examines relationships between geography achievement and the psychological characteristics of geography learners in eighth grade. Using data provided by the National Assessment of Educational Progress (NAEP), the researchers developed a statistical model of geography achievement comprising student and teacher/school-level predictor variables. The model included five predictor variables based on composite measures of student affective disposition. Hierarchical linear modeling accounted for data clustering. Controlling for the full set of predictors, geography achievement was positively associated with students’ self-reported enjoyment of complex problems, academic self-discipline, and interest in and enjoyment of geography, whereas lower levels of geography achievement were associated with students’ self-reported level of persistence in learning. Race, gender, disability, minority language status, and instructional exposure were predictive of affective differences between groups of geography learners. The results of the study underscore the need to consider student attitudes in efforts to close achievement gaps and encourage the future geography intentions of students in U.S. geography education.

EXAMINING TWO CONSECUTIVE YEARS OF OLDER ADULTS’ EVERYDAY PROSPECTIVE MEMORY LAPSES AND INFLAMMATION BY GENDER

Abstract Prospective memory (PM, i.e., memory for future intention) is vital to daily life. Although PM deficits can distinguish healthy older adults from those in early stages of dementia, limited work has examined PM and biological markers associated with memory decline. Extending past work, we examined self-reported PM lapses in daily life and systemic (circulating) inflammatory markers by gender across two years. Older dementia-free adults (n=90, Mage=76.84 years; 62%women) enrolled in the ongoing Einstein Aging Study completed two-waves of data collection (approximately one year apart), each including two-week measurement bursts of daily self-reported PM lapses which were summed across respective bursts. Averaged levels of systemic inflammatory cytokines (IL-1β, IL-4, IL-6, IL-8, IL-10, TNF-a) and C-reactive protein were derived from two blood samples per wave (pre/post burst). Among men, cross-sectional and cross-lagged correlations between PM and IL-8 were significant, such that reporting more PM lapses correlated with higher levels of IL-8 (ps<.009). Among women, wave-1 PM correlated with wave-2 TNF-a (p=.018), and wave-2 PM correlated with wave-2 IL-10 (p=.041). No other links emerged. Consistent with past research, these preliminary findings suggest that IL-8 may be an important correlate of poor daily PM in men. The neural substrate of this association could include accelerated aging or increases in Alzheimer’s or vascular pathology. Among women, lagged relationships between PM and inflammation may be indicative of pathology. Continued investigation into PM and inflammation that account for gender may reveal longitudinal links that could aid in early identification of persons at risk for cognitive decline.

Psychological distress and voting behaviour in nine countries of the former Soviet Union

Poorer mental health is linked to a lower likelihood of voting in elections. However, little is known about this association in non-Western settings. This study examined the association between psychological distress and voting in nine countries of the former Soviet Union (FSU). Data were analysed from 18,000 respondents aged ≥ 18 in Armenia, Azerbaijan, Belarus, Georgia, Moldova, Kazakhstan, Kyrgyzstan, Russia and Ukraine collected during the Health in Times of Transition (HITT) survey in 2010/11. Information was collected on previous voting behaviour and future voting intentions. Psychological distress was assessed with a 12-item scale. In pooled multivariable logistic regression analyses psychological distress was significantly associated with ‘never voting’ (not having voted previously or intending to vote in future) and ‘past voting only’ (having voted previously but not intending to vote in future). In stratified analyses psychological distress was linked to never voting in women and working-age adults. The significant association between psychological distress and voting was observed only in hybrid political regimes. Psychological distress is associated with a reduced likelihood of voting in FSU countries especially among women, working-age adults and those in hybrid political regimes.

When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour

This study investigates luxury tourists’ outbound travel motivation and how it influences their tourism destination selection, satisfaction, and future revisit intention. Two hundred and fifty-six (256) respondents participated in this study. The online survey link was shared using social media platforms where the snowball technique spread the questionnaire links to the respondents that fit the study's inclusion. Partial-Least Square-Structural Equation Modelling (PLS-SEM) was used to test and confirm the study model and hypotheses. Combining two theoretical underpinnings, Maslow’s theory of motivation and push and pull motivations theory, this study’s findings depict two major antecedents of luxury-driven experiences: social value and destination uniqueness. The results demonstrate that luxury tourists’ push and pull travel motivation predictors emerged as significant antecedents for their destination satisfaction and willingness to return. Furthermore, the mediating effect confirms that satisfaction plays a significant mediating role in the pull motivation and revisit intention inter-relationship. The findings of this study provide empirical support for understanding the psychological aspects of luxury travellers while offering insights for destination managers to develop niche marketing strategies for attracting luxury tourists. The present research also provides luxury tourism destination managers with a clear comprehension of the underlying mechanism of the luxury tourists’ loyalty generation process.

Golf players as a customer segment: the influence of handicap level and residency in customer satisfaction and expenditure

Segmentation has been proven to be one of the best tools to facilitate sports entities' achievement of their goals. The objective of this research was to analyze the influence on customer expenditure and satisfaction for an elite golf event based on segmentation variables such as residence (local vs visitor) and handicap level of the attendees (spectator vs spectator-player). In addition, this research aimed to establish a multivariate model that allows predicting the place of residence and the handicap based on the interaction of the analyzed variables, with the intention to establish a behaviour pattern based on these variables for those attending an elite golf tournament. Results revealed that attendees with a golf handicap exhibited higher satisfaction levels and were more likely to recommend and spend at golf events. On the other hand, non-handicap spectators and those attendees from outside Madrid displayed higher economic expenditure, indicating the importance of meeting their specific needs to achieve positive economic impact results. The decision tree models provided insights into attendee behavior, identifying factors influencing their satisfaction and likelihood to attend again. Factors including future attendance intention, satisfaction with the food court variety, and spending on accommodation and souvenirs were found to be significant predictors of residency and handicap level. In conclusion, this research contributes to the understanding of customer behavior at elite golf events, offering practical implications for event organizers and sport managers. Keywords: consumer expenditure, customer satisfaction, golf, handicap, segmentation, sport events, sport tourism.

Travellers’ Attitude and Intention towards post Covid-19 Travel: The Moderating Role of Traveller Personality Type

COVID-19 has crucially changed the motivations, attitudes, and behaviours of travellers. This study explores the shifts in travel attitudes after the COVID-19 pandemic and how these changes affect the intention for upcoming travels. It investigates the moderating role of the traveller personality in forming the relationships between travel attitude’s antecedents and future travel intention. The study adopts the deductive approach and employs the quantitative method to achieve its aim. It compares the perceptions collected via a questionnaire from random travellers from three countries: UAE, Egypt, and Jordan. PLS-SEM is used for data analysis. It is revealed that protection motivation intentions, destination selection factors, and travel patterns/ arrangements predict travel attitudes post the pandemic. Cautious travellers are highly concerned with protection intentions and destination selection post-epidemic compared with normal travellers. Findings help us understand the shifts in travel attitudes and intentions after the pandemic. Understating the influence of the epidemic on tourists’ attitudes and intention to travel post-pandemic is strongly needed to accelerate tourism recovery and ensure a safe travel environment for tourists. Theoretically, the study responds to the research calls for examining the changes in travel motivations, attitudes, and behaviours. Practically, the study profiles travellers based on their travel personality (i.e., cautious versus normal travellers) and identifies the characteristics of each category. This will help destination marketers and service providers to adopt the relevant strategies to meet the tourists’ needs, expectations and fears in the post-pandemic new normal.

Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

PurposeIn the channel-mix era, the customer journey involves combining channels during all the stages of the decision-making process, such that creating and maintaining relationships with consumers poses a challenge to retailers. This work aims to explore what role brands play in this issue by analyzing what impact the perceived benefits of brand channel-mix have on consumer self–brand connection (SBC) and what their effect is in enduring consumer–brand relationships (i.e. future channel-mix use and word of mouth [WOM]). This paper also explores the moderating role of product involvement in these relations.Design/methodology/approachThe authors carried out a personal questionnaire with a sample of 288 consumers who were recruited after leaving one of the stores of a clothing brand that is a successful example of distribution channel management.FindingsInsofar as consumers perceive channel-mix benefits, SBC will be higher and (or as a result) their future intentions with the brand will be more intense. In addition, the results show that product involvement moderates the relationship between SBC and channel-mix use intention and WOM.Originality/valueThis work contributes to channel-mix, relationship marketing, brand and product involvement literature by analyzing how customers may be retained in the channel-mix era through brand management and by considering product category involvement. This study merges brand and product variables to explore their impact on relationship marketing within channel-mix behaviors.

Self-compassionate reflective writing for affect regulation in Australian perinatal women.

The current study investigated the effect of a brief online self-compassionate reflective writing task on affect regulation in a sample of Australian perinatal women. Participants were 55 women (Mage = 35.47, SD = 3.79) who were pregnant (16.4%) and/or had an infant <24 months old (76.4%). State self-compassion, positive and negative affect, and future help-seeking behavior intentions were compared at pre- and post-intervention while controlling for trait self-compassion. Inductive thematic analysis was used to extract themes regarding why participants deemed the intervention helpful or unhelpful. As hypothesized, global state self-compassion and intention to engage in self-care behavior were higher, and negative affect was lower, immediately post-intervention relative to pre-intervention scores. Follow-up subscale analyses revealed that the mechanisms of the shift in state self-compassion scores were via reduced self-judgment and overidentification and increased common humanity. There was no significant change in positive affect or intention to engage in help-seeking behavior. Most participants (75%) indicated that the task was helpful with themes identified as written format, changed perspective, dedicating time to reflect, improved mood, and practicing self-kindness. Self-compassionate reflective writing may be a brief and accessible psychosocial approach with the potential to foster healthy emotion regulation and coping among perinatal women.

Family building and pregnancy experiences of cisgender sexual minority women

Although 10% to 20% of cisgender women aged 18 to 40 years have a sexual minority identity (eg, bisexual, lesbian, and queer), there is limited research on the family building and pregnancy experiences of sexual minority cisgender women. Improving our understanding of the family building and pregnancy experiences of cisgender sexual minority women is critical for improving the perinatal health of this population. This study aimed to compare the mode of family building, past pregnancy experiences, and future pregnancy intentions among cisgender sexual minority women by sexual orientation. This is an observational study which was conducted using cross-sectional data collected in 2019 from a national sample of 1369 cisgender sexual minority women aged 18 to 45 years. Most participants (n=794, 58%) endorsed multiple sexual orientations, most commonly queer (n=641, 47%), lesbian (n=640, 47%), and/or bisexual (n=583, 43%). There were 243 (18%) cisgender sexual minority women who were parents. Pregnancy was used by 74% (181/243) of women to build their families. Among participants who used pregnancy, 60% (108/181) became pregnant through sexual activity with another parent of the child, whereas 27% (64/243) of women used donor sperm. An additional 10% (n=24) became parents through second-parent adoption, 10% (n=25) through adoption, and 14% (n=35) through step-parenting. Bisexual women more often used sexual activity to become parents (61/100, 61%) compared with queer (40/89, 45%) and lesbian women (40/130, 31%). In contrast, lesbian (50/130, 39%) and queer (25/89, 27%) women more often used donor sperm to become parents compared with bisexual women (11/100, 11%). Among the 266 (19%) cisgender sexual minority women who had ever been pregnant, there were 545 pregnancies (mean, 2.05 pregnancies per woman). Among those pregnancies, 59% (n=327) resulted in live birth, 23% (n=126) resulted in miscarriage, 15% (n=83) resulted in abortion, and 2% (n=9) resulted in ectopic pregnancy. A quarter of women had future pregnancy intentions, with no differences by sexual orientation. Overall, few participants (16%) reported that all of their healthcare providers were aware of their sexual orientation. Cisgender sexual minority women primarily built their families through pregnancy and a quarter have future pregnancy desires. In addition, there were important differences in family building methods used by sexual orientation. Providers should be aware of the pregnancy and family-building patterns, plans, and needs of cisgender sexual minority women.

How rejected recommendations shape recommenders' future product intentions

AbstractWhen a consumer (a recommender) recommends a product to another consumer (a recommendee), it is not uncommon to learn whether the recommendee chose the recommended option (i.e., accepted the recommendation) or a different option (i.e., rejected the recommendation). Our research examines how rejected recommendations affect recommenders' subsequent intentions toward the originally recommended product. We find that upon learning one's recommendation was rejected, recommenders are less likely to repurchase or choose the product in the future. This negative effect emerges because recommenders question their knowledge about the recommended product (i.e., self‐perceived expertise is reduced). Such questioning is more likely to occur when the recommendee is a close other and less likely to occur when the recommended product is perceived to primarily differ from alternatives due to subjective preferences (i.e., horizontal differentiation is salient). Importantly, this rejected recommendation effect is shown to be distinct from a social proof account. The current research contributes to WOM theory by identifying a novel outcome of recommendation interactions—rejected recommendations—and by demonstrating that this outcome can cause consumers to shift away from a product despite having felt positively enough about the product to recommend it to others.

Depicting Socio-Psychological Profile of COVID-19 Vaccination Hesitators and Rejecters

Vaccination hesitation and rejection is one of the major health risks in the epidemics of any infectious diseases with profound implications for public health in general. In order to provide a deeper insight into vaccine hesitation and rejection, we collected the data from individuals who did not take the COVID-19 vaccine in Serbia (N = 534), since the recently ended pandemic also confirmed the importance of these issues. We analyzed the associations between future vaccination intention and several psychological constructs including conspiracy ideation, concerns about contracting a disease and having major health problems, conservatism, pro-vaccination immediate social surroundings and empathy. An increased possibility for future vaccination was negatively related to conspiracy ideation and conservatism measures but positively associated with vaccination support from important others and threat perception of infectious disease and health concerns. Conspiracy beliefs mediated the links from both conservatism and vaccination support from important others toward future vaccinations intention, while threat perception of infection mediated the link between vaccination support and the criterion measure. Present findings enable a deeper understanding of vaccine hesitation and rejection and provide guidelines for psychologists and public health workers for facilitating vaccination against infectious disease.

Severe Perineal Lacerations in First Delivery: Association with Subsequent Reproductive Outcomes.

Background: Severe perineal lacerations (SPLs), common worldwide, are associated with short- and long-term complications: pelvic floor disorders, fecal incontinence, fistula, and profound psychological impacts. Limited research suggests that experiencing SPL may influence future reproductive intentions, but research on outcomes is lacking. Methods: We analyzed the effect of experiencing SPL during a first delivery among a large cohort of Swedish births between 1992 and 2013. We used linear and multinomial logistic regression to estimate the associations between SPL and four reproductive outcomes: subsequent total birth number, probability of a second birth, interpregnancy interval (IPI), and subsequent scheduled cesarean birth. Results: Among 947,035 singleton live-born first-births, we found that experiencing SPL was associated with slightly fewer overall births in fully adjusted models (a decrease of -0.020 births; 95% confidence interval [CI]: -0.028 to -0.012), but no difference in the probability of a second birth (risk ratio [RR]: 1.00; 95% CI: 0.99 to 1.00) or IPI. Scheduled cesarean was increased in births after SPL (adjusted RR: 4.57; 95% CI: 4.42 to 4.73). A secondary comparison of SPL to severe postpartum hemorrhage suggests that some of these observed differences may be related to experiencing any severe outcome, and some specifically to perineum disruption. Conclusion: This study provides a deeper understanding of the long-term impacts of SPL, which may be useful in informing best clinical practices for supporting women who have experienced SPL.

Social validity of telepractice in families with children with autism

This research evaluates the social validity (SV) of Telepractice as an intervention modality in families with children with ASD. The study analyzed the SV perceived by families according to the characteristics of the intervention and service delivery. A total of 168 Spanish families with a child with ASD or developmental delay at risk for ASD receiving support services from 45 centers in 44 cities around Spain. Structural equation modeling was used to study the impact of service characteristics on families’ perception of SV of telepractice in terms of effectiveness, feasibility, usefulness, caregiver confidence and competence, and future intentions. Results showed that families with children with ASD had an overall positive social validity of telepractice. Videoconference combined with phone calls and email was the modality with higher social validity scores, and the perceived technology skills was directly related to SV scores. Families receiving multiple telepractice sessions per week during longer periods of time tend to show a more passive role and lower perceptions of social validity. Implications for practice are presented, such as weekly videoconferencing sessions with an active family role in order to allow specialists observe the family's interactions with the child, monitor progress, and build caregiver capacity.

대학 비교과교육과정에 대한 학생 인식

This study analyzes how students who participate in non-curriculum perceive the non-curriculum, which is very important for students to develop competencies required in today’s rapidly changing social environment. Students at a university located in the metropolitan area participated in the survey questionnaire utilized in this study. Results indicate the following. First, only 16.39% of the students had participated in non-curriculum, which was not particularly high. Second, as a result of analyzing students’ perception of the need and their participation in non-curriculum, perceived need was much higher than participation in all stages and types of programs. The stages and types of non-curriculum that needed to be improved immediately were learning research projects, competitive exhibitions, and contests belonging to the experience-oriented flourishing stage. Third, compared with the students who had not participated in non-curriculum, the students who had participated in non-curriculum perceived the need of the non-curriculum much more. In addition, as a result of analyzing the actual participation of students who participated in non-curriculum compared to the future participation intent of students who did not participate, the intention to participate was lower than the actual participation. Based on the above research results, the following suggestions were made in this study. To increase students’ participation rate in non-curriculum, it is necessary to link their experience of participation in non-curriculum with scholarships or major curriculum certification systems and continue to provide education about non-curriculum to the professors. Through performance analysis and student demand survey of current non-curriculum, it is suggested to operate various programs that the students want and need, to support non-curriculum tailored to gender, grade, and college characteristics, and to expand community-linked non-curriculum.

Findings from a survey looking at attitudes towards AI and its use in teaching, learning and research

Artificial Intelligence (AI) is having an advancing dramatic impact on Technology Enhanced Learning (TEL) in Higher Education. (Popenici &amp; Kerr, 2017) observed an emergence of the use of AI in HE (Higher Education) and pinpointed challenges for institutions and students including issues of academic integrity, privacy and “the possibility of a dystopian future” (p. 11). Potential benefits of AI in HE includes creating learning communities through chatbots (Studente &amp; Ellis, 2020), automated grading, individualized learning strategies and improved plagiarism detection (Owoc et al., 2019). It is unclear how often, and in what manner, students are engaging with AI during their learning and in creating submissions for assessments tasks and if this engagement is creating unrealistic outcomes. It is also unclear how educators are engaging with AI during their teaching and curriculum/assessment design and how this may be impacting the learning outcomes of their cohorts. This research study was conducted to investigate the perceived immediate and long-term implications of engaging with AI of both staff and students on learning and teaching within the University of Adelaide. The design of the research study is underpinned by a blended approach combining Situational Ethics and Planned Behavior Theory to understand the ethical considerations and behavioral activities and future intentions of staff and students regarding the use of AI. Situational Ethics provides a framework for examining the contextual nature of ethical decision-making regarding AI (Boddington, 2017; Memarian &amp; Doleck, 2023). Planned Behavior Theory provides understanding of individuals' motivation and rationalization to engage with AI (Wang et al., 2022). By employing a mixed qualitative and quantitative design, collecting data via online surveys, the study's findings shed light on the ethical challenges and attitudes associated with AI implementation in higher education and provided insights into the factors that influence staff and students’ individual intentions to engage with AI technologies in Learning and Teaching. Participants from all faculties across a wide diversity of student cohorts and staff responded to the surveys. Initial findings reveal educators are suspecting a greater student use of AI than the data demonstrates. The most frequent use of AI by students is for checking grammar and this is more prominent in the international student cohort. Students trust their human educators more than AI for course content and feedback on assessments. Educators are comfortable using AI but feel also they need greater support and training. The majority of students (70%, n=126) are not concerned about the implications of using Generative AI in higher education, regarding issues related to privacy, bias, ethics, or discrimination. However, demonstrating an active concern in this field, the most common use of AI by university staff is to test its capabilities to complete assignments. These and other findings from the study can provide guidance to staff and students by describing current practices and making recommendations regarding assessment, curriculum design, and Learning and Teaching (L&amp;T) activities.

The breadth of animacy in memory: New evidence from prospective memory

Studies using retrospective memory tasks have revealed that animates/living beings are better remembered than are inanimates/nonliving things (the animacy effect). However, considering that memory is foremost future oriented, we hypothesized that the animacy effect would also occur in prospective memory (i.e., memory for future intentions). Using standard prospective memory (PM) procedures, we explored this hypothesis by manipulating the animacy status of the PM targets. Study 1a reports data collected from an American sample; these results were then replicated with a Portuguese sample (Study 1b). Study 2 employed a new procedure, and data were collected from a broader English-speaking sample. In these three studies, animate (vs. inanimate) targets consistently led to a better PM performance, revealing, for the first time, that the animacy advantage extends to PM. These results strengthen the adaptive approach to memory and stress the need to consider animacy as an important variable in memory studies.

Are Norwegian car users ready for a transition to vehicle-to-grid technology?

Vehicle-to-grid (V2G) is a technology which enables electric vehicles (EVs) to transfer electricity back to the power network. The V2G technology allows energy systems to balance renewable energy, thus contributing to climate change alleviation. Employing a self-report online survey among Norwegian car users (n = 929) in November 2021, the study aims to investigate how perceptions and beliefs towards the V2G system motivate both EV users and non-EV users (combustion engine car owners as potential future EV users) to utilise the V2G technology in the future. Understanding similarities and dissimilarities in future intentions of V2G use across two groups of car users (i.e., EV and non-EV users) may facilitate segment-specific marketing. The core theoretical framework in the study is a hypothesised model based on the Technology Acceptance Model and the Theory of Reasoned Action. The results show that the theoretical framework substantially explains future V2G use intentions. The model showed that behavioural beliefs related to the use of V2G technology and varying concerns and benefits about this system (e.g., concern over vehicle battery, usefulness in terms of financial and environmental benefits) explain V2G adoption among the groups. A multiple-group structural equation model showed structural stability in associations between the model constructs and intention across EV and non-EV users. However, non-EV users had lower means on central variables (i.e., trust in V2G, perceived ease of use, vehicle battery concern, perceived usefulness, subjective norm, and intention). In accordance with the postulated social cognitive theoretical framework, the study concludes that both groups of car users have a significant belief-behavioural intention to participate in V2G technology. When it comes to behavioural change campaigns, the same measures could be taken into account for both groups of car users. Non-EV users, however, should receive more attention in such campaigns. To promote V2G adoption among car users, particularly among non-EV users, a multifaceted policy approach is needed. This should include financial incentives like tax credits, educational campaigns highlighting EV benefits with V2G contracts, expanding EV charging infrastructure, and developing a public-private V2G infrastructure.

Science Identity of Turkish Students: Adaptation of the Science Identity Questionnaire and Analysis in Terms of Demographic Variables

ABSTRACT Background Science identity has an important place in revealing the effects of learning experiences. Furthermore, science identity can help to understand future career intentions related to science; therefore, it needs to be understood and assessed. Purpose The aim of this study was to adapt the Student Science Identity Questionnaire into Turkish and examine its validity and reliability. Sample In the study, data were collected from 755 high school students in the Central Anatolian Region of Turkey. Design and Methods In the first part of the study, a scale adaptation was performed. In the second part, differences between groups were analyzed using parametric tests. Results Confirmatory factor analysis confirmed the structure of the instrument consisting of 24 items and four factors and showed that the model had excellent fit values. Cronbach’s alpha values of the factors that make up the instrument were between .83 and .90, composite reliability values ranged between .92 and .93, factor loads and average variance extracted values were found to be above .50. In addition, the square root of the average variance extracted values and the correlation values between the factors were examined and the validity of the measurement model was ensured. Conclusion The findings show that the Student Science Identity Questionnaire is a valid and reliable instrument in the Turkish sample. In addition, students’ science identity varies according to gender and socioeconomic status.

The Effect of Avatar Self-Integration on Consumers’ Behavioral Intention in the Metaverse

This study explores the relationship between users and avatars, focusing on the degree of facial resemblance and the realism of fashion items as the main factors of avatar self-integration that affect consumers’ behavioral intentions. Through a contactless survey, this study empirically identified how avatar–user resemblance and fashion item realism influence consumers’ future spending intention on virtual fashion items and the continuous usage intention of the metaverse by mediating psychological identification. We also demonstrate the moderating role of users’ self-monitoring of the effect of avatar–user resemblance on psychological identification. We found a positive mediation role of psychological identification between avatar–user resemblance, fashion item realism, and users’ consumption intentions. Additionally, a higher self-monitoring tendency strengthens the positive effect of avatar–user resemblance on psychological identification. The study establishes an academic basis for metaverse retailing by uncovering connections between predictors contributing to users’ consumption intentions in the metaverse.

A hybrid e-logistics service quality approach: modeling the evolution of B2C e-commerce

PurposeThis research paper aims to examine two hybrid models of logistics service quality (LSQ) and its influence on satisfaction, loyalty and future purchase intention in a business-to-consumer (B2C) e-commerce context. This study extends the literature for LSQ by incorporating the second-order assurance quality construct, which comprises personnel contact quality, order discrepancy handling and order returns, into one of the hybrid models.Design/methodology/approachA survey-based approach is used to collect data. Participant responses to questions concerning multiple LSQ dimensions and behavioral perceptions from their most recent online shopping experience are measured using structural equation modeling.FindingsFindings highlight the importance of including a second-order construct assurance quality as a more explanatory model. Results illustrate that online ordering procedures and assurance quality impact customer satisfaction more than other prominent LSQ dimensions. Furthermore, the findings revealed a customer loyalty is a partial mediator between customer satisfaction and future purchase intention. This underscores the significance of improved logistics services as a competitive edge for e-commerce retailers.Research limitations/implicationsImplications are limited to the e-commerce B2C domain.Practical implicationsThe findings of this study underscore critical LSQ dimensions that garner greater satisfaction and retention in the online shopping experience. The results indicate that the effective and efficient handling of the initial order and any order problem significantly influences customer satisfaction and reaps the long-term benefits of customer retention.Originality/valueThe authors present and empirically test a hybrid model of LSQ in a B2C e-commerce domain that captures many of the important elements of the customer experience as espoused in the literature.