Future E-commerce Research Articles

TikTok Shop: Future of E-Commerce? How Can Galderma Leverage Tiktok Shop to Increase its Penetration and Improve its Market Share in Indonesia Skincare Market?

TikTok was introduced to the Indonesian market in September 2017. Upon its launch, TikTok quickly gained popularity among Indonesian users, especially among the younger demographic, for its short-form video content that allowed for creative expression and entertainment. One of TikTok services is TikTok Shop, an integrated e-commerce capabilities directly within the TikTok app, allowing users to browse, purchase, and sell products without leaving the platform. They launch this service in April 2021. The platform introduced features like shoppable videos and live shopping events, where users could interact with influencers and brands in real-time while purchasing products providing a new and engaging way for Indonesian businesses to reach potential customers and boost sales through interactive and entertaining content. Galderma Indonesia Healthcare is one of the leading companies dedicated to advancing dermatology for every skin story. Galderma strategically its positioned in attractive, consumer-driven segments of the dermatology market, characterized by high growth fundamentals supported by science-based product differentiation and premium positioning. One of Galderma’s brands that is available in Indonesia is Cetaphil. Cetaphil products are available in modern retailers with Health & Beauty channel as the top contributor, followed by general trade and pharmacy channel. Even though available, Cetaphil is still low in in skincare category penetration. This study examines the positioning and promotional strategies of Cetaphil on TikTok Shop using qualitative research methods. Primary data was gathered through expert interviews, while secondary data was sourced from internal company reports, previous research studies, and strategic agency reports.

A Quick Analysis of E-Commerce

Internet shopping is now a sea change that has implications with both consumers and advertisers. Digital transformation will played a great role as in upcoming easy access to financial divisions and business services in a rising economy. To combat deceptive conduct, the rising use of smart mobile operators and the World Wide Web as a niche product for exchange of goods and services and foreign investment needs a stronger attention on t s security. The advances in internet technology has created havoc in almost every element of a lives. E-commerce has a lot of benefits that boost customer and give conveniences in any place and enabling accompany to get a higher market share. As a consequence of extensive internet usage, e-commerce has risen in popularity, and companies, particularly continue, and are rapidly moving to this option as a differentiating strategic framework. This paper discusses about E-commerce, E-commerce providers, Benefits, and Challenges. This paper can be used by researchers for further study in E-commerce in future

ANALISIS PERKEMBANGAN TOKO ONLINE (E-COMMERCE) DI INDONESIA

This article discusses the impact of e-commerce in Indonesia. E-commerce has become a popular way for people to fulfill their needs in the midst of daily activities. With many marketplaces and online stores available, e-commerce has changed the process of buying and selling. E-commerce has made it easier for buyers to get products without going to a physical store, and for sellers to reach a wider audience. E-commerce has also helped increase the efficiency of businesses and has the potential to increase the income of small and medium-sized enterprises. The future of e-commerce in Indonesia is promising, with an estimated annual growth rate of 53.23%. Some popular e-commerce platforms in Indonesia include Bhineka, Blibli, Gramedia, Tokopedia, Bukalapak, and Shopee. Important features of e-commerce include shopping carts, discount coupons, and shipping options. Despite the benefits of e-commerce, there are also challenges, such as the need for consumer protection and the need to establish trust between buyers and sellers.

Integracja systemów płatniczych w IoE oraz metaverse – wyzwania i przyszłość e-commerce w wirtualnym świecie

In the era of the burgeoning metaverse, integration of payment systems is becoming a key element to enable seamless and secure transactions in virtual environments. This paper focuses on an analysis of current payment solutions in the metaverse, as well as their challenges and future prospects. The first part of the paper discusses existing payment systems available in the metaverse, including cryptocurrencies, tokens and traditional payment methods, highlighting their impact on transaction dynamics and the perception of value in the virtual world. The main challenges of integrating these systems are then presented, such as data security, identity verification, complex processes for exchanging currencies (crypto and traditional), and interoperability issues between different virtual environments. In the final part of the paper we focus on the future of e-commerce in the metaverse, considering what technological innovations may affect the shape and nature of commerce in the virtual world, and what opportunities lie ahead for entrepreneurs and developers in terms of creating new business models. The conclusions of this publication highlight the importance of proper integration of payment systems in the metaverse for achieving sustainable and balanced e-commerce development in virtual environments, as well as underscoring the need for further research and innovation in this field to meet users’ growing expectations and provide them with secure and efficient payment methods.

Research on the impact of the application of artificial intelligence technology on the sustainable development of mobile e-commerce

PurposeThis article aims to reveal the factors influencing the sustainable development of mobile e-commerce from both user and operational perspectives. It fills the gap in qualitative research on the sustainable development of artificial intelligence (AI) technology in mobile e-commerce based on the grounded theory. This study provides valuable insights and inspiration for sustainable development in this field and lays the theoretical foundation and research reference for future studies.Design/methodology/approachBased on the grounded theory (GT), interview method was used to conduct the study.FindingsThe impact of AI applications on mobile e-commerce is mainly reflected in three stages of the customer shopping process. They are pre-shopping, mid-shopping and after-shopping AI services and each of the three stages has its own separate dimensions that need attention. The study and its persistence aspects are discussed.Practical implicationsThe results of this study can provide forward-looking suggestions and paths for the construction and optimization of future e-commerce platforms, contribute to the sustainable development of e-commerce and contribute to the sustainable and healthy growth of the social economy.Originality/valueThis study proposes sustainable development measures for the application of AI in mobile e-commerce, from operation to supervision, which is an important reference for promoting coordinated and rapid socio-economic development.

Analysis of E-Commerce Management Policies Based on The Current Situation of Development

At present, e-commerce is an indispensable part of the development of the real economy. This article on the guiding policies of government supervision and support for the development of e-commerce. This article first finds that e-commerce is applied to rural revitalization and raised issues such as internal supervision and supply chain innovation of e-commerce. This article follows the progressive decision-making model and analyses the development process and future of e-commerce. When studying the development of e-commerce, some questions were raised: E-commerce has not fully met the ever-changing consumer demand and has not fully realized stable development. There are loopholes in the internal supervision of the e-commerce industry at all stages of the development of e-commerce, and the government's e-commerce policy formulation still needs to be improved. And the industrial chain supply chain in the e-commerce industry needs to be expanded and innovated in response to changes in the post-epidemic era. This article proposes to formulate regulatory policies to standardise commission distribution, internal interest rates, and encourage high-quality professionals to invest in logistics innovation, promote the overseas circulation of goods, and promote the development of the foreign economy. It also provides a guiding role for the implementation of future government measures and the formulation of national e-commerce development policies.

Future of E-Commerce in India

E-commerce encompasses all types of trade that take place solely in cyberspace. There are many advantages to buying things online, including greater selection, lower prices, and greater ease of use. E-commerce can be broken down into two distinct areas: sales of goods and services over the Internet, and the use of the Internet for financial and retail transactions. E-commerce, or electronic commerce, is the practis of conducting business dealings via electronic communication technologies such as the Internet, telephones, and fax machines. The banking, tourism, media, and retail sectors are just a few examples of online businesses that stand to benefit from future expansion. Where and how various forms of international electronic commerce are practis around the world is determined by a variety of economic, political, cultural, and supranational institutions. The Indian economy will not be the only one hurt by this. The Internet economy has been compared to a "gold rush." E- significance commerce's to the expansion of the economy can be attributed to a number of factors. The study looked at regions all the way from Australia to the Antarctic, and from North America to South America. The potential for e-commerce to better people's lives and the world at large makes it essential for both B2B and C2C transactions.

A Model Statistical during Covid-19 Future ECommerce Revenue for Indonesia Aviation

A Model Statistical during Covid-19 Future ECommerce Revenue for Indonesia Aviation

Online Dispute Resolution: The Future of E-Commerce in Kenya

Online Dispute Resolution: The Future of E-Commerce in Kenya

Antecedents of user attitude towards e-commerce and future purchase intention

This study attempts to analyze the antecedents of e-commerce user behavior and their effect on future purchase intentions. Theoretical exploration shows that the antecedents used in the behavior of e-commerce users are perceived self-efficacy, perceived ease of use and perceived usefulness. The study uses the behavior of e-commerce users as a mediating variable. The study was also conducted using a quantitative method, by distributing questionnaires to 250 e-commerce users in Indonesia. The analysis technique used is Structural Equation Modeling (SEM) with SmartPLS software. The results show that perceived self-efficacy had a positive effect on perceived ease of use and perceived usefulness. These three antecedents in turn have a positive and significant effect on future e-commerce shopping interest by using mediation of user behavior. The results are theoretically useful for deepening Technology Acceptance Model exploration by estimating future buying behavior and interest. Practically, this study encourages e-commerce platform website developers to increase the ease and usefulness to increase the positive behavior of users in purchasing products.

Future e-commerce recommendation based on purchasing pattern analysis amid COVID era

Future e-commerce recommendation based on purchasing pattern analysis amid COVID era

The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19

The Future of e-Commerce: Live Stream Shopping and Purchase Intention Post-COVID-19

Future of E-commerce in India-2021: A Study from a Researchers Perspective

Abstract: E-commerce stands for electronic commerce and performing business online and electronically. The E-commerce has entirely transformed the conventional perception of business. E-commerce deals with buying and selling of goods and services with the help of internet and computer networks. Hence, this research has focused on understanding the growth & development of E-commerce in India and what the current trends in E-commerce are. This research has adopted the qualitative research approach and provides a review of existing literature in order to understand the scope, growth and development of E-commerce in India with the current trends that derives industry growth. Findings of this study further indicate that E-commerce will see rapid and continuous growth in India. These works also find out, E-commerce delivers the several kinds of opportunities to the Retailers, Producers, the People and Wholesalers

Future e-commerce recommendation based on purchasing pattern analysis amid Covid era

Future e-commerce recommendation based on purchasing pattern analysis amid Covid era

Intention Quality Model to Improve the Trust Relationship between Customers and SMEs for E-commerce Implementation in Libya

In the current global market, internet business has emerged to empower the business exchange between customers and traders efficiently. The main focus of e-commerce is to develop trade and encourage a fruitful customer relationship. Trust is a significant element in improving business execution. This study was designed to explore the factors affecting consumer trust in e-commerce in the context of Libyan SME's. The infrastructure of Libya is ready to take up e-commerce technology with the availability of purchasing sites such as Open Libyan Market and Dokkan, adoption of internet services and electronic payment cards. However, there is reluctance in online purchases and low trust from the customers. Many SMEs which have been established in Libya have operated in a short period then collapsed. Unfortunately, businesses have not taken the initiative to understand customer preferences and make good use of social media for e-commerce purposes. This research focuses on these study gaps with a particular interest in trust issues in the Libyan context beginning in 2011. It hypothesises that trust and purchase intention is influenced by process quality, service quality, website quality, information and security. This study uses a sample of 385 respondents of the Libyan online purchasers obtained through the snowball sampling technique to solicit the primary data for the study. The secondary data will be utilised from previous studies and the internet. Structural equation modelling is used to analyse the hypothesised correlations, while cognitive analysis is used in analysing open-ended mental representations. This study will inform the current and future e-commerce implementation on the preferred customer service and gain customer trust.

Future of E-Commerce in Bangladesh Fashion Industry and Customer Appreciation in E-Commerce

Future of E-Commerce in Bangladesh Fashion Industry and Customer Appreciation in E-Commerce

Factors That Determine the Adoption Intention of Direct Mobile Purchases through Social Media Apps

In the last few years, a number of social media e-business models including the social networking giants of Facebook, Pinterest and Instagram have offered direct purchase abilities to both their users and the involved enterprises. Hence, individuals can buy directly without having to leave the social media website. At the same time, there is a significant increase in the number of online purchases through mobile devices. To add to this, nowadays, the vast majority of internet users prefer to surf via their smartphone rather than a desktop PC. The aforementioned facts reveal the abilities and potential dynamics of Mobile Social Commerce (MSC), which is considered not only the present but also the future of e-commerce, as well as an area of prosperous academic and managerial concern. In spite of its several extant abilities and its booming future, MSC has been little examined until now. Therefore, this study aims to determine the factors that impact smartphone users’ behavioral intention to adopt direct purchases through social media apps in a country where these kinds of m-services are not yet available. In specific, it extends the well-established Unified Theory of Acceptance and Use of Technology (UTAUT) model with the main ICT facilitators (i.e., convenience, reward and security) and inhibitors (i.e., risk and anxiety). The suggested conceptual model aims to increase the understanding on the topic and strengthen the importance of this major type of MSC. Convenience sampling was applied to gather the data and Structural Equation Modeling (SEM) was then performed to investigate the research hypotheses of the proposed conceptual model. The results show that performance expectancy exerts a positive impact on behavioral intention. Furthermore, all ICT facilitators examined do impact significantly on smartphone users’ decision to adopt direct mobile purchases through social media apps, whereas anxiety exerts a negative effect.

Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China

Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China

Future Development Trend of “New Retail” and E-Commerce Based on Big Data

In recent years, my country’s “new retail” and E-Commerce (EC) have developed vigorously and have become the world’s largest offline shopping market on the Internet. At the same time, with the development of information technologies such as cloud computing and the Internet of Things, rapidly expanding data has brought mankind into the era of big data(BD). It has become possible to use BD technology to analyze the development of regional “new retail” and future EC and provide corresponding guidance. The purpose of this article is to study the future development trend of “new retail” and EC based on BD technology. Based on the development status of “new retail” and EC in Anhui Province, this paper selects Hefei and Huangshan as the research objects. After referring to numerous theoretical studies, this article has determined the factors affecting the development of regional EC, such as informatization infrastructure, logistics services, etc. At the same time, it uses the range of standardization method and selects representative indicators to construct a regional “new retail” and EC development level evaluation index system. Finally, combining the evaluation results and the development status of various regions, taking Hefei and Huangshan as examples, proposed the concept of building a regional third-party “new retail” and EC trading platform and creating regional product integration services. This article combines BD to deeply analyze the influencing factors that traditional trade and circulation companies face in the process of strategic transformation in the development of “new retail”. This article explores the strategic transformation paths and measures for traditional trade and circulation enterprises to develop the “new retail” business model Draw on. Investigation and research show that, through the evaluation model, this article concludes that Hefei’s online retail sales are higher than Huangshan’s, with an annual growth rate of more than 3%, which is also high relative to the province’s growth rate.

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce

V-commerce is emerging as a promising technology for a new type of e-commerce application, which can address the critical need for integrating both social and technical aspects of online shopping. This research provides a theoretical framework to understand the antecedents and consequences of consumer attitudes toward v-commerce. Our framework extends the technology acceptance model (TAM) by incorporating immersion, enjoyment, trust and VR self-efficacy as potential antecedents; and consumers’ intention to purchase, intention to visit the company’s online and/or physical store and intention to recommend v-commerce to others as potential consequences. Furthermore, this research proposes that processing fluency, need for touch, propensity to trust and gender have a moderating effect on consumer attitudes toward v-commerce. Overall, the propositions derived from this study can help marketers identify and analyze the factors leading to the acceptance of v-commerce (and other future e-commerce technologies) among consumers. The study concludes with a discussion of theoretical and managerial implications for future research.