Future Development Trend of “New Retail” and E-Commerce Based on Big Data

Abstract

In recent years, my country’s “new retail” and E-Commerce (EC) have developed vigorously and have become the world’s largest offline shopping market on the Internet. At the same time, with the development of information technologies such as cloud computing and the Internet of Things, rapidly expanding data has brought mankind into the era of big data(BD). It has become possible to use BD technology to analyze the development of regional “new retail” and future EC and provide corresponding guidance. The purpose of this article is to study the future development trend of “new retail” and EC based on BD technology. Based on the development status of “new retail” and EC in Anhui Province, this paper selects Hefei and Huangshan as the research objects. After referring to numerous theoretical studies, this article has determined the factors affecting the development of regional EC, such as informatization infrastructure, logistics services, etc. At the same time, it uses the range of standardization method and selects representative indicators to construct a regional “new retail” and EC development level evaluation index system. Finally, combining the evaluation results and the development status of various regions, taking Hefei and Huangshan as examples, proposed the concept of building a regional third-party “new retail” and EC trading platform and creating regional product integration services. This article combines BD to deeply analyze the influencing factors that traditional trade and circulation companies face in the process of strategic transformation in the development of “new retail”. This article explores the strategic transformation paths and measures for traditional trade and circulation enterprises to develop the “new retail” business model Draw on. Investigation and research show that, through the evaluation model, this article concludes that Hefei’s online retail sales are higher than Huangshan’s, with an annual growth rate of more than 3%, which is also high relative to the province’s growth rate.