Engineering sites of supported metal catalysts is essential to enhancing activity and selectivity. Such enhancement is typically achieved by particle size modification, surface alloying, or attaching molecular ligands. Yet, control strategies for complex, multifunctional molecules and catalysts, where selectivity is crucial, are lacking. Here, we demonstrate that submonolayer WOx with tunable coverage preferentially decorates well-coordinated Pt terrace sites as a stable ligand. By combining experimental kinetics with probe molecules, in situ spectroscopies, and first-principles modeling, we show that the WOx coverage on Pt modifies the metal-to-acid site balance while retaining the acid strength intact and results in optimal reactivity for metal-acid catalyzed reactions at a specific metal, size, and support-dependent WOx coverage. The oxide can also alter the reactant adsorption mode, reversing selectivity and pathways from terrace- to step-dominated, as evidenced in furfural decarbonylation and hydrogenation. The insights open avenues for improving metal/metal oxide catalysts beyond the specific system.
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