The study was conducted in the Boneya Boshe, Wayu Tuqa, and Diga districts of western Oromia, during the 2020 main cropping season. The objective of the study was to demonstrate a recently released finger millet variety to the farmers in the study areas. A new variety (Bako-09) was planted along with standard checks (Gute and Gudetu) on 100 m2 adjacent plots, adhering to breeder recommendations. Both qualitative and quantitative data were collected and analyzed for this study. At maturity, participatory variety evaluation was done using qualitative and quantitative traits/criteria set by the farmers to select the best variety for future use. Disease resistance/ tolerance, grain yield performance, tillering capacity, number of fingers per head, and seed color were the first five most important criteria considered by the farmers in their order of importance. The new variety was ranked first based on these criteria and was selected as the first option for future use by the farmers. An independent sample t-test was used to analyze quantitative data, while qualitative data were qualitatively analyzed and described. The mean grain yield performance of the varieties (qt ha-1) was 24.73±1.05, 20.23±0.73 and18.36±0.34 for Bako-09, Gute, and Gudetu, respectively which is statistically significant (p<0.01). The new variety, accordingly exhibited a yield advantage of 22.24% and 34.7%, respectively over Gute and Gudetu varieties. The technology gap and technology index for Bako-09 were 5.07 qt and 17.01%, respectively while the values were 14.77 qt and 42.2%; 4.4 qt and 20.17% for Gute and Gudetu, respectively, witnessing more stability and feasibility of the new variety to the farmers. The result of financial analysis also reveals that a net gain of 31755.83 ETB, 24073.33 ETB, and 20672.5 ETB were accrued from Bako-09, Gute and Gudetu varieties, respectively, evidencing more profitability of the new variety compared to the checks. The new variety, has consequently, met the farmer’s demand both in terms of qualitative and quantitative traits including financial benefits than the standard checks. This calls for wider dissemination of the variety with its full package to the farmers in the study area and with similar agro-ecological conditions.