Farmers are facing lot of problems, They will cultivate crops and other agricultural products (fruits, flowers, vegetables),They want to sell their products according to the market price but lack of knowledge they will sell their huge amount of products for small amount of money to the brokers available in the local and customers will directly approach to the brokers because of this formers are losing lot of money, they are getting cheated ,Farmers know that they are selling products to broker for small amount of money, but lack of knowledge to the farmer we thought of doing an application that can help farmers can directly sell their own products to customer with no brokers. Customers can directly contact to farmers , Farmers can sell their own products retail or wholesale according to their quantity of production in the farming to the customer directly, To get aware of all these problems and to get knowledge to the farmers this application is needed and, To bring the choice to any kind of farmer to create an environment that will let them buy or sell their agricultural products, Languages used Java, Language available Hindi, English, Technologies using Android Application. Mobile internet will help the farmers to sell their products directly to consumer. This paper provides market information to a farmer using its easy interface on the mobile application. The mobile application is intended to be used for fast and updated information delivering system for farmers. Also, it has native language support to make the transaction easy for farmers. The mobile application treats farmers as a seller and a buyer. The intention behind this paper is to help farmers so they buy or sell their agriculture goods and products. Market prices provided by data.gov.in lets the system to keep the selling and buying prices in control. As the products are to be browsed and there may be plenty of products for the user. To make browsing easy many filters can provide. Farmers face many problems while selling their goods and products, this system promises to provide an easy and recreational way to sell the products. The system lets the farmers to sell goods at a reasonable price and makes business even fair and transparent. Consumers are the opposite side of the same coin. This system lets consumer to choose from a wide variety of products, select the product as per their requirement and also to apply price filters. Location is a one of parameter for consumer and producer while selling or buying their product it will helps the user to get the product nearby their location. The basic Agriculture Equipment Rental & Product Selling System objective of the system is to considers every one need and full fills their requirement with fair and transparent agriculture business