A13STRACT.--I tested American Robins (Turdus migratorius) for individual differences in fruit consumption and preference when offered six trials of a three-way choice of white mulberry (red variety; Morus alba L.), Bella honeysuckle (Lonicera x bella), and red-osier dogwood (Cornus stolonifera Michx.) fruits. Fruit choice was examined secondarily in relation to indices of fruit quality (fruit mass, percent water, refractive index, trial date, source plant) and in relation to age, sex, and individual morphometric variation of the birds. Pooling all trials and all birds, mulberry was eaten significantly more than either honeysuckle or dogwood. Although adults differed from juveniles in body mass at capture and in relative bill dimensions, fruit choice did not vary in relation to age or sex. Also, juveniles were not more variable than adults in fruit choice. However, individual birds differed significantly in fruit choice (15 preferred mulberry, 2 preferred dogwood, 0 preferred honeysuckle), and 15 individuals were consistent in fruit choice from trial-to-trial. Indices of fruit quality changed over the course of the study. For each of the three fruit species, some variables were significantly different among individual plants, over time, or both. Some fruit-quality variables explained small but significant amounts of variation in fruit consumption (numbers of fruits eaten) and preference (number of fruit A eaten/[(number of fruit B eaten) + (number of fruit C eaten)]. Robins preferred fruits from mulberry trees that had fruits of relatively lower mass and higher refractive index. After I controlled for effects of fruit quality, trial date, and source plant in multiple regression analyses, residual consumption and preference scores still differed significantly among individuals. Residuals for mulberry and dogwood were negatively correlated, which implies a trade-off in consumption of these two fruits. Individual differences in body mass, but not in bill or wing dimensions, explained significant amounts of the variation in residual mulberry consumption and in mulberry and dogwood preference. Heavier robins tended to prefer and eat more mulberries, the largest fruit, whereas lighter robins preferred dogwood fruits, which were the smallest. Dietary diversity correlated positively with wing length. Received 26 December 1990, accepted 8 June 1991.