Management In recent years, sustainability has emerged as perhaps the most critical imperative of this century. As our lives are being altered by advancing technology in ways that we never imagined just a few short years ago, our awareness and understanding of the complexities in utilization of the nature and the impact of the footprint that we leave behind must lead us to a fundamental shift in the way we manage our individual and professional lives. The petroleum industry in concert with the rest of the world is finding that sustainability presents both risks and opportunities for its business, thus the need for incorporating sustainability as a business imperative and not a moral sacrifice. Within the next 30 minutes as you are reading this article, our planet will be travelling roughly 40,000 miles in space around the sun, more than 8,000 babies will be born on this planet, and our oil and natural gas industry will supply nearly 2 million bbl of oil in response to the increasing demand for energy. The important question is how we can keep up with the many new and unique challenges posed by this fast-paced change. The oil and gas industry faces a very challenging future. Energy demand continues to grow, while our mature fields are declining. Out of the 1.2 trillion bbl of proved oil reserves, roughly two-thirds are extremely challenging to develop and produce due to a variety of complicating problems such as depth and tight and thin formations; development and application of leading-edge technologies; and a multitude of environmental considerations and regulatory issues. Our task is to extend the life of the industry by improving the success of finding new discoveries in frontier and remote basins, increasing the ultimate recovery from existing fields, as well as the need to find ways to tap into unconventional resources. At the same time, we must intensify our focus on sustainability, which calls for meeting humanity’s needs without harming future generations. How are we to accomplish this goal of meeting energy demand in a sustainable way? Technology has always been the enabler for our industry to meet demand for the last 150 years. But now more than ever, the need for quick development and rapid deployment of technologies in the field is paramount.