Friendly Hotels Research Articles

GREEN MANAGEMENT IMPLEMENTATION: A CASE OF THE BULGARIAN HOTEL MARKET

This research article focuses on the ecological operation of accommodation services in Bulgaria. The aim of this article is to evaluate the application of various green management elements and measures in selected hotels in Bulgaria, namely in the cities of Sofia and Varna. The research will pay attention to the implementation of individual green measures in hotel operations as well as a comparison between hotel categories and hotels in the two cities in terms of the application of green measures. Running an environmentally friendly hotel can have several positive effects. It significantly manifests itself in the area of marketing – it creates an image, has an effect on current and prospective guests, and defines the positioning of the hotel. It also impacts the economic and operational aspects, with ecological elements having the potential to reduce hotels’ operating costs. The societal impact of running hotels in an environmentally friendly fashion lies in resource conservation and ensuring environmental sustainability. This research was carried out using mixed research methods, combining semi-structured interviews with hotel management staff in Varna (n = 90) and Sofia (n = 96). The total sample of participating hotels represented 81.6% of hotels in the two cities. The interviews were complemented with a questionnaire survey, which focused on the application of environmentally friendly solutions in hotel operations. In the data analysis stage, the methods of correspondence analysis, the ANOVA test and the Kruskal-Wallis test were used. The results suggest that the higher the hotel category, the stronger the trend to use environmentally friendly methods in running hotels. The research also found that there were differences between the level at which green measures were applied in hotel operations in the two cities. The research results are applicable in practice by national professional associations that support resource conservation and thus affect the entire hospitality industry.

Analisis Faktor-Faktor yang Memengaruhi Frekuensi Permintaan Konsumen terhadap Muslim Friendly Hotel di Kabupaten Belitung

Abstract: Purpose: to analyze the characteristics and factors that influence the frequency of consumer demand for Muslim friendly hotels in Belitung Regency. Method: Descriptive analysis and multiple linear regression analysis Result: Indicate that the characteristics of the respondents are dominated by women, married, age range 26 to 35 years, the last education is undergraduate, work as a private employee, length of work less than 5 years, monthly income in the range of Rp. 3,000,000 - Rp. 5,000 .000 and domiciled in Belitung. Factors of income, religiosity, service quality, and facilities have a positive and significant effect on the frequency of consumer demand in using Muslim-friendly hotel services Keywords: 1. frequency of demand 2. Muslim-friendly hotel 3. service quality 4. religiosity

Study on Muslim Friendly Hotel in Malaysia: A Conceptual Framework

The tourism industry is one of the biggest economic drivers contributing to the world's economic advancement. The growth of Muslim travelers is a new emerging segment within the travel sector that affects the global tourism industry. Given the inherent strengths to cater to the Muslim travellers, Malaysia took this opportunity to gain a greater share of this growing segment and increase the overall tourist arrivals. Since Malaysia is a Muslim majority country and pioneer for the Halal industry, the increasing demand for Islamic products and services has led the hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. However, it seems there are limited studies focusing on Muslim-friendly hotels, whereby in the past, most studies were focused on conventional hotel industry catering for travellers of different faiths. This study is very vital to promote a new field of Muslim-friendly tourism under the sector of faith travel. Therefore, this paper aims to propose a general framework in conceptualising the Muslim-friendly hotel in Malaysia that can be guided by the Islamic principles and teaching. The proposed framework may provide an insight into Muslim-friendly hotels in Malaysia by exploring the concept and the elements that enact the industry. The library research method was conducted to gather relevant information and materials on the subject matters to meet the objective of this study. This paper provides a new dimension to the hotel industry, specifically to the hoteliers, marketeers, businesses and other related agencies, by encouraging them to develop suitable products and services to cater to the needs of Muslim travellers. The outcome of this paper adds to the body of knowledge and may lead to new studies on the implementation of the Muslim-friendly hotel concept, elements and implementation in Malaysia.

SUSTAINABILE ORGANISATIONS FOR GREEN BUILDING DESIGN

Many of today’s commercial industries are realizing the negative impact they have on the Environment and taking steps to become more sustainable in hopes of lessening that impact. The hotel industry is one of those industries. Hotel owners and guests are expressing their concern for the environment, and both are playing a role in making the hotel industry more sustainable. With the help of government organizations, better technology, and green education, the idea of environmentally friendly hotels is not just an idea; it is becoming the norm.

Environmental management accounting as a perspective for hotel sustainability a case study from a Sri Lankan hotel

The consequences of the global climate change and degradation of ecosystems have created a tendency for the hotel industries to adopt and implement cleaner and safer environmental practices to their business operations. Since Environmental Management Accounting (EMA) has been witnessed around the globe as an effective tool which directs an organization to achieve the goals of sustainability, this study is designed to examine how EMA can be used as a tool to assess a hotel’s impact on the environment and its contribution towards the Triple Bottom Line (TBL). To proceed the study, a qualitative approach is adopted using a case study method. Since Environmental Management Accounting and sustainability accounting are broader concepts, an in-depth analysis was undertaken in an environmentally friendly hotel in Sri Lanka. The data collection process was mainly done using semi structured interviews as well as non-participative observations and document analysis. The findings of this study reveal that even though hospitality industries in the developing countries lag behind the commitments to the concepts such as sustainability and Environmental Management Accounting, the selected hotel has implemented EMA techniques and practices to a greater degree of success. This greater adoption of EMA practices has not only ensured effective use of energy and water sources, improved employee and customer satisfaction, ensured compliance with legal requirements but also paved the way to gain a competitive position in the market place as a brand that upholds the green visionary and sustainability as their main strategic imperative.

Hotel Guests’ Perceptions of Environmentally Friendly Practices in Jordan

Tourism still generates negative effects on the environment that consequently objected the green practices in hotels; therefore, this study comes to measure the perception of international guests towards green practices in the Jordanian hotels. This study considers the first attempt that linked the tourists' perceptions toward green practices in hotels and their willingness to stay in eco-label hotels in Jordan. The study relied on the quantitative approach to measure the level of those practices as 270 questionnaires were collected during the period from March to September 2019. The questionnaire included questions on 7 eco-label criteria (Green hotel certification, Energy, Water, Waste and Purchasing Management, Community support and Customer education) comprising all areas of hotel operations, and 3 statements to measure hotel guests’ guests’ willingness to stay in eco-label hotel. The statistical analysis was performed using SPSS program version 21. The study found a positive but moderate correlation between tourists' perceptions towards environmental practices and their stay in eco-hotels. In addition, the various dimensions of environmental practices were positively related to tourists staying in an environmentally friendly hotel. This is one of the first studies that linked tourists' perceptions towards green practices in the hotels and their willingness to stay in eco-label hotel.

Adaptation of breakfast serving mechanism during Covid-19, and management of food surplus in two-star hotel (Case study on Amaris Hotel, Bandung)

Covid-19 conditions force hotels to change the mechanism of breakfast serving system, which was previously done in a buffet. This is because buffet breakfast is the time for hotel guests to gather with each other, but this is not in accordance with the Covid-19 health protocol. Besides, the buffet method also caused food surplus because the hotel had to prepare more food than the number of guests. The food surplus has the potential to become food waste if not utilised. The purpose of this research was to provide an overview of the amount of food loss from the producer side, both in terms of resources and the economy from buffet breakfast activities at hotel, and provide options for breakfast serving at hotels during the Covid-19 pandemic. This research was conducted at a two-star hotel in Bandung using survey, observation, and interview methods. The results of this research indicated that the breakfast serving method during a pandemic could be done by room service mechanism. The potential for food waste from food surplus comes mostly from the main course menu, especially carbohydrate (rice) group with 48%. If food surplus is not managed, it could become a large loss potential in both resources and economic. What is significant from this research is that this research was carried out from the producer's side, by managing the food surplus from the serving container and not from the hotel guest plate. Thus, the research results can be used as a reference for environmentally friendly hotel management.

CUSTOMER EXPERIENCE SEBAGAI MEDIASI PENGARUH MULTI HALAL FRIENDLY-HOTEL ATRIBUTES TERHADAP KEPUASAN PELANGGAN GRAND MADANI HOTEL MATARAM

This study aims to analyze the effect of multi halal friendly hotel attributes on customer satisfaction at Grand Madani Hotel Mataram, West Nusa Tenggara Province, Indonesia using associative quantitative methods. In this study, the population is all hotel guests who have stayed at the Grand Madani Hotel Mataram. The number of samples used in this study were 105 samples using nonprobability sampling. The data used in this study are primary and secondary data. Data collection was done using a questionnaire / google form. Data analysis using path analysis using SEM AMOS Version 24 as a data processing tool. The results of this study indicate that: 1. Multi halal friendly hotel attributes have no significant effect on customer experience; 2. Customer experience has a significant effect on customer satisfaction 3. Multi halal friendly hotel attributes have no significant effect on customer satisfaction; 4. Multi halal friendly hotel attributes have a significant positive effect on customer satisfaction after going through the customer experience intervening variable.Keywords:Multi halal friendly hotel attributes; customer experience; customer satisfaction; sharia hotel

Muslim Friendly Service Supply Chain Management (MFSSCM), Employees Service Behaviour and Muslim Friendly Hotels (MFHs) Service Performance: A Conceptual Study

Muslim Friendly Service Supply Chain Management (MFSSCM), Employees Service Behaviour and Muslim Friendly Hotels (MFHs) Service Performance: A Conceptual Study

Analisis Standard Hotel Mesra Muslim di Malaysia Berdasarkan Perspektif Maqasid Syariah

Malaysia is far advanced in introducing the Muslim friendly hotel segment as an Islamic tourism product. Malaysian hoteliers refer to three standards when offering Muslim friendly hotel services, which are namely the MS 2610: 2015 Muslim Friendly Hospitality Services Requirements, Crescent Rating Standard and Salam Standard. Moreover, CrescentRating Standard and Salam Standard have become standards for assessing Muslim friendly hotels at the international level. This study evaluated these standards in terms of their adherence to the Maqasid Syariah principle. Criteria for fulfilling these standards were presented and analyzed according to the five kulliyyat found in the Maqasid Syariah, such as protection of religion, life, intelect, lineage and wealth. Findings show that these standards strongly emphasize criteria related to safeguarding religion, such as performing prayers and fasting; safeguarding lives, such as consuming halal food; safeguarding the mind, such as abstaining from consuming alcohol beverages as well as safeguarding familial lineage, such as separating individuals according to their gender in swimming pools and spas. However, safeguarding lives, from the self-security aspect, and safeguarding property were not part of the criteria that determines the standards even though both these criteria are the fundamental needs of hotel guests. The failure to include these criteria has made these standards lose their holistic nature as well as become incapable of becoming evaluating standards that are completely detached from contemporary conventional standards.

TÜKETİCİLERİN ÇEVRE DOSTU TUTUMLARININ YEŞİL OTEL TERCİHLERİ ÜZERİNDEKİ ETKİSİ: ANTALYA İLİNDE BİR UYGULAMA*

Günümüzde çevresel kirliliğin ve küresel ısınmanın artması tüketicilerde çevreye karşı bir hassasiyet oluşturmaktadır. Bu hassasiyet, tüketicilerin satın alma davranışları sırasında ürün ve hizmetlerin çevresel etkilerine dikkat etmelerine neden olabilmektedir. Turizm işletmeleri, tüketicilerde artan bu hassasiyete karşı kayıtsız kalmamak ve aynı zamanda rakiplerinden farklılaşmak için, yeşil pazarlama uygulamalarına yönelmektedir. Çevre dostu faaliyetlerin uygulandığı turizm işletmeleri yeşil ya da çevre dostu oteller olarak farklılaşmış ve tüketicilerin hizmetine sunulmuştur. Bu bağlamda çalışmanın amacı, tüketicilerin çevre dostu otellere yönelik düşünceleri ve satın alma davranışı sırasında yeşil otellerde kalma niyetleri arasındaki ilişkinin incelenmesidir. Araştırma, Antalya bölgesinde yeşil otellerde konaklayan müşteriler üzerinde yürütülmüştür ve nicel araştırma yöntemlerinden biri olan anket tekniğinden yararlanılmıştır. Araştırmada, Antalya bölgesindeki yeşil yıldıza sahip beş yıldızlı otellerde konaklayan 227 müşteriden toplanan veriler SPSS programı ile analiz edilmiştir. Araştırmanın sonucunda, çevre dostu otellere yönelik düşünceleri ve kalma niyetleri arasında istatistiksel ve anlamlı ilişkiler olduğu tespit edilmiştir. Ayrıca katılımcılar açısından bakıldığında turizm işletmelerinde uygulanan yeşil pazarlama stratejilerinin tüketici satın alma davranışları üzerinde olumlu ve istatistiksel olarak anlamlı olduğu ifade edilebilir.

WILLINGNESS TO PAY FOR GREEN HOTELS IN BANGKOK, THAILAND

The purpose of this research has been to study the willingness to pay for accommodation in green hotels which are strictly following environmentally friendly policies. Questionnaire has been used as a tool to collect data from the people who stayed or have used other services of green hotels. In total, 385 guests in 19 Thai hotels have been surveyed. The results show that the willingness to pay for a green hotel was at a high level. People in Thailand are ready to choose a hotel that spends extra on environmentally friendly activities and/or environmentally friendly policies. In addition, our research has also found that sex, age and education level of consumers have a significant influence on the willingness to pay for green hotels. The results of this research can be beneficial for academic circles, hotel operators and marketing communicators promoting environmentally friendly hotel policies. Namely, our results can be used while developing marketing communications to attract consumers who are ready to choose green hotels.

Otellerde Yeşil Pazarlamanın Oda Doluluk Oranlarına Etkileri: İstanbul Örneği

It has enabled the environmental consciousness that develops in the world to turn to studies to prevent the destruction of people on nature. It is also on important of factor for the management of five-star Hotels to create activities in the field of environmental responsibility. It is started with the use of products that will harm the environment least in the goals of Hotels in green marketing practice. The aim of this research is to investigate the level of environmental responsibility of the Hotels in Istanbul with the green marketing application and the reasons why the guests coming to the accommodation prefer green. With the certificates issued by the Ministry of Culture and Tourism, It has been ensured to focus on the importance of sustainable tourism and green marketing the Hotels have been awarded with the green star, green key and lead gold certificates and environmental awareness and the foundations of environmental friendly Hotels have been provided. It also benefited the attention of tourists traveling with eco-labels on their environmental responsibility approach. In order to realize this research goal, interviewers were made with hotel managers who have green marketing application using qualitative research methods. As a result of this research, it has been concluded that environmentally friendly hotels save natural resources on the way of being environmentally friendly, they have been able to reduce the waste of food and drink, and there are effective increases in the room occupancy rates of environmentalist guest portfolios.

Bir Konaklama İşletmesinin "Çocuk Dostu Otel" Olarak Düzenlenmesinde Maliyet Analizi: Sivas İlinde Bir Otel Uygulaması

The increase in the ratio of families with children in the tourism sector has caused the accommodation enterprises not to be insensitive to this demand, and in recent years, with the increase in the sensitivity to the rights of children, it has frequently used the concept of “Child Friendly Tourism” and “Child Friendly Hotel”. Although the concept of “Child Friendly Hotel” is frequently used by accommodation facilities, there is no standard published nationally or internationally yet. The needs of families with children differ from other families, and every age group child has different needs. Businesses that want to meet these needs and continue their activities should review the current situation in the hotel and identify deficiencies and make new arrangements. With the arrangements to be made, it is necessary to increase the service quality and at the same time to provide cost control. In the study, the criteria to qualify an existing hotel as a “Child Friendly Hotel” were determined as a result of the literature review, and then cost analysis of the deficiencies in terms of physical features and service was performed. As a result of the study, it was determined that hotel X does not meet 44% of the determined criteria, 95% of these deficiencies are fixed costs and 5% are variable costs. It is determined that the distribution of fixed costs in itself is 61% of the costs that are within the scope of fixtures, and 34% is within the scope of facility costs.

Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach

Purpose The purpose of this study is to examine the relationship between religiosity, green purchase attitude (GPA), subjective norm (SN), perceived behavioural control (PBC) and green purchase intention (GPI) towards the selection of environmentally friendly hotel. The current study argues that consumers’ incentive variable, namely, religiosity, can influence consumers’ environmentally friendly hotel selection. Design/methodology/approach This study had successfully gathered 404 completed questionnaire sets through online surveys. All survey data were subjected to descriptive analysis and analysis of variance using SPSS. Besides that, confirmatory factor analysis and structural equation modelling were performed for the testing of hypotheses. Findings The results suggest that religiosity significantly and positively influences GPA, SN, PBC and GPI. Furthermore, GPA and PBC positively and significantly influence GPI. The SN also displays significant positive influence on GPA, while GPA plays a full mediation role between SN and GPI. In addition, statistically significant differences in religiosity, SN and PBC were obtained between religious affiliations of consumers towards environmentally friendly hotel selection. Originality/value This study extended the existing knowledge based on the selection of environmentally friendly hotels among religious consumers in the tourism literature. Besides that, these empirical findings would greatly benefit hotel managers and other key stakeholders in the tourism industry.

Loyalty of Green Tourist : Mediating Role of Satisfaction

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction.
 Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction

A Conceptual paper on Re-Patronage Model for Syariah Compliance E-lodging Industry: The Mediating Effect of Artificial Intelligence

The study is about the online re-patronage intentions on Syariah compliance e-lodging industry among international and local Muslim tourists to Malaysia. With the development rally of Islamic hospitality in Malaysia, there are possibilities for hotel managers to comply with Islamic Hotel concept based on demand from the Muslim travellers. Although there is an increasing number of Syariah friendly hotels in Malaysia where there are 744 halal certifications were issued to hotels and resorts, the number of hotels and e-BnB which are fully Syariah compliance is small. Hotels must use the right Islamic themes, Islamic ambiances and Islamic architecture to make the travellers feel comfortable to perform their religious obligations to create value, image and brand for the hotel. Thus, this study intends to investigate the predictors of online re-patronage intention of Muslims tourists to Syariah compliance e-lodging industry in Malaysia. The wave of Artificial Intelligence (AI) in the business landscape is seen to combat human errors and increase customer satisfaction through their effectiveness and the ability to cater human needs. Thus, this study also intends to capture the AI adoption in the hotel industry and Syariah compliance hotel specifically. The research methods used are qualitative and quantitative research design. The sampling technique is to collect data from 700 (local and international) tourists who are intended to stay at them prefer Syariah compliant hotels. The data were collected using self-administered survey (intercept hotels and airports) and were analysed using structural equation modelling (SMART PLS 3.0) The expected finding is a new model for Syariah compliance hotel repatronage intention, Syariah compliance policy in hotel industry, new attributes for the development of AI in line with IR 4.0., new Syariah compliance attributes for Malaysian hotel.

Environmental information disclosure in Ecotel Hotels in India- An exploratory study to understand the environmental information available on the hotel's website.

The purpose of the study is to analyse the environmental information disclosure in ecotel hotels in India. Ecotel hotels are environmentally friendly hotels that focus on conserving the environment, protecting natural resources, and involved in sustainable business practices. The concept of ecotel hotel creates a competitive edge for the ecotel hotel when compared to the non-ecotel hotel. The competitive advantage can be realised when the environmental information is visible and available for the stakeholders. For the study, two popular ecotels hotels in India was selected. A set of 30 environmental information category was chosen for the present study. Based on the environmental information category, information available on the selected ecotel hotel website was collected and evaluated. The study is restricted only to two ecotel hotels in India. The results of the study provide insights into environmental information disclosure of ecotels hotels.

PREDIKTOR KEPUTUSAN PEMBELIAN RAMAH LINGKUNGAN (KASUS WISATAWAN PENGGUNA HOTEL RAMAH LINGKUNGAN DI YOGYAKARTA)

A number of studies have addressed the predictors that influence green purchasing, but none have specifically provided confirmation of which predictors are most influential. This study was conducted to determine the effective contribution and relative contribution of the predictors that influence the purchasing decision of environmentally friendly hotels. An incendetal survey was carried out on 87 tourists who stayed in environmentally friendly hotels, the result were statistically tested. Five predictors that are considered to influence green purchasing decisions are green experiences, environmental concern, hotel image, price, and reference groups. Effectively the five predictors contribute 84% to green purchases. Relatively all predictors have a contribution of up to 100% meaning that all five are correct predictors. Environmentally concern is the most influential predictor in green purchasing decisions. Overall, all predictors are strategies for green hotel businesses to increase the number of guests, in terms of green experience, environmentally concern, price, image, and reference groups.

Challenges in Implementing Islamic Friendly Hotel in Malaysia

The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the challenges on implementation of the Islamic friendly hotel at in Malaysia. Despite many attempts to study Islamic friendly hotel, previous studies focused on concept and characteristics while a limited number of studies explored how hotels deal with challenges to provide Islamic friendly services. This study used the qualitative approach via in-depth interview and expert interview at ten hotels in Kuala Lumpur, Shah Alam, Malacca and Johor Bahru. The findings of the interviews were analyzed using the thematic analysis technique. Implementation wise, these Islamic friendly hotels faced challenges such as the short-term consequence of conversion to an Islamic friendly hotel, compliance with Halal certification standards, varied practices of Islamic friendly hotel and capacity management in peak seasons. Academically, this study provide in-depth supply views on the barriers in implementing Islamic friendly hotel. From the managerial perspective, this study raises the issues and highlights the challenges faced by Islamic friendly hotels for the benefit of other hotels intending to implement Islamic friendly hotel.