ABSTRACT This investigation is conducted to analyze the artificial surface roughness influence on the heat flow and friction characteristics within the ducts of solar air heaters (SAHs). This research aims to investigate the consequences of applying spherical-shaped surface roughness to the absorber in a linear and staggered manner with the intention of enhancing the heat transfer efficiency. The utilization of roughness elements in the shape of spheres is aimed at augmenting the heat transfer characteristics; however, it is crucial to acknowledge that this enhancement is concomitant with an elevation in pumping power due to heightened friction. An experimental campaign encom- passes a diverse set of operational and device parameters. These parameters include the Reynolds number (Re), which varies from 3,000 to 8,000. Additionally, the roughness pitch-to-height ratio (p/h) ranges from 10 to 20, while the roughness gap-to-height ratio (w/h) ranges from 4 to 8. Throughout the trials, a constant value of 0.06 is maintained for the roughness height-to-hydraulic diameter ratio (h/D) and an amount of 5 is maintained for the duct width-to-height ratio (W/H). The outcomes of this study indicate a considerable increase in the Nusselt number, ranging from 50.47% to 69.51%, concurrently with a substantial rise in the friction factor, ranging from 27.76% to 144.75%, when compared to designs using a smooth absorber surface in the context of SAHs. By utilizing the experimental data, relationships between the friction factor and the Nusselt number are established based on the artificial roughness parameters and the operating conditions. The current study’s findings significantly advance our knowledge of and ability to improve SAH systems’ heat transfer and friction characteristics. Thus, this investigation improves our understanding of these systems operational behavior in many situations.